Job Description

We are looking for a strategic individual to join as a Product Marketing Manager focused on building the future of Square for Restaurants and our suite of restaurant solutions including payroll, marketing, loyalty, and more. As a Square for Restaurants PMM, you will partner with cross-functional teams to bring our restaurant solutions to market. Reporting into the Senior PMM of Square for Restaurants, you will champion the customer when developing and marketing our products.

You Will:

• Deeply understand the market, competitive set and market-specific nuances to launch and grow our products
• Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, key messaging, marketing channels (paid, earned, and owned)
• Conduct qualitative and quantitative research (surveys, interviews, and product usage) to gain a deep empathy for our customers and shape your go-to-market approach
• Partner with product management to shape the product roadmap
• Ensure that the voice of the customer is always represented in every customer product and marketing experience
• Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
• Collaborate with cross-functional stakeholders including Product, Creative, Engineering, Central Marketing, Design, Data Analysts, Communications, and Sales globally to make Square for Restaurants successful.

Qualifications

You Have:

• A BA/BS degree or equivalent practical experience
• 5+ years of experience working in product marketing or similar go-to-market positions
• An understanding of product strategy, funnel optimization, and marketing execution
• Experience across the full acquisition funnel and product lifecycle
• Experience working cross-functionally
• Background in B2B marketing, preferably at a high growth SaaS company

Bonus, but not required: 

• MBA
• Experience in fintech, marketing to small businesses 
• Experience using data visualization tools (ie. Looker), CMS (ie. Contentful) and Google Analytics and Search Console
• Work experience in a restaurant or restaurant vendor
• International language skills