Full-Time
Associate Product Manager
Posted on 10/31/2025
HONK
51-200 employees
Platform for on-demand roadside assistance
Compensation Overview
$80k - $100k/yr
Remote in USA
Remote
 Product (1) |
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- Exceptional analytical and quantitative skills. You can build financial models, run unit economics, and make data-driven arguments
- Natural curiosity about people and their problems. You'd rather have a conversation than read a requirements doc
- Hunger to learn complex systems quickly and translate that understanding into clear, actionable plans
- Strong business acumen from consulting, finance, business school, or early-stage startup experience
- Natural ability to see both the forest and the trees, understanding how small improvements ladder up to strategic outcomes
- Comfort with ambiguity and competing priorities while maintaining momentum on multiple initiatives
- Familiarity with modern AI tools (Claude, ChatGPT, Cursor) to amplify your productivity
- Field and prioritize product requests from internal teams, identifying patterns that point to larger strategic opportunities
- Build relationships across the company by sitting with ops teams, joining client calls, and understanding the human side of every feature request
- Build business cases using quantitative analysis to determine which improvements drive the most value across cost, efficiency, and customer experience
- Own feature delivery from requirements through launch, coordinating with Engineering and Operations to ship improvements that actually get adopted
- Develop expertise in HONK's marketplace mechanics and enterprise client needs, becoming the go-to person for how our platform creates value
- Create and maintain roadmaps that balance quick wins with strategic initiatives, learning to say no as often as you say yes
- Leverage modern AI tools and automation to accelerate research, analysis, and documentation
HONK provides a platform for on-demand mobility and roadside assistance by connecting drivers with a network of independent service providers. It handles towing, fuel delivery, jump starts, tire changes, and lockout help, offering real-time service tracking, transparent pricing, and electronic payments. The model is commission-based, enabling breadth of coverage through a network rather than a company-owned fleet, and it includes an API that lets clients like insurers, fleet operators, and automotive manufacturers integrate HONK’s services into their own systems for policy customization, fraud prevention, and claims management. The goal is to make roadside assistance and mobility services easy to access and manage at scale across multiple industries by providing a flexible, API-driven platform that supports broad geographic coverage and streamlined operations.
Company Size
51-200
Company Stage
Series B
Total Funding
$31.8M
Headquarters
Santa Monica, California
Founded
2014
Simplify's Take
What believers are saying
- Combined entity completed over one million service jobs, targeting AAA's 60 million members.
- Frontenac PE backing provides capital and operational support via CEO1ST approach.
- Gig-worker training model replicates Grubhub's scalable food delivery logistics framework.
What critics are saying
- AAA counteroffensive with gig-worker app threatens 20% individual driver market share loss.
- Frontenac cost cuts trigger 30% provider churn to competitors like Urgently.
- HONK-CurbsideSOS integration failures risk 25% service completion rate decline with insurers.
What makes HONK unique
- Former Grubhub leadership applies proven logistics scaling expertise to roadside assistance market.
- CurbsideSOS acquisition combines enterprise B2B platform with consumer-facing individual driver services.
- AI-powered dispatch replaces legacy call-center networks with real-time intelligent provider matching.
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Benefits
Remote Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 5%2 year growth
↑ 4%Honk and CurbsideSOS combine to accelerate innovation in roadside and towing services. * Business Wire * Apr 7, 2026 Updated 1 hr ago CHICAGO-(BUSINESS WIRE)-Apr 7, 2026- Honk Technologies ("Honk"), the technology-enabled service provider transforming roadside assistance and vehicle logistics, today announced the sale of its business to Frontenac, a Chicago-based private equity firm. At the closing of this transaction, Honk completed a strategic add-on acquisition of CurbsideSOS, bringing together two companies focused on building the next generation of digital infrastructure for roadside assistance, accident management, and mobility services. Going forward the combined business will be led and managed by former members of the Grubhub leadership team including, Adam DeWitt, CEO of Honk and former CEO of Grubhub, Matt Maloney, Chairman of Honk and founder of Grubhub, Eric Ferguson, COO of Honk and former COO of Grubhub, and Morgan Hughes, CFO of Honk and former CFO of Cambly and senior finance executive at Grubhub. Collectively, this team brings a proven track record of scaling complex logistics systems and a focus on operational excellence across large-scale organizations. Discover more Dining and menu guides Young professional mentorship Senior lifestyle magazine Maloney founded Grubhub and, together with DeWitt and Ferguson, built it into one of the largest logistics marketplaces in the world, pioneering technology that connected tens of millions of consumers with businesses and service providers to deliver products from order to doorstep in less than 40 minutes. This experience will help accelerate Honk's mission to modernize roadside assistance and towing services through AI-powered optimized dispatch, real-time transparency, and a more connected provider network. Roadside assistance is evolving from a manual, closed-network service into a real-time logistics layer because of increasing connectivity and customer expectations. This is especially important for insurance carriers, OEMs and fleets, who are under growing pressure to improve response times, control costs, increase visibility, and deliver a better customer experience across both roadside and claims-related events. "As we looked across the roadside industry, Honk's technology platform stood out for transforming how roadside services are delivered," said Adam DeWitt, incoming CEO of Honk. "We are excited to build on Honk's progress by being the best partner to every side of the network: enterprise partners, roadside service providers, and of course, motorists." Over the past decade, Honk has built a fully digital roadside logistics platform designed to replace legacy call-center dispatch and closed provider networks with a real-time, intelligent network. Honk dynamically connects the best available service providers based on location, performance, and job fit, while giving enterprise partners complete visibility into service performance, cost, and customer experience. This model enables a faster, more transparent roadside experience for drivers and a more scalable, efficient operating model for insurers, automakers, fleets, and mobility platforms. Discover more Young professionals guide Newspapers Honk founder Corey Brundage said the acquisition accelerates what his team has spent years building. "We focused on solving the hardest problems in enterprise roadside assistance - secondary tows, accident handling, and transparency," he said. "Combining that work with CurbsideSOS's scale and leadership creates something the industry hasn't had before." Maloney, who founded Grubhub leading to its sale to Just Eat Takeaway.com in 2021 for $7.5 billion, said the parallels to food delivery are structural. "Both are time-critical, local services powered by small operators. When logistics and incentives are designed correctly, the experience improves for everyone involved." Maloney further noted, "While not food delivery, roadside assistance is a true three-sided network. We know from our history that focusing on carriers', motorists', and service providers' unique needs will create a better experience and more value for everyone." About Honk Honk is a technology platform powering roadside assistance, accident management, and vehicle logistics for insurers, automotive OEMs, fleets, and mobility providers. Its AI-powered dispatch and service management platform connects drivers with a nationwide network of service providers in real time, delivering faster service, greater transparency, and a more efficient, multi-source operating model for enterprise partners. About Frontenac Frontenac is a Chicago-based private equity firm. The firm focuses on investing in lower middle market buyout transactions in the consumer, industrial, and services industries. Frontenac works in partnership with established operating leaders, through an executive-centric approach called CEO1ST(R), which seeks to identify, acquire, and build market-leading companies through transformational acquisitions and operational excellence. Over the last 55 years, Frontenac has built a franchise working with over 350 owners of mid-sized businesses as they address complex transition issues of liquidity, management enhancement, and growth planning. For more information, please visit www.frontenac.com. Sidney Lindner Gigantic Media, Inc. KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: FLEET MANAGEMENT SOFTWARE AUTOMOTIVE ARTIFICIAL INTELLIGENCE DATA MANAGEMENT OTHER AUTOMOTIVE TECHNOLOGY VEHICLE TECHNOLOGY PUB: 04/07/2026 06:24 PM/DISC: 04/07/2026 06:25 PM From the Web Powered by
Former Grubhub executives, including co-founder Matt Maloney, are launching an app-based roadside assistance service through Curbside SOS, which has been acquired by Honk Technologies, a private-equity-backed platform. The combined entity completed over one million service jobs last year and is targeting AAA's 60 million-member network. Curbside focuses on individual drivers with upfront pricing and real-time tracking, whilst Honk serves fleet managers and insurance companies. The startup is training gig workers to handle simple vehicle repairs, replicating the food delivery model that scaled Grubhub. The team includes former Grubhub CEO Adam DeWitt and COO Eric Ferguson. Both brands will continue operating separately under Honk Technologies, controlled by private-equity firm Frontenac, as they attempt to disrupt the century-old roadside assistance market.
Honk Technologies, a technology-enabled roadside assistance provider, has been acquired by Chicago-based private equity firm Frontenac. Simultaneously, Honk completed an add-on acquisition of CurbsideSOS, combining two digital infrastructure providers in roadside assistance and accident management. The combined business will be led by former Grubhub executives, including Adam DeWitt as CEO, Matt Maloney as chairman, Eric Ferguson as COO, and Morgan Hughes as CFO. Maloney founded Grubhub, which sold to Just Eat Takeaway.com for $7.5 billion in 2021. Honk's AI-powered platform replaces legacy call-centre dispatch with real-time, intelligent networks connecting service providers with insurers, automakers, fleets and mobility platforms. The company aims to improve response times, control costs and enhance customer experience in roadside services.
Brain behind grubhub looking to launch new service to help when your car breaks down. A group of former Grubhub executives is challenging AAA's market dominance through a newly unified digital roadside assistance platform. The move follows the acquisition of Curbside SOS by the private equity-backed platform Honk Technologies last month, according to Grubhub co-founder Matt Maloney. Read news from 100's of titles, curated specifically for you. Top stories on inkl right now
Serve the robots: Waymo hires gig workers to close robotaxi doors left open by customers. 15 Feb 2026 141 Google's Waymo has begun paying gig economy workers from DoorDash and other platforms to close robotaxi doors left open by customers. The self-driving vehicles are stuck in place when doors are left open, a common occurrence for the company. Discover more News subscription service Newsletters signup (Breitbart) Trump Administration Analysis CNBC reports that Waymo has confirmed it is running a pilot program in Atlanta that compensates delivery drivers for closing robotaxi doors that passengers leave ajar. The initiative addresses a fundamental operational challenge: when a rider exits a Waymo vehicle and fails to properly close the door, the autonomous car cannot depart until a human physically closes it. The program came to public attention after a Reddit post revealed that a DoorDash driver in Atlanta was offered payment of eleven dollars and twenty-five cents to close the door of a nearby Waymo vehicle. DoorDash drivers receive notifications when a Waymo in their vicinity has an open door, allowing the vehicles to return to service more quickly after a gig worker takes care of the problem. In a joint statement to CNBC, Waymo and DoorDash emphasized their commitment to exploring new and flexible earning opportunities for delivery workers. The companies also indicated that future Waymo vehicles will feature automated door closure systems, though no timeline was provided for when this capability will be implemented. Beyond DoorDash, Waymo has also partnered with Honk, an independent roadside assistance company, to address the door closure issue. According to a Washington Post report, Honk users who provide maintenance services for Waymo vehicles have been offered as much as twenty-four dollars in Los Angeles for closing a single door. The reliance on human workers for such basic tasks highlights the limitations of even the most sophisticated autonomous vehicle technology. Despite significant advances in self-driving capabilities, Waymo still requires costly human intervention for certain fundamental operations that might seem trivial but prove essential for continuous service. Waymo represents a cornerstone investment for Google's "Other Bets" division, which according to the company's financial filings focuses on using technology to address significant challenges across various industries, including transportation and health technology. The company was recently valued at one hundred twenty-six billion dollars in a financing round, underscoring investor confidence in autonomous vehicle technology. Discover more Political analysis reports BREITBART NEWS Political action committee donations However, the autonomous vehicle sector continues to face substantial financial challenges. In Google's annual filing released last week, the company disclosed that its Other Bets segment recorded an operating loss of seven point five billion dollars last year. This figure included a two point one billion dollar stock-based compensation charge specifically attributed to Waymo. Despite these financial pressures, Waymo continues to expand its operations aggressively. The company currently provides fully autonomous robotaxi services across six markets in the United States. On Thursday, Waymo announced the deployment of its next-generation robotaxi as part of its strategy to extend its leadership position in the American autonomous vehicle market. The company has outlined plans to expand into several additional cities throughout this year. Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship.