Full-Time

Marketing & Communications

Director

Confirmed live in the last 24 hours

Kroll Bond Rating Agency

Kroll Bond Rating Agency

501-1,000 employees

Provides credit ratings and financial research

Quantitative Finance
Financial Services

Compensation Overview

$120k - $180kAnnually

Senior, Expert

New York, NY, USA

This is a hybrid role based out of KBRA’s New York office.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Adobe Creative Suite
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 7 to 10 years of experience in marketing strategy development and execution.
  • Proven track record of driving successful marketing campaigns.
  • Advanced knowledge of project management software is required.
  • Knowledge of Adobe Marketo or similar email campaign software is required.
  • Knowledge of Adobe Creative Suite is a plus.
  • Extreme attention to detail and being highly organized is a must.
  • Excellent communication and interpersonal skills.
  • Strong time management skills; ability to expertly and efficiently multitask.
  • Creative and critical thinker who is adaptable.
  • Background knowledge of credit ratings, bond markets, and/or debt securitization a plus.
Responsibilities
  • Design and implement comprehensive marketing strategies that align with the firm's objectives.
  • Analyze market trends and competitor activities to inform strategic planning.
  • Create and manage advertising campaigns across multiple channels (digital/print).
  • Monitor and optimize campaign performance to maximize engagement.
  • Collaborate with creative teams to develop compelling ad campaigns.
  • Develop and execute social media strategies to increase engagement and followers across all platforms.
  • Produce and curate high-quality content that resonates with our target audience.
  • Segment audiences and personalize email content to improve engagement rates.
  • Utilize A/B testing and data analytics to optimize email performance.
  • Work closely with cross-functional teams such as Product Sales, Business Development and Product/Technology to ensure cohesive marketing efforts.
  • Liaise with external agencies and vendors to enhance strategies through robust tools.
  • Use marketing analytics tools to track and report on campaign performance.
Kroll Bond Rating Agency

Kroll Bond Rating Agency

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Kroll Bond Rating Agency (KBRA) provides credit ratings and research services in the financial sector, focusing on structured finance products like Asset-Backed Securities (ABS), Commercial Mortgage-Backed Securities (CMBS), and Residential Mortgage-Backed Securities (RMBS). Their credit ratings help clients, including institutional investors and financial intermediaries, assess the credit risk of various financial instruments, which aids in making informed investment decisions. KBRA differentiates itself from competitors by offering a subscription service called KBRA Premium, which gives subscribers unlimited access to comprehensive ratings, research, and analytical tools specifically for the U.S. structured finance market. The company's goal is to support clients in navigating complex financial markets by providing reliable credit assessments and in-depth research.

Company Stage

Series C

Total Funding

$14.6M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

15%

1 year growth

15%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for ESG ratings offers a new revenue stream for KBRA.
  • Fintech growth, like Octane, expands KBRA's client base and ratings services.
  • Digital transformation enhances KBRA's operational efficiency with advanced analytics.

What critics are saying

  • Competition from agencies like S&P and Moody's may impact KBRA's market share.
  • Regulatory scrutiny could increase compliance costs for KBRA.
  • Volatility in CMBS market poses risks to KBRA's ratings accuracy.

What makes Kroll Bond Rating Agency unique

  • KBRA is a Nationally Recognized Statistical Ratings Organization (NRSRO), ensuring credibility.
  • They offer specialized research in structured finance, enhancing their market position.
  • KBRA provides independent and transparent credit ratings across various asset classes.

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