Full-Time

Marketing & Communications

Director

Posted on 12/7/2024

Kroll Bond Rating Agency

Kroll Bond Rating Agency

501-1,000 employees

Provides credit ratings and financial research

Quantitative Finance
Financial Services

Compensation Overview

$120k - $180kAnnually

Senior, Expert

New York, NY, USA

This is a hybrid role based out of KBRA’s New York office.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Data Analysis

You match the following Kroll Bond Rating Agency's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 7 to 10 years of experience in marketing strategy development and execution.
  • Proven track record of driving successful marketing campaigns.
  • Advanced knowledge of project management software is required.
  • Knowledge of Adobe Marketo or similar email campaign software is required.
  • Extreme attention to detail and being highly organized is a must.
  • Excellent communication and interpersonal skills.
  • Strong time management skills; ability to expertly and efficiently multitask.
  • Creative and critical thinker who is adaptable.
Responsibilities
  • Design and implement comprehensive marketing strategies that align with the firm's objectives.
  • Analyze market trends and competitor activities to inform strategic planning.
  • Create and manage advertising campaigns across multiple channels (digital/print).
  • Monitor and optimize campaign performance to maximize engagement.
  • Collaborate with creative teams to develop compelling ad campaigns.
  • Develop and execute social media strategies to increase engagement and followers across all platforms.
  • Produce and curate high-quality content that resonates with our target audience.
  • Segment audiences and personalize email content to improve engagement rates.
  • Utilize A/B testing and data analytics to optimize email performance.
  • Work closely with cross-functional teams such as Product Sales, Business Development and Product/Technology to ensure cohesive marketing efforts.
  • Liaise with external agencies and vendors to enhance strategies through robust tools.
  • Use marketing analytics tools to track and report on campaign performance.
Desired Qualifications
  • Knowledge of Adobe Creative Suite is a plus.
  • Background knowledge of credit ratings, bond markets, and/or debt securitization a plus.
Kroll Bond Rating Agency

Kroll Bond Rating Agency

View

Kroll Bond Rating Agency (KBRA) provides credit ratings and research services in the financial sector, focusing on structured finance products like Asset-Backed Securities (ABS), Commercial Mortgage-Backed Securities (CMBS), and Residential Mortgage-Backed Securities (RMBS). Their credit ratings help clients, including institutional investors and financial intermediaries, assess the credit risk of various financial instruments, which aids in making informed investment decisions. KBRA differentiates itself from competitors by offering a subscription service called KBRA Premium, which gives subscribers unlimited access to comprehensive ratings, research, and analytical tools specifically for the U.S. structured finance market. The company's goal is to support clients in navigating complex financial markets by providing reliable credit assessments and insights.

Company Stage

Series C

Total Funding

$14.6M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for ESG ratings offers growth opportunities for KBRA.
  • The rise of fintech and digital lending boosts the asset-backed securities market.
  • Growing securitization in emerging markets allows KBRA to expand geographically.

What critics are saying

  • Competition from Moody's and S&P Global may affect KBRA's market share.
  • Fintech companies' alternative credit scoring models could disrupt traditional methodologies.
  • Regulatory scrutiny may increase compliance costs for KBRA.

What makes Kroll Bond Rating Agency unique

  • KBRA is a Nationally Recognized Statistical Ratings Organization (NRSRO), ensuring credibility.
  • They offer specialized research and analytical services, enhancing their value proposition.
  • KBRA's focus on structured finance sets them apart in the credit rating industry.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Hybrid Work Options

Paid Vacation

Paid Family and Disability Leave

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Employee Referral Bonus

INACTIVE