Full-Time

Manager – Programmatic Trading

Posted on 11/27/2025

Deadline 11/26/27
Cadent

Cadent

501-1,000 employees

Converged TV advertising platform with audiences

Compensation Overview

$90k - $100k/yr

New York, NY, USA

In Person

Category
Quantitative Finance (1)
Required Skills
Data Science
Machine Learning
Data Analysis
Requirements
  • 5+ years of experience in programmatic advertising, with hands-on DSP campaign management experience
  • Bachelor’s degree in Engineering, Mathematics, Economics, Finance, Statistics, Computer Science, Business, or a related field
  • Proven ability to drive campaign success and optimize programmatic strategies
  • Strong understanding of RTB (real-time bidding) and digital media buying
  • Experience working with or at advertising agencies or DSPs
  • Comfortable and communicating with clients, including on complex topics and difficult situations
  • Exceptional communication and interpersonal skills, with the ability to simplify complex concepts for different audiences
  • A solutions-oriented mindset, capable of aligning technical capabilities with business goals
  • Adaptability in a fast-paced environment, with the ability to bring structure to ambiguity
  • Entrepreneurial mindset, with a passion for building and improving business processes
Responsibilities
  • Platform Expertise & Client Enablement: Act as a subject matter expert on the platform by providing ongoing training and support to drive platform adoption, retention, and build trust among clients
  • Campaign Strategy & Optimization: Provide high-level oversight of campaign execution, proactively recommending pacing, performance, and cost optimizations to drive success and ensure client satisfaction
  • Data-Driven Insights & Best Practices: Analyze campaign performance to identify strategic opportunities for improvement, leveraging best practices to enhance efficiency and outcomes
  • Advanced Programmatic Trading Support: Advise on trading strategies, machine learning model usage, and collaborate with Data Science to provide insights into client-specific modeling inquiries
  • Feature Adoption & Revenue Growth: Promote key platform features and strategic capabilities to enhance client performance and maximize revenue opportunities
  • Product Collaboration & Innovation: Serve as a liaison between clients and the product team, consolidating user feedback to help shape future platform enhancements
  • Client Relationship Management: Work closely with Client Services to build strong, lasting client relationships and high levels of retention

Cadent is a TV advertising technology platform that unifies linear, addressable, and connected TV. Its Aperture Platform provides audience-based planning, unified campaign execution, and analytics across national inventory sources. It differentiates itself by integrating multiple TV silos into one end-to-end system, enabling cross-screen targeting and cross-channel measurement. Its goal is to simplify and optimize converged TV advertising to reach specific audiences and improve campaign performance.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$617M

Headquarters

Philadelphia, Pennsylvania

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • CTV ad market reaches $55 billion by 2027; Cadent processes 125M+ households.
  • VuePlanner acquisition captures YouTube's 62% daily US user penetration and $36B revenue.
  • Taly El-Zmetr's COO appointment scales enterprise operations; 1,000 advertiser base expands.

What critics are saying

  • YouTube's direct advertiser relationships and first-party data commoditize Cadent's orchestration value.
  • Trade Desk and Amazon's programmatic CTV dominance render Cadent's supply path advantage irrelevant.
  • Linear TV decline accelerates; CTV represents only 15% of total TV ad market.

What makes Cadent unique

  • Only platform unifying YouTube, linear TV, and CTV advertising in single interface.
  • 100% direct CTV supply paths exceed 75% industry benchmark, eliminating reselling fees.
  • 22,000 AI-driven models optimize impressions across 200 billion daily opportunities.

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Benefits

Wellness Program

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

11%

2 year growth

0%
PR Newswire
Mar 3rd, 2026
Walmart Connect exec Taly El-Zmetr joins Cadent as COO to scale predictive advertising platform

Cadent, a predictive advertising company, has appointed Taly El-Zmetr as chief operating officer in a newly created role. The appointment signals Cadent's focus on operational scale and enterprise-level client service as it experiences rapid market growth. El-Zmetr brings over 25 years of experience in global strategy and operations. Most recently, she served as vice president of operations and client services at Walmart Connect, where she developed operational infrastructure during a period of significant growth. She previously held senior leadership positions at Condé Nast and Pandora. In her new role, El-Zmetr will oversee strategic alignment of solutions, operations and partnerships across Cadent, ensuring seamless integration of data, inventory and measurement for major advertisers. Cadent's platform uses 22,000 AI-driven models to orchestrate advertising outcomes across multiple platforms.

PR Newswire
Jan 29th, 2026
Cadent's CTV inventory manager achieves 100% direct supply paths, exceeding 75% industry benchmark

Cadent, a predictive advertising company, has announced that 100% of its SSP's CTV supply paths are direct, as validated by Jounce Media. This significantly exceeds the industry benchmark of 75% and establishes a new standard for programmatic CTV inventory. Cadent Inventory Manager implements rigorous supply onboarding, only integrating CTV partners that Jounce classifies as direct paths to premium inventory. The platform restricts CTV providers to approved bundle IDs, protecting advertisers from inventory reselling. With CTV ad spending forecast to reach $55 billion by 2027, according to eMarketer, Cadent's approach ensures transparent buying paths and eliminates unnecessary fees. The company processes 200 billion impression opportunities daily, connecting advertisers to over 125 million households across leading publishers including DIRECTV Advertising, DISH Media and LG Ad Solutions.

AdExchanger
Dec 9th, 2025
Cadent Acquires YouTube Advertising Company VuePlanner

Cadent acquires YouTube advertising company VuePlanner. The year may be almost over, but there's still plenty of time for some last minute M&A news. On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube. Neither company would disclose an official amount. The deal has been in development since April of this year. With the inclusion of VuePlanner's 35+ employees, the acquisition will also bring Cadent's overall headcount to roughly 640 people, said Cadent CEO Nick Troiano. The news marks Cadent's third acquisition and fourth M&A deal in as many as three years. In 2023, the company bought EMX's SSP technology in a bankruptcy auction, just a few months before getting itself acquired by private equity firm Novacap for $600 million. Last year, Cadent also spent $324 million acquiring AdTheorent, a performance-based DSP that represented a further push on Cadent's part to become a more omnichannel marketing company. According to Troiano, increased media fragmentation is causing buyers and agencies to seek out more consolidated solutions - or what he referred to as "value-added, single places to play." Given Cadent's primary competency is still in video, bringing VuePlanner into the fold makes for a "seamless, natural partnership," added Troiano. As an early member of YouTube's Measurement Program, VuePlanner will allow for the expansion of Cadent's existing video reach, which currently includes linear TV, CTV and online video (OLV). AdExchanger daily. Get its editors' roundup delivered to your inbox every weekday. Daily roundup. After all, YouTube is a huge part of the TV ecosystem these days. Last year, the platform earned $36.15 billion in revenue, and Nielsen Gauge data suggests it has accounted for anywhere from 10% to 13% of all TV viewing in 2025. "Most marketers and agencies know that they need a YouTube component," said VuePlanner CEO and co-founder John Cobb. "So we're very much complementary, as an additive piece, to what Cadent's total video strategy is." On the other side of the transaction, becoming part of Cadent will provide VuePlanner an opportunity to continue scaling its business, said Cobb, as well as greater access to Cadent's larger (and, best of all, mostly non-overlapping) customer base. In the short term, Cobb will continue to run VuePlanner as a separate business unit, both Troiano and Cobb confirmed. Over the next six to nine months, the two companies will also explore ways to integrate VuePlanner into Cadent's total video-based solution, with the goal of being as seamless as possible for both sets of clients. Similarly, neither leadership team anticipates that any kind of downsizing or consolidation will take place during the acquisition process - which feels like good news for an industry recently hit by 4,000 jobs' worth of layoffs from the Omnicom-IPG merger. Instead, Cadent and VuePlanner will focus efforts on cross-training their teams and cross-selling both offerings to one another's clients. Additionally, said Troiano, Cadent is actively hiring new talent across several parts of the business. "Overall, this is a big investment strategy for us," said Troiano. "This is about strategic opportunities and growth."

Advanced Television Ltd.
Dec 9th, 2025
Cadent acquires VuePlanner to unify YouTube with linear and CTV advertising

Cadent, a predictive advertising company backed by Novacap, has acquired VuePlanner, a specialist in YouTube video ad planning, optimisation and measurement. The deal enables Cadent to become the only platform allowing advertisers to activate YouTube's premium creator inventory alongside linear and connected TV. VuePlanner is one of seven companies in the YouTube Measurement Programme, providing advertisers with access to content identification, quality scoring and predictive targeting across YouTube's ecosystem. With over 62% of US internet users accessing YouTube daily, the acquisition gives Cadent clients access to one of the largest advertising platforms. All VuePlanner employees will join Cadent, with co-founder John Cobb becoming EVP and GM of Cadent VuePlanner. The New York-headquartered company will be integrated into Cadent's operations.

MarTech Series
Apr 22nd, 2025
Cadent Sets a New Standard for Predictive Advertising, Launches Unified Platform

Cadent sets a New Standard for predictive advertising, launches unified platform.

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