Digital Shelf Analyst

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Role Summary:
The Digital Shelf plays a critical role in how shoppers discover, assess and purchase Haleon brands online. We are looking for a Europe Digital Shelf Analyst to improve traffic, visibility and conversion across focus dComm retailers in European markets. Working with Local Digital Shelf Managers, Regional Marketing and Sales teams, Retail Media, Commercial teams and external partners, this role will lead future focused Digital Shelf strategy and support consistent execution across content, search, ratings and reviews, availability, visibility and performance reporting. The role will use data, digital shelf tools and AI-enabled ways of working to identify opportunities, scale best practice and help markets improve Product Detail Pages, brand stores, taxonomy, site search and priority SKUs.

Key Roles and Responsibilities

Implement Best-in-Class Digital Shelf Strategy

• Lead the design and delivery of the Pan-European Digital Shelf strategy across priority retailers, markets and brands
• Coordinate with agency partners and market teams to improve PDP compliance, premium content, search optimisation and ratings and reviews execution.
• Track digital shelf performance across content completeness, search placement, share of page, availability visibility, ratings and reviews and overall digital shelf health.
• Partner with Retail Media, Commercial and Marketing teams to define keyword priorities, improve organic search placement and support high-converting landing pages.
• Run structured test-and-learn activity, including A/B testing where available, to improve traffic, conversion and shopper experience.

Drive PIM adoption, processes and performance:

• Own product content governance and syndication: Act as the owner of product information within the PIM, ensuring a single source of truth for titles, descriptions, attributes, images and compliance data, while managing the flow of accurate content to retailers and marketplaces (Amazon, Brandbank, GS1, etc.) to maximise visibility, findability and conversion.
• Implement PIM processes, train stakeholders, monitor data quality, and optimise digital shelf performance through governance and reporting.

On-Site Audit and Optimisation

• Lead agency relationships to run customer and market audits to identify actions that improve PDP quality, taxonomy, site search, visibility and conversion.
• Analyse competitor activity, retailer algorithms, content execution and market trends, sharing practical recommendations with key stakeholders.
• Track ratings, reviews and consumer sentiment to identify recurring themes and feed actionable insights into Brand, Commercial and market teams.

AI Optimisation and Automation

• Pioneer the use of AI tools to automate recurring reporting, performance summaries and market-level digital shelf insights.
• Use AI-enabled workflows to identify content gaps, keyword opportunities, review themes and execution risks across regional markets.
• Build scalable templates, dashboards and process improvements that reduce manual effort and enable faster action by local teams.

Expertise Required

• Digital shelf and SEO optimisation across product titles, descriptions, PDPs, brand stores, taxonomy and site search.
• Analytical skills with the ability to interpret digital shelf, retailer and commercial data and turn insights into practical actions.
• Good understanding of how Retail Media, Digital Shelf and eCommerce commercial levers connect to drive visibility, conversion and brand growth.
• Hands-on experience with digital shelf tools, content management systems, large data sets and AI-powered productivity tools would be advantageous.
• Communication and stakeholder management skills, with the ability to influence cross-functional teams.
• Curious, proactive and comfortable creating new ways of working in a fast-moving digital commerce environment.
• Self-starter with strong planning, prioritisation and learning agility.
• Experience working with digital shelf tools, retailer data, content metrics or large data sets to support continuous improvement.
• Fluency in English is required; working proficiency in another core European language such as French, German, Spanish or Italian would be beneficial.
• Knowledge of marketplaces, 1P and 3P selling models, and pureplay retailer environments would be advantageous.
• Relationship management, influencing and communication skills across all levels of the organisation, including senior stakeholders

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.