Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

• Strong tactical leader of day-to-day operations. Managing internal and external teams to meet business objectives and quality standards.
• An ability to works with minimal supervision on large, more complex titles and projects across a variety of workflows and needs
• Strong day-to-day operational management on complex significant/multiple projects with responsibility for results and the ability to deliver mid and long-term strategic vision for the brand/s within the territories
• A leader who can operate with significant latitude for actions or decisions who can establish and assures adherence to budgets, schedules, work plans and performance requirements
• Direct manager who can provide recommendations around employee development and progression, provide clear performance measurements and actions to foster learning development and individual goals.
• The ability to deliver mid and long-term strategic vision for the brand/s.
• A leader who can guide a team through periods of change and transformation with resilience, optimism and clear vision and the ability to pivot quickly as required

What You’ll Do

• Leading the overall planning and execution of product marketing plans in relation to multiformat videogame releases. Plans should be synched with Global strategies and tailored to various local market needs & regional growth strategies as required, including working with distributors/agencies to ensure relevant and impactful marketing activity for each allocated title.
• Accurately position allocated products in the marketplace, identifying key market
• Segments, growth territories, opportunities and risks, providing relevant reports and analyses, competitor analyses/risk analyses etc.
• Navigate individual territory nuances alongside growth and insights team to ensure relevant and impactful marketing activity is in place across the region, in line with long term growth potential and strategies
• Lead on the creation and augmentation, alongside the Marketing Directors vision, of current and new product brands in the short, mid and long term. Offer insights, analysis and ideas that will improve the brand awareness, grow & expand the audience and ultimately increase the commercial viability of given product brands within the market
• Ownership of title marketing budgets for the region, including effective budget management and tracking, allocating to individual territories in line with global and market strategies for maximum impact, ensuring all approvals are sought and obtained
• Full Product lifecycle management. Ownership of the commercial performance in the territories, identify and highlight market opportunities, providing relevant reports & analysis while exploring options for research and data insights (audience segmentation, competitor analyses, risk analyses). Review and analyse performance at all stages to identify and dig into learnings & actions.
• Manage and control relevant third party suppliers and agencies to develop and implement effective cross-promotion marketing activity, ensuring maximum efficiency and awareness is achieved
• Embrace and put forward new ideas for audience expansion, test and learn, process updates and new product understanding across all markets to capitalise on opportunities for growth in the territory
• Line management responsibility, including mentoring, development and career mapping.
• Building and Developing Relationships
• Build and maintain excellent working relationships and communication with external agencies/distributors, Global Marketing, Global comms, and the Take Two Sales team.
• Become a thought leader within the marketing team and an ambassador for the 2K brand
• Navigating all stakeholders through change and transformation within the team whilst maintaining strong rapport

What Will Make You A Great Fit

• Min 7+ years of applicable experience and a minimum of 2 years of management experience in a similar regional role at a top tier company
• Excellent understanding of marketing & commercial principles, planning and strategy, with demonstrable skills and effectiveness in these areas
• A portfolio that includes several successful marketing campaigns across all paid media, biddable and non-biddable
• Autonomous - can be briefed and will manage themselves and external distributors & media agencies
• Demonstrable examples of the use of data analysis to guide strategic planning and audience expansion for current and new products.
• An ability to interface with higher management for strategy development, executional planning and reporting.
• An ability to provide guidance for direct report/s, ensuring clarity around priorities and goals for their functional area.
• The ability to work across functions with peers in other groups to ensure collaboration on achievement of shared goals, ensuring these shared goals cascade down to all direct report/s.
• A strong understanding of the commercial value of good marketing, and how it contributes to business success when integrated with PR and social media.
• Excellent written and verbal communication skills.
• Extremely well organized, with strong administrational skills. An ability to multi-task is essential.
• Strong influencing skills across a wide array of internal and external stakeholders
• An entrepreneurial mindset. Comfortable with ambiguity, has a portfolio of successful test and learn’ experiences and a proven ability to proactively find solutions to address and overcome project and business challenges

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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