Brand Insights and Analytics Lead

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Job Description

About the role:

As a recognized expert within your business or function, you have comprehensive expertise in your discipline and broad knowledge across related areas. Join Takeda as a Brand Insights Lead where you will provide guidance in the most complex situations, lead teams or projects, and serve as a best practice/quality resource. As part of the Global Oncology Team, you will report to the Head of Insights for US Oncology.

How you will contribute:

• Responsible for providing insights and analytics thought partnership to support the development and execution of brand strategies, as well as executing field activities to drive brand awareness and sales.

• Conduct brand and salesforce analytics in partnership with Brand Leads and Advanced Analytics team for US OBU franchises, including all brands in respective therapeutic areas.

• Support and strengthen core analytics capabilities (targeting, segmentation, promotional analytics, market assessments, customer assessments, patient journey analytics etc.) to support brand strategy

• Collaborate with brand IBT Leads and cross functional partners to maintain a comprehensive understanding of brand health, risks and opportunities through an integrated analytics synthesis Conduct brand and Salesforce analytics in partnership with Brand Leads and Advanced Analytics team for US OBU franchises, including all brands in respective therapeutic areas.

Accountabilities:

• Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation

• Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams

• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, Brand performance analytics, seamlessly integrating insights across workstreams

• Partner with  market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness and competitive landscape

• Stay up-to-date with industry trends and best practices in brand insights and analytics, as well as field execution strategies

• Participate in the development and consolidation of KPI and business driving metrics in support of key brand review meetings

• Collaborate with advanced analytics to expand insights on patient / customer journeys and predictive alerts

• Develop and manage expectations, highlighting and resolving issues and ensuring regular communication of process enhancements

• Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team through various communication channels

Minimum Requirements/Qualifications:

• Bachelor's degree in business, marketing, or related field; advanced degree

• Minimum of 5 years of experience in brand insights, and field execution in the pharmaceutical industry

• Matrix partner management experience.

• Experience implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.

• Manage matrix teams, influencing outcomes in strategic and specific to marketing in specialty pharmaceuticals

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

#LI-Hybrid

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$153,600.00 - $241,340.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.