Full-Time
Develops public service campaigns to educate
$100k - $110k/yr
Remote in USA
Remote
Remote within the United States.
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Ad Council creates public service campaigns to educate, unite and uplift people across the United States. Its offerings are social impact campaigns that craft messages aimed at informing and inspiring behavior change, then distribute them through broad media channels and partnerships with nonprofits, government agencies, and media partners. The campaigns reach large audiences with clear, non-profit communications addressing social issues. It differentiates itself by decades of experience and a focused track record of nationwide public campaigns driven by public benefit rather than commercial advertising. The goal is to improve communities by informing the public and encouraging positive actions.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1942
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Canva launches Goals Platform to find where its hopes overlap. July 17, 2026 The Global Goals Platform is the latest initiative under its Two-Step Plan: its commitment to using its success as a force for good in the world. * Canva has launched the Goals Platform, inviting communities around the world to share one goal they'd like to see achieved in their lifetime. * Two pilots are underway: USA Goals, in partnership with the Ad Council, and Wollongong Goals, in partnership with Wollongong City Council. * Goals submitted across both pilots will be published as an interactive report in late 2026, mapping where the world's hopes overlap. Since the very beginning, Canva has had a Two-Step plan underpinning everything Canva do at Canva. Step One is to build one of the world's most valuable companies. Step Two is to use that value to do as much good as possible. Over the last few years, Canva is incredibly proud of the progress Canva has made on its Two-Step plan. Canva has donated over $2.5 billion worth of Canva subscriptions to nonprofits and schools. Canva has supported communities through crises, from wildfires to earthquakes. And through its partnership with GiveDirectly in Malawi, Canva has helped put direct cash transfers into the hands of more than 130,000 people, letting them decide for themselves what they need most. But, Canva has also learned that resources aren't the only barrier. Canva believe there is enough money, goodwill, and good intentions to solve the world's biggest challenges. What's missing is a shared way of understanding what people actually want to see achieved. Today, Canva is launching the Goals Platform to change that. It starts with a simple question: What is one goal you'd like to see achieved in your lifetime? It's a question Canva has been sitting with for a while now, because Canva kept noticing that when you ask people that question, something shifts - they pause, they think, and almost always, they have an answer. What they haven't had, until now, is a place to put it, and a way to see that millions of others are holding onto something remarkably similar. Most conversations about the future start with the people making decisions: governments setting agendas, funders deciding priorities, organizations allocating resources. The Global Goals Platform starts somewhere different: with people, in their own words, on their own terms. Canva is inviting communities around the world to share the goals that matter most to them, whether that's something vast and global or something specific to the street they grew up on. The platform is non-partisan and always will be - goals can be submitted with a name and location, or anonymously, because what matters is the goal itself. Two pilots, one question. Canva is starting with two pilots, one national in scale and one deeply local, but both asking exactly the same question. USA Goals, in partnership with the Ad Council, pairs open public participation with nationally representative research to build a true picture of American ambition - across communities, geographies, and backgrounds that don't always get to sit at the same table. The Ad Council has spent more than 80 years helping shape the conversations Americans have about the things that matter most to them, which makes them exactly the right partner to help Canva listen well. Americans can submit their goal at usagoals.org(opens in a new tab or window). Wollongong Goals, in partnership with Wollongong City Council, will invite the 220,000 residents of the city to share what they want to see for their community. While Wollongong has a strong track record in community engagement, Council sees the partnership as an opportunity to complement its existing community engagement activities, as well as expand its reach to hear more from new voices who might not otherwise connect with their local government. Wollongong residents can submit their goals at wollongonggoals.org(opens in a new tab or window) The bigger vision. Its community spans 190 countries and includes teachers, small business owners, community leaders, and nearly one million nonprofits. Millions of people already using design to communicate, advocate, and bring their goals to life. It also draws on what Canva has learned from its work with GiveDirectly in Malawi(opens in a new tab or window), where more than 130,000 people have now received direct cash transfers through a program built on a simple but radical premise: that communities know what they need, and that when you trust their judgment and give them the resources to act on it, things change in ways that top-down solutions rarely achieve. The Goals Platform is applying that same thinking at a much bigger scale, because Canva has seen enough now to believe that when you trust people to define the problem, you get much closer to the right solution. What comes next. Goals submitted across both pilots will be brought together in a report later this year, mapping where hopes overlap across communities, demographics, and geographies in one place. Canva'll publish the full methodology and findings alongside the results, because transparency about how Canva listen matters as much as what Canva hear. The report will serve as the starting point for a series of future initiatives. Canva hope to visualize the goals people share, so communities can see where their hopes overlap with others around the world. From there, Canva want to help connect organizations, nonprofits, and individuals to the goals that match what they're already working toward, and report back on the progress being made over time. Canva believe that when people can actually see where their hopes overlap - when a goal that felt private and perhaps impossible is suddenly reflected back by millions of others - something shifts, and the distance between imagination and reality starts to close. And that's something worth working toward
For America's 250th, content creators star in social videos to share lessons learned from former U.S. Presidents and First Ladies. June 17, 2026 More Perfect and the Ad Council partner with ATTN to bring In Pursuit's historical essays to life for young adults. WASHINGTON, June 17, 2026 - Ahead of America's 250th anniversary, More Perfect - a bipartisan alliance of Presidential Centers and many of the country's leading educational and civic initiatives - today released, as part of their In Pursuit initiative, a new social video series designed to reach young adults, in partnership with the Ad Council and ATTN:. In Pursuit features essays from leading American public figures exploring lessons from each American president and several first ladies. As part of the project, the videos will premiere on ATTN:'s social and digital platforms, as well as creator channels on Instagram and TikTok, in the lead up to July 4 and throughout the summer. Produced by ATTN: and four creators who focus on history content, the series delves into the stories of former American presidents and first ladies in a social-first and engaging way to reach young people. A 2024 survey conducted by the American Council of Trustees and Alumni (ACTA) found that many U.S. college students lack basic history and civics knowledge, demonstrating a need for deeper engagement and understanding in this age group. The videos, the first of which are available here and here, encourage viewers to find more inspiration from its nation's past by subscribing to In Pursuit's free Substack at InPursuit.Substack.com. "Gen Z deserves better than boring lectures about civics," said Colleen Shogan, CEO of In Pursuit. "They deserve history that feels alive, relevant, and worth sharing. These short, entertaining videos will bring In Pursuit's lessons to the platforms where young Americans already gather, helping them see that the choices, character, and courage of the past still matter for the future." The self-filmed creator videos bring the In Pursuit lessons to life in an accessible format with the concept of "spilling the (historical) tea," referring to a phrase often used online to mean sharing hot gossip. Featured creators are: * Emily Mazza (@makeupbyemazza), a beauty creator who blends makeup tutorials with storytelling and historical narratives, on First Lady Abigail Adams * Eric Somppi (@what.history), the creator behind an educational channel specializing in bite-sized lesser-known history, on President James Monroe * Dr. Harini Bhat (@tilscience) a pharmacist turned storyteller who translates complex facts and history into accessible curiosity-driven content, on First Lady Dolley Madison * Lauren Cella (@laurencella) a history teacher and content creator known for translating historical events into digestible Gen-Z vernacular, on First Lady Louisa Adams "This partnership with More Perfect and In Pursuit is timely and compelling, and we're excited to bring together the talent and media that will truly resonate with young people," said Lisa Sherman, President and CEO of the Ad Council. "We all appreciate getting 'the tea,' and these fresh, engaging videos will spark curiosity and inspire audiences across the country to deepen their understanding of our history." In addition to the creator videos, ATTN: created three custom videos that will live on their platform and engage their young adult audiences, including an overview of the project, and videos sharing the lessons of President James K. Polk and President James A. Garfield. To celebrate the 250th anniversary of America's independence, In Pursuit is releasing essays throughout 2026 written by some of the nation's most respected historians, journalists, and thought leaders across the political spectrum - including three former U.S. presidents, three former first ladies, the current chief justice of the Supreme Court and seven Pulitzer Prize winners. The essays distill timeless lessons reflecting American ideals from across history, to launch a national conversation about what Ad Council can learn from the past to inform its future. Each essay is published on their Substack weekly in chronological order. The full release schedule and list of contributors is available at inpursuit.org/schedule. About More Perfect More Perfect is a bipartisan alliance of 43 Presidential Centers, National Archives Foundation, American Academy of Arts and Sciences, Karsh Institute for Democracy at the University of Virginia, and more than 100 organizations working together to advance five foundational Democracy Goals: 1) Universal Civic Learning; 2) Expanding National Service & Volunteering; 3) Bridging Divides & Building Trust; 4) Trusted Elections & More Representative and Responsive Governance; and 5) Access to Trusted News & Information. About In Pursuit In Pursuit is led by CEO Colleen Shogan, the 11th Archivist of the United States & Senior Advisor to More Perfect & Senior Fellow in Civics at Stand Together; and Co-Chaired by John Bridgeland, More Perfect Founder & CEO and former Director of the White House Domestic Policy Council under President George W. Bush; Anita McBride, Director, First Ladies Initiative at American University and former Chief of Staff to First Lady Laura Bush, and Mark Updegrove, President & CEO of the LBJ Foundation and Presidential Historian for ABC News; with Vice Chair Andrew Mangino, an award-winning social entrepreneur. About the Ad Council The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more. To learn more or get involved, visit AdCouncil.org, join the Ad Council's communities on Facebook, Instagram and LinkedIn, and view campaign creative on YouTube. About ATTN: ATTN: is a media company and social publisher that bridges entertainment with topical issues to create a more informed world. Masters of modern storytelling, ATTN:'s creative shop leverages its publisher roots to put brands at the center of culture and, ultimately, the center of attention.
AI for good: The Ad Council, Microsoft, DEPT(R) and RSM join together to responsibly enable gun safety conversations. June 17, 2026 New "Agree to Agree" AI-powered chatbot directly connects individuals with helpful resources to prevent firearm injuries. NEW YORK, NY (June 17, 2026) - For the fourth year in a row, firearm injuries are the leading cause of death for children and teens ages 1 to 17 in the United States. To address this urgent health crisis, the Ad Council, Microsoft, DEPT(R) and RSM US LLP("RSM") are introducing a new conversational AI tool designed to provide direct access to trusted, lifesaving resources that empower individuals to keep their loved ones and communities safe. An extension of the award-winning "Agree to Agree" youth firearm injury prevention initiative, the chatbot is hosted on AgreeToAgree.org. Many people believe that conversations about gun violence might be divisive or uncomfortable; parents especially feel unprepared to have these discussions. However, research shows that many people want to talk about firearm injury prevention - they just aren't sure where to begin. At a time when 52% of Americans now use at least one AI chatbot weekly, this large-language-model-powered conversational AI delivers critical and streamlined information via a platform consumers are increasingly looking to for answers. By reducing barriers and empowering users with tangible and personalized everyday actions that are proven to support lifesaving conversations, the new chat feature sets up parents and other concerned adults to have productive dialogues that are the first step to preventing firearm-related injuries and deaths. "This collaboration is exactly what innovation for good looks like," said Laurie Keith, emerging media and technology senior vice president, the Ad Council. "By combining the extensive and expert-vetted resources of 'Agree to Agree' with Microsoft's enterprise AI technology and DEPT(R) and RSM's AI design, development and implementation expertise, we created a tool that not only helps users access guides to start important conversations about firearm injury prevention but also helps keep their families safe." The AI chatbot was architected, designed and built by RSM, reflecting its approach to shaping how AI is applied in real-word, high-impact environments, using Microsoft Copilot Studio and Microsoft Azure services, including Azure OpenAI, Azure AI Search, Azure Blob Storage and Power Automate to deliver a safe conversational experience. DEPT(R) served as a strategic funding partner, providing AI safety and infrastructure guidance, ensuring responsible and ethical deployment of the conversational AI tool. "AI has the power to meet people where they are and help them take meaningful action in moments that matter," said Jen Kattula, CMO of Microsoft Advertising and Ad Council Board Member. "Through our partnership with the Ad Council, Microsoft supported the development of this AI-powered chatbot using Copilot Studio and Azure AI, helping make trusted information more accessible and empowering people to have important conversations that can help protect their families and communities." The Copilot Studio-powered chatbot is designed to prioritize safety and clarity. Guardrails ensure the chatbot speaks only to the objective of the "Agree to Agree" campaign - to encourage productive conversations about youth firearm injury prevention. It also provides crisis response messaging that directs users to appropriate resources when signs of crisis or distress are detected. For more on how the AI chatbot prioritizes safety and trust while building confidence and skills for firearm safety conversations, read the "Agree to Agree" conversational AI case study from Microsoft. "As AI becomes part of how people find information and support, there's a responsibility to make those experiences safe, useful, and trustworthy," said Carryn Quibell, Americas CEO, DEPT(R). "We're proud to support a tool that helps families navigate difficult but important conversations around firearm safety and injury prevention." "This initiative reflects our focus on applying AI in pragmatic ways that turn complex technology into tools people can use," said Ana Minter, Consulting AI Go-to-Market Leader at RSM US LLP. "When designed thoughtfully, AI can support more productive conversations, reduce barriers to technology access and improve how people navigate complex issues." "Agree to Agree" is a large-scale communications initiative from the Ad Council, powered by a coalition of health care, foundation, and brand partners. The initiative focuses on building from a place of common ground and shared beliefs to reduce the impact of gun injuries on children and teens. Now in its second year, the program has already seen significant success - 66% of Americans aware of the campaign have had a conversation about preventing gun injuries and death that impact children and teens in the past year, compared to 47% not aware of the campaign. Through the new AI chatbot and additional extensions, the effort is continuing to expand and reach new audiences as part of the Ad Council's comprehensive approach to addressing gun violence. ABOUT THE AD COUNCIL: The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more. To learn more or get involved, visit AdCouncil.org, join the Ad Council's communities on Facebook, Instagram and LinkedIn, and view campaign creative on YouTube.
Robot.com launches R-ads, redefining out-of-home advertising with its autonomous robot Media Network. Robot.com, the company putting robots to work in the real world, announced the launch of its next-generation R-ads, the smart advertising platform turning autonomous robots into a measurable, scalable out-of-home media network. This launch follows a breakout run of more than 100 brand activations across 20+ countries - spanning sports leagues, global tech conferences, CPG launches, and one of the most-watched sporting events in the world. R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction. Today, more than 500 robots are deployed across campuses, warehouses, and city streets, with 2.5 million tasks completed to date. "Billboards build reach. Robots build interaction. Put them on the same platform, and every impression becomes a result a brand can measure," said Judah Longgrear, Robot.com Co-Founder and President of Robotic Media. "R-ads brings the accountability of digital advertising to the physical world. Our robots roll through the actual moments where people are paying attention - outside a keynote, at the finish line, on a college quad, in Times Square - and they turn that attention into something measurable. Samples in the hands of target customers, qualified leads to marketing and sales teams, and real business results." A Media Network That Moves R-ads is a unified, self-serve advertising suite that places campaigns across three formats: moving robots (RDOOH), vehicle wraps (MOOH), and digital screens (DOOH). Campaigns that previously took weeks to plan and had limited performance data can now launch in minutes with real-time, AI-powered impression tracking, audience demographics, and attribution analytics. Each robot operates as both infrastructure and media, equipped with integrated screens, QR-enabled engagement layers, and a built-in data-capture system that converts physical interactions into first-party insights. Where venue restrictions prevent physical wraps, R-ads runs through the robots' integrated digital displays alone, preserving measurement and engagement without compromising visibility. The economics are different, too. Every robot in the fleet now generates revenue from two sources: its primary function (delivery, logistics, inspection) and advertising. R-ads subsidizes deployment costs and improves the unit economics of robotics in a way no competitor can match. It is a structural advantage that compounds with fleet scale. Since its initial launch, R-ads has powered campaigns for some of the world's most recognizable brands across CPG, entertainment, global tech, and sports. Most recently, Robot.com, in collaboration with the Ad Council's Heatstroke Prevention campaign,launched a 15-day activation in Miami in connection with the city's largest motorsport event of the year and coinciding with National Heatstroke Prevention Day (May 1), which marks the beginning of hot weather season for much of the country. With venue rules prohibiting physical wraps, the campaign ran entirely through R-ads' integrated digital displays, demonstrating the platform's ability to deliver measurable performance with screens alone. The deployment marked the first time autonomous robots have been used at scale to distribute PSA content at a global motorsport event, generating 147,000+ impressions in just the first four days across 50+ miles of robot coverage. "For years, the conversation in robotics has been about what's coming someday. We're more interested in what's working today," said Felipe Chavez, Co-Founder and CEO of Robot.com. "R-ads is what happens when a robot does more than one job. It delivers, it advertises, it gathers data, and it pays for itself along the way. That's how we make robots accessible to more places, faster."
The Ad Council has elected 22 members to its Board of Directors, including 15 new appointees and five returning members. The board is chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company. New members include senior executives from Paramount, Bilt, Discord, Target, GEICO and The Washington Post, among others. The organisation has also added two individuals to its Leadership Council. The Ad Council's Board comprises senior leaders from business, marketing, media and technology who provide strategic and financial support for the nonprofit's mission addressing issues including firearm injury prevention and mental health. The elections took place at the organisation's biannual board meeting, with members leveraging their expertise to advance the Ad Council's communications programmes aimed at inspiring social change.