Full-Time

Senior Director

Digital Marketing and Demand Generation

Confirmed live in the last 24 hours

ICF

ICF

Advances coaching through accreditation and credentialing

Social Impact
Education

Compensation Overview

$170.7k - $290.2kAnnually

Senior, Expert

Reston, VA, USA

This is a hybrid role based from our global headquarters in Reston, VA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • 15+ years marketing experience, preferably in B2B or B2G environments.
  • Experience working directly with senior leaders and stakeholders to set expectations and manage programs.
  • Experience working across teams, divisions, and/or departments in a collaborative fashion to get things done.
  • Experience with marketing automation systems, such as Marketo, Dynamics or similar, and navigating CRMs to understand campaign performance and the status of leads throughout the funnel.
  • Experience identifying new opportunities and improved methods to maximize demand creation, pipeline contribution, and sales opportunity acceleration.
  • Experience interpreting data, creating insights and articulating applicable campaign optimization changes.
  • Bachelor’s degree.
Responsibilities
  • Design and implement digital marketing and demand generation programs and goals that support growth by driving strong engagement with key buyers and influencers.
  • Find creative ways to reach a wide variety of buyer types with different behaviors and business needs, and an emphasis on longer/extended sales cycles.
  • Determine the tactical mix needed between email, digital, paid, webinars, events and more to create highly effective campaigns.
  • Oversee the management and optimization of database marketing campaigns including audience segmentation, nurture and growth programs.
  • Lead the strategy and approach of paid and third-party campaigns leveraging key industry channels, social media and display advertising channels.
  • Optimize digital channels and strategy to support campaign efforts, working closely with digital/web and social marketing teams.
  • Bring a data-centric mindset. Work with analytics team to measure, analyze, test and optimize the performance of demand generation programs.
  • Support the development of strategic marketing plans to build awareness and demand for a range of industry go-to-market efforts.
  • Work with campaign strategy, creative, and content teams to ensure campaign concepts, messaging and deliverables effectively support full-funnel, multi-channel campaigns with target markets & personas.
  • Support the growth and enhancement of account-based marketing programs aimed at key client segments in the federal and energy markets.
  • Manage a growing team of demand generation and campaign optimization professionals.
  • Evaluate, select and manage external vendors that contribute to the demand generation programs.
  • Prioritize and achieve in an environment that requires fresh thinking and new ideas. Make recommendations for process and results improvements.

ICF is a global organization focused on advancing the coaching profession. It provides accreditation for coaching training programs, ensuring they meet high standards of quality, which generates revenue from fees paid by training providers. ICF also offers credentialing services for individual coaches, enhancing their legitimacy and earning potential, with coaches paying for these credentials. Additionally, ICF runs a membership program that creates a community of professional coaches, offering resources, networking, and professional development events for an annual fee. The organization engages in thought leadership to explore coaching's role in social progress and sustainability, positioning itself as a leader in the field. ICF's goal is to elevate the coaching profession and promote its benefits across various sectors, including corporate, educational, and non-profit organizations.

Company Stage

N/A

Total Funding

N/A

Headquarters

Lexington, Kentucky

Founded

1995

Simplify Jobs

Simplify's Take

What believers are saying

  • ICF's new DEIB coaching programs align with increasing organizational focus on DEIB.
  • ICF's expansion in Asia and Africa taps into rapidly growing coaching markets.
  • ICF's digital offerings can capitalize on the demand for virtual coaching platforms.

What critics are saying

  • Emerging competition from new accreditation bodies may dilute ICF's market share.
  • AI-driven coaching platforms could challenge traditional coaching models and demand.
  • Economic downturns in key markets may impact membership renewals and revenues.

What makes ICF unique

  • ICF sets the gold standard for coach-specific training and accreditation globally.
  • ICF's membership program fosters a global community of professional coaches.
  • ICF's thought leadership explores coaching's role in social progress and sustainability.

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