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Full-Time

Sr. Manager

Brand Marketing

Posted on 6/25/2024

Allbirds

Allbirds

501-1,000 employees

Sustainable footwear and apparel manufacturer

Consumer Goods

Compensation Overview

$142k - $155kAnnually

+ Bonus + Equity

Senior, Expert

San Francisco, CA, USA + 1 more

Category
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Sales
Communications
Marketing
Requirements
  • 8+ years of brand management experience in the fashion, footwear or culture space
  • Highly strategic, creatively minded and results oriented marketer
  • Practical experience running a wide variety of marketing programs
  • Strong ability to translate product insights, cultural trends and merchandising details into unique narratives
  • Exceptional leadership and collaboration skills
  • Ability to extract insights from multiple data sources
  • Excellent communication and presentation skills
  • Highly self-motivated, team player
  • Relentlessly curious and knowledgeable about the consumer
  • Possess a growth mindset
Responsibilities
  • Lead the strategy and oversee the execution of integrated marketing programs
  • Ownership of seasonal storytelling for product launches
  • Craft insights-driven creative briefs
  • Build and maintain collaboration with creative partners
  • Communicate clear and measurable sales goals
  • Collaborate with various marketing functions
  • Develop deep knowledge of target audience
  • Share marketing strategies and plans
  • Manage production and media investment budgets

Allbirds, a forward-thinking producer of sustainable shoes and clothing, excels in creating comfortable everyday wear using regenerative agriculture, renewable materials, and responsible energy practices. This company is an ideal workplace for individuals passionate about sustainability and innovation, offering a healthy working environment fostered by a commitment to ecological integrity and industry best practices. Their leadership in utilizing eco-friendly processes and materials underscores Allbirds' commitment to both the environment and innovative product development.

Company Stage

IPO

Total Funding

$302.5M

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

14%