Senior Product Marketing Manager

Job Description:

We are seeking a Senior Manager, Product Marketing – Software to lead the go-to-market strategy, product messaging and positioning for our industry-leading solar software solutions. This role sits at the intersection of product, sales, and marketing, leading product and market growth strategies for the company’s software and digital application technologies.

The ideal candidate has deep experience in B2B SaaS or enterprise software marketing, preferably in energy, solar + storage, or industrial technology, with a proven ability to translate complex software technology into compelling value propositions. This role requires close coordination with product, sales and marketing, and sales enablement teams, as well as directly with customers for key insights. The role will also work closely with Nextracker’s Digital Transformation team to drive the adoption and engagement of emerging digital applications to enhance customer experience.

The Senior Manager, Product Marketing – Software will lead product marketing initiatives for Nextracker’s cutting-edge software solutions, including TrueCapture™, NX Navigator™, and other emerging digital applications to drive adoption and enhance customer experience.

Key Responsibilities

• Software Marketing Leadership: Develop multi-channel product marketing strategies, lead and coordinate launch activities, branding & positioning in concert with marketing.
• Value Proposition & Storytelling: Craft clear, differentiated, and compelling product messaging that translates complex technology into customer-centric benefits.
• Sales Enablement: Equip sales teams with tools, content, and training to drive new sales opportunities, including presentations, demos, case studies, and playbooks.

• Digital Analytics & Optimization: Utilize analytics to measure and optimize user adoption, engagement, and retention for digital applications and portals.

• Distribution Strategy: Enhance online channels and self-service adoption.
• User Adoption Growth: Develop strategies, tools, programs to increase customer engagement.
• Content Development: Drive product marketing collateral, working closely with marketing, sales and product management.
• Thought Leadership: Highlight Nextracker’s awareness of user needs and software leadership through white papers, blog posts, webinars, and customer success stories.
• Market Research & Analysis: Develop and apply product strategy, messaging and positioning with situational awareness.
• Collaboration: Work cross-functionally with product management, engineering, global sales and marketing teams to develop strategic product roadmaps and market strategy.

Qualifications & Experience

• 8+ years of experience in B2B product marketing, preferably in SaaS, solar, energy, or industrial technology.
• Proven go-to-market leadership, successfully launching and marketing creative enterprise software, customer portals, and digital applications.
• Strong storytelling skills with the ability to translate technical capabilities into compelling customer value propositions.
• Experience aligning and adapting campaigns with agile development cycles.
• Experience driving user adoption of digital applications, including onboarding strategies, engagement campaigns, and retention programs.
• Understanding of digital analytics and how to use data to optimize user adoption and engagement.
• Strong understanding of sales processes and customer journey mapping to ensure software solutions integrate seamlessly into customer workflows.
• Experience conducting market analysis and product messaging and positioning.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects and work effectively in a fast-paced, global environment.
• Passion for renewable energy and sustainability is a plus.
• Willing to travel.

Why Nextracker?

• Be part of a global technology leader in the evolving energy sector.
• Work with industry experts on cutting-edge renewable energy technology solutions.
• Make a tangible impact in the global transition to clean energy.
• Competitive salary, benefits, and career growth opportunities.

Nextracker offers a comprehensive benefits package. We provide health care coverage, dental and vision, 401(K) participation including company matching, company paid holidays with unlimited paid time off, generous discretionary company bonuses, life and disability protection and more. Employees in certain positions may be eligible for stock compensation. All plans are in accordance with relevant plan documents. For more information on Nextracker’s benefits please view our company website at www.nextracker.com.

Pay is based on market location and may vary based on factors including experience, skills, education and other job-related reasons. The annual salary range for this position is $185,000.00 k to 195,000.00.

At Nextracker, we are leading in the energy transition, providing the most comprehensive portfolio of intelligent solar tracker and software solutions for solar power plants, as well as strategic services to capture the full value of solar power plants for our customers. Our talented worldwide teams are transforming PV plant performance every day with smart technology, data monitoring and analysis services.

For us at Nextracker, sustainability is not just a word. It's a core part of our business, values and our operations. Our sustainability efforts are based on five cornerstones: People, Community, Environment, Innovation, and Integrity. We are creative, collaborative and passionate problem-solvers from diverse backgrounds, driven by our shared mission to provide smart solar and software solutions for our customers and to mitigate climate change for future generations.

Nextracker is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Culture is our Passion