Full-Time

Director – Content Marketing and Thought Leadership

Posted on 1/21/2025

League

League

201-500 employees

Digital platform connecting healthcare providers and consumers

AI & Machine Learning
Healthcare

Compensation Overview

CA$123.1k - CA$184.7kAnnually

Senior

No H1B Sponsorship

Remote in Canada

CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits.

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Market Research
SEO
Data Analysis

You match the following League's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 6+ years of experience in content marketing or thought leadership, healthcare industry knowledge is a must.
  • Proven track record of developing and executing successful content strategies that drive measurable results.
  • Excellent writing, editing, and communication skills, with a keen eye for detail.
  • Strong understanding of SEO best practices and content optimization techniques.
  • A passion for healthcare innovation and a desire to make a difference.
  • A self-starter with a can-do attitude who thrives in a fast-paced, dynamic environment.
Responsibilities
  • Oversee the production of high-quality written and visual content, including blog posts, white papers, ebooks, webinars, infographics, and videos.
  • Conduct market research and analyze industry trends to develop unique insights and thought leadership pieces that resonate with target audiences.
  • Work with executive stakeholders to break down complex narratives into simple, compelling ideas.
  • Develop and execute a comprehensive content marketing strategy that positions League as the category leader in healthcare consumer experience.
  • Collaborate with internal stakeholders (sales, product marketing, etc.) and external partners to ensure content aligns with business objectives and brand guidelines.
  • Track and analyze content performance, using data to optimize strategies and maximize impact.
  • Implement SEO best practices to increase organic traffic and visibility.

League.com connects healthcare providers with consumers through a digital platform that enhances the customer experience in the healthcare sector. The platform integrates various systems, allowing healthcare brands to create personalized experiences for patients and employees. It uses machine learning to tailor interactions, ensuring that users receive relevant information throughout their healthcare journey. Unlike many competitors, League.com can adapt quickly to changing digital strategies and can be deployed in under six months. The company's goal is to improve member engagement, patient retention, and overall healthcare outcomes while reducing costs.

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$166.4M

Headquarters

Toronto, Canada

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • League secured a $100 million credit facility to fuel AI product development.
  • The platform reached 40 million contracted users, showing significant growth potential.
  • Partnerships with companies like XO Health expand League's market reach.

What critics are saying

  • Increased competition from emerging digital health platforms could erode market share.
  • Data privacy concerns and regulatory changes may impact League's operations.
  • Rapid technological advancements require continuous investment to maintain competitiveness.

What makes League unique

  • League offers a flexible platform integrating third-party and proprietary systems.
  • The platform uses machine learning for hyper-personalized healthcare experiences.
  • League's rapid deployment capability allows for platform setup in under six months.

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Benefits

Personalized benefits plan

Health, Lifestyle & Learning spending accounts

Flexible medical and dental plans

Fertility treatment support

Paid parental leave and baby bonus

Unlimited PTO

Free mental health counselling and support

Employee Stock Option Program

Exclusive access to a curated wellness marketplace

Sabbatical program

RRSP/401K accounts

High-impact onboarding

Extra-long holiday weekends

Mental health (wellness) days

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-2%
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Jan 13th, 2025
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The credit facility will fuel further AI product development, sales capacity, and M&ASAN FRANCISCO, Jan. 13, 2025 /PRNewswire/ - League , the leading healthcare consumer experience (CX) platform, today announced significant milestones in its growth trajectory, including reaching 40 million users under contract. This achievement, representing a 160% increase year-over-year, has been driven by increasing demand for League's data and AI innovation offerings.League also announced a $100 million USD credit facility with RBCx, the technology and innovation arm of RBC. This financing deal will support League's continued investments in platform development, sales capacity, and potential mergers and acquisitions.Founded in 2014, the League platform is trusted by some of healthcare's most iconic brands including Highmark Health, Manulife, and Medibank. With $235 million in venture capital funding to date, League is widely recognized for delivering the highest level of personalization, using data and AI to drive health engagement."This capital will be important in capturing the significant opportunities that come with scaling a healthcare platform of our magnitude," said Michael Serbinis, founder and CEO of League. "RBCx plays a vital role in fostering innovation in the technology sector, and we're proud to have their support as we scale our business toward 100 million people by 2030.""RBCx is excited to further our collaboration with League

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