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Director
Growth Marketing
Posted on 8/2/2022
INACTIVE
Locations
Everett, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google Analytics
Leadership
Marketing
Sales
Salesforce
Requirements
  • Deep understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a test-and-learn mindset
  • Results and data driven with excellent attention to detail; deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success
  • Ambiguous problem solver who effectively and consistently identifies and executes solutions that scale
  • Track record of consistently delivering excellent results in a fast-paced environment
  • Seasoned B2B marketer known for building rock-solid partnerships with Sales and GTM teams
  • A strong leader with experience building and managing a strong team of marketers while also passionate about the team's continuous learning, development and growth
  • A strong communicator with executive level presentation skills
Responsibilities
  • Own conversion and pipeline velocity strategy to continuously improve upon efficiency baselines within the funnel with a deep focus on journey development, leveraging data to optimize strategies and utilizing technology to accelerate the funnel
  • Work closely with Marketing Operations to identify the best-in-class tools and capabilities needed to streamline and optimize our funnels
  • Accelerate our test and learn mindset to establish new capabilities that deliver outsized impact on key metrics
  • Influence and drive acquisition strategy across marketing channels and sales conversion to activate team members to drive program success
  • Build best-in-class partnership with Marketing and Sales Operations organizations, working together to maximize pipeline creation and revenue generation
  • Work with Data analytics to optimize our use of data to improve the performance of our funnel
  • Partner with GTM leadership to ensure alignment on performance, strategy, resources, go-to-market activities and goals
Desired Qualifications
  • Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms. Marketo Certified is a plus
Toast

1,001-5,000 employees

Cloud-based restaurant software company
Company mission
Toast is on a mission to enrich the food experience for all. Toast connects employees, operations, and guests on a reliable, easy-to-use platform so restaurateurs can stay one step ahead of a rapidly evolving hospitality market.
Benefits
  • Peer Nominated Toastie Awards
  • Professional Development Reimbursement Program
  • Sabbatical
  • Unlimited Vacation & Flexible Work Hours
  • Medical, Dental, & Vision Coverage + Wellness Stipend
  • Commitment to Employee Wellness
Company Values
  • Lead with Humility
  • Embrace A Hospitality Mindset
  • Always Be Hungry
  • One Team
  • Stay Toasty
  • Driven with Purpose