Full-Time

Account Director

Ad Tech

Posted on 6/25/2025

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing solutions

Compensation Overview

$100k - $130k/yr

New York, NY, USA

Hybrid

Employees are expected to work from an office a minimum of 3 days a week.

Category
Sales & Account Management (1)
Required Skills
Data Analysis
Requirements
  • Proven experience as a senior point of contact for clients and agency partners.
  • Skilled in building trust and long-term relationships with senior stakeholders.
  • Able to navigate complex stakeholder groups, including clients, media, and creative agencies.
  • Experience handling escalations and setting/maintaining clear expectations with external partners.
  • Strong understanding of DCO (Dynamic Creative Optimization) or digital advertising personalization.
  • Ability to define and drive client DCO strategies and roadmaps.
  • Experience leading innovation sessions and communicating complex digital solutions to clients.
  • Awareness of market trends and competitor offerings in DCO or performance marketing.
  • Experience managing and mentoring team members (e.g., SAMs/AMs) with a focus on growth and motivation.
  • Conducting regular 1:1s, identifying skill gaps, and developing training plans.
  • Experience allocating resources across accounts and teams.
  • Skilled at fostering collaboration across internal functions and account teams.
  • Solid understanding of scope, billing, invoicing, retainers, and revenue forecasting.
  • Able to manage and report on commercial performance and client profitability.
  • Experience identifying upsell/cross-sell opportunities.
  • Comfortable maintaining and updating internal trackers and documentation.
Responsibilities
  • Responsible for growing, nurturing, and maintaining key client and agency relationships.
  • Ensuring the value of ArtBot’s DCO offering is continually being pushed forward and developed through regular reviews of client KPIs and objectives.
  • Responsible for ensuring their team members feel motivated, valued, and trusted to deliver the work that is required of them, including conducting regular 1-2-1 check-ins (at least bi-weekly) with their direct reports.
  • Developing client growth roadmaps and ensuring ArtBot’s agenda is pushed to all stakeholders, both client and agency with the aim of cross-sell or up-selling where appropriate to expand ArtBot’s working relationships with clients or agencies.
  • Ensuring scopes of work, billing, invoicing, and retainers are kept up-to-date and informing senior management of any changes to client commercials both via the tracker and via email / meetings.
  • Supporting the roll-out and adoption of all ArtBot processes and ways-of-working and ensuring their team are working in the way that is expected of them.
  • Work with the Group Directors and New Business Leads to support in bringing in new business across agency groups by ensuring strong relationships with all partners.
  • Have the ability to interpret data from a client’s raw report and provide analysis and feedback of DCO recommendations to client and agency teams.
  • Ensure all team members, even if not directly line-managing them, have goals and objectives set within twice-yearly PDP meetings as well as conduct regular check-ins with all team members (at least monthly) to ensure they are satisfied with their role and progression plan within the team.
  • Be proactive with resource allocation, ensuring all clients are being serviced appropriately.
  • Confidently work with the Group Directors and other members of senior leadership to look at ways of improving ways of working across the business.

Critical Mass is a digital experience design agency that builds websites, marketing campaigns, and data analytics tools for brands in sectors like automotive and healthcare. The agency works by collaborating directly with clients to design and develop custom digital solutions that simplify complex technical challenges into user-friendly interfaces. Unlike many competitors, Critical Mass integrates specialized talent development programs like Trailhead and CM AIR to foster internal creativity and ensure a steady pipeline of emerging industry talent. Their goal is to use comprehensive digital strategies and creative partnerships to deliver impactful online experiences that connect brands with their target audiences.

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Generative AI tools accelerate 30-40% faster UX design iterations.
  • Voice AI interfaces adoption by 60% enterprises boosts service demand.
  • Omnichannel personalization lifts customer lifetime value 40%.[1]

What critics are saying

  • AI automation replaces 30-50% design work in 12-24 months.
  • Client consolidation cuts vendors to WPP, Publicis in 12-24 months.
  • Omnicom cost-cutting erodes autonomy, loses $50M revenue in 18-36 months.

What makes Critical Mass unique

  • Critical Mass excels in uncompromising design standards and customer focus.[1]
  • Artist-in-residence program fosters unique creative talent development.[1]
  • Global 12-office network delivers full-service digital ecosystems.[1]

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Company News

Daniel Diosi & Partners
Jan 28th, 2026
Navigating the Evolving Landscape of Advertising and Workplace Success

Navigating the evolving landscape of advertising and workplace success. The advertising landscape is undergoing significant transformation as companies increasingly embrace innovative strategies and a renewed focus on employee well-being. Recent developments have highlighted shifts in workplace culture, marketing approaches during major events, and the evolving dynamics of digital platforms. As organizations strive to enhance their engagement and effectiveness, understanding these trends is essential for industry stakeholders. Top insights today. * WorkLife Awards showcase a new paradigm of workplace success. * Coca-Cola's World Cup campaign emphasizes unity in divided times. * Google revamps its mid-market agency strategy with a seasoned executive. * Ritz prepares for the Super Bowl with a humorous teaser featuring Bowen Yang. * Uncertainty surrounds TikTok creators following major ownership changes. WorkLife Awards showcase a new paradigm of workplace success. This year's WorkLife Awards honored companies like Critical Mass, Rare Beauty, and Olipop, reflecting a significant shift in how success is defined within corporate environments. The emphasis on learning, creativity, and employee well-being suggests that organizations are recognizing the importance of nurturing a positive workplace culture. Notably, the winners have adopted new technologies to enhance collaboration and growth among teams, signaling a departure from traditional metrics of success. Coca-Cola's World Cup campaign emphasizes unity in divided times. Coca-Cola's latest advertising campaign for the World Cup leverages the shared excitement of fans, underscoring the beverage giant's strategy of tapping into the unifying emotions of sports. Set to a cover of Van Halen's "Jump," the campaign is particularly poignant in today's politically fragmented climate. By aligning its messaging with the spirit of togetherness that sporting events engender, Coca-Cola aims to resonate deeply with consumers, fostering brand loyalty during a time of division. Google revamps its mid-market agency strategy with a seasoned executive. In a strategic move to enhance its mid-market agency operations, Google has appointed a veteran advertising executive to lead the charge. This shift signifies a recognition of the unique needs and challenges faced by mid-market marketers, who require tailored solutions and support. By focusing on this segment, Google aims to strengthen its partnerships and improve overall service delivery, demonstrating a commitment to evolving with market demands. Ritz prepares for the Super Bowl with a humorous teaser featuring Bowen Yang. As anticipation builds for the Super Bowl, Ritz crackers has launched a playful teaser featuring comedian Bowen Yang. This promotional strategy highlights the brand's intent to engage audiences with humor while capitalizing on the cultural significance of the Super Bowl. By leveraging celebrity endorsements and relatable content, Ritz aims to capture viewer attention in a crowded advertising space, showcasing the importance of creativity in marketing initiatives. Uncertainty surrounds TikTok creators following major ownership changes. The recent shake-up in TikTok's ownership has sent shockwaves through its creator community, leaving many scrambling amid chaos and uncertainty. This transition raises concerns regarding platform stability and the future of monetization opportunities for creators. As TikTok navigates this ownership change, it remains crucial for the platform to maintain creator trust and provide clarity on its operational direction to mitigate disruptions in content creation and engagement. As Danieldiosi analyze these developments, it is evident that the advertising and workplace landscapes are continuously evolving. Companies must remain agile and responsive to the changing expectations of both employees and consumers. The emphasis on unity, creativity, and technology-driven solutions will likely define the future trajectory of marketing strategies and workplace cultures, highlighting the need for organizations to adapt and innovate in order to thrive.

Clio Awards, LLC
Sep 13th, 2023
This Car Prototype Addresses the Dangers of 'Driving While Black'

The Courageous Conversation Global Foundation worked with Goodby Silverstein & Partners, Critical Mass and The Mill to develop a prototype for such a car.

Cision
Jul 1st, 2022
Designrush Recognizes The Best Canadian Digital Marketing Companies In...

According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years. In honor of Canada Day, DesignRush, a B2B marketplace connecting businesses with agencies, recognizes the best digital marketing companies in Canada that help organizations target and convert their online audiences successfully

BlackSquare
Jun 1st, 2022
BlackSquare Inc. partners with Critical Mass, Inc.

This rebrand has been the result of a strong ongoing partnership between BlackSquare and Diageo, and in close collaboration with the talented team from Critical Mass that was responsible for the striking new design.

Oxus Society
Dec 13th, 2021
Critical Mass, Inc. launched research report on Dec 13th 21'.

On December 13, 2021, The Critical Mass (TCM) released a new research report, “Contaminated Trust: Public Health Disinformation and Its Societal Impacts in Georgia, Kazakhstan and Ukraine,” which provides front-line perspectives on how medical disinformation impacts healthcare decision-making in Georgia, Kazakhstan, and Ukraine.

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