Client Insights and Strategy – Senior Manager

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

As a Sr. Manager, Client Insights & Strategy, you will consult directly with our health-focused/ pharmaceutical clients to guide strategic audience design, campaign performance/ measurement and insights for key verticals within CVS Media Exchange. The individual will play a lead role in working with our sales and clients, ensuring that CMX media strategies are insight-driven, data-informed, and aligned with client business objectives. This role will consult directly with our clients - clearly communicating CMX data differentiators, delivering campaign analyses, using data to recommend campaign optimizations, capturing learnings to refine strategies and delivering support for business outcomes. The right candidate is passionate about using data to tell the performance story and uncovering new opportunities to drive our client's business at CVS. You will work collaboratively across sales, account management, operations, business intelligence and data science teams to develop and apply best practices, share learnings, and ensure that CMX is viewed as a strategic partner to our clients.

Responsibilities include, but not limited to:

• Act as key client partner: understand strategy, create client-ready presentations, present at meetings and respond to feedback. Provide strategic guidance to optimize marketing campaigns to meet client objectives
• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Deliver thought leadership on audience, measurement, and advanced analytics. Guide development and management of client’s data driven marketing by educating clients on how data and tech can help unlock consumer insights and activation/engagement
• Leverage CMX’s proprietary data and platform to develop media marketing strategies that align with client’s business objectives and media KPIs.
• Manage process of defining target audiences, share data w/ clients, track/compile performance reports on audience groups. Identify channels, tactics, data sources (1P, 2P and 3P) to maximize campaign results.
• Partner with Media Team to build robust, fully integrated media plans across platforms; aligned with campaign objectives and overall client strategy (across paid, owned, earned media).
• Serve as subject matter expert on campaign performance, its effectiveness, key drivers and associated insights while using various tools/solutions developed by partner data science teams
• Author client-facing reports (CPRs), communicate recommendations to client stakeholders, lead client reporting calls with expert data storytelling and provide ongoing support.
• Serve as client-facing subject matter expert on advanced marketing measurement methods ensure these are appropriately planned and executed

Required:

• 5+ years’ experience in audience consultation, media measurement, data driven marketing and/or digital marketing, campaign results delivery
• 1+ years of previous management experience

Preferred:

• Strong knowledge and understanding of digital media analytics and experience working with syndicated and first party data
• Experience in multiple digital media channels (programmatic, social, search, CTV, DOOH, etc.)
• Comprehensive understanding of media metrics (e.g., impression, CTR, CPM, etc.), measurement analytics (e.g., sales lift), and quantitative business measures (e.g., LTV, ROI, Effectiveness, etc.)
• Experience in Healthcare Marketing (provider, pharmaceutical, etc.)
• Excellent written, verbal communication and presentation skills including the ability to develop story-telling presentation decks. Proven experience working with senior level clients
• Excellent organizational, interpersonal and leadership skills. Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting

Education:

• Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Pay Range

The typical pay range for this role is:

$82,940.00 - $199,144.80

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. 
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 03/21/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.