Marketing Planning Director
Posted on 3/26/2024
INACTIVE
FanDuel

1,001-5,000 employees

Fantasy sports and online U.S. sportsbook
Company Overview
Fanduel is on a mission to make sports more exciting. The company provides a daily fantasy sports platform with a range of game types for players with a guaranteed prize pool for the winners.
Data & Analytics

Company Stage

N/A

Total Funding

$4.6B

Founded

2009

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

8%

1 year growth

23%

2 year growth

75%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
JIRA
Marketing
CategoriesNew
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Minimum of 8 years of experience leading marketing planning or project management.
  • Experience working on high growth B2C digital only product is strongly preferred i.e online gaming, streaming, e-commerce.
  • Proven track record of cross functional working within a marketing department is preferred.
  • Previous usage of platforms to drive enhanced planning processes such as Asana, Monday.com, JIRA, etc - desired by not essential.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities.
Responsibilities
  • Develop and lead quarterly marketing planning process across brand, product marketing, acquisition, media, and retention teams in close collaboration with our commercial team.
  • Create and communicate shared views of quarterly marketing plans, ensure key dependencies on other teams are known, understood, and communicated.
  • Co-ordinate reviews of large campaigns, schedule and manage marketing team quarterly business reviews.
  • Understand ways of working frictions within the Casino marketing department and put relevant actions in place to fix them.
  • Develop workflows within campaign planning tools or understand existing workflows with relevant central teams to ensure visibility and accountability of workload across functions.
  • Identify and assess marketing project risks and define mitigation strategies with relevant teams.
  • Keep on the pulse of industry and consumer trends that could impact longer and shorter-term plans.
  • Encourage, inspire, and drive innovation by encouraging cross function communication of insights.