The Field Marketing Manager is responsible for developing the regional marketing plan in conjuncture with sales and marketing leadership, as well as leading the execution of innovative events, campaigns, sponsorships, communications and advertising activity for this market.

Working closely with the Vice President Marketing, agency partners, and other Marketing Directors and their staff, the Manager will lead all marketing and community development efforts in assigned region to promote and position the organization for success. As the local advocate for Centivo’s unique value proposition, this candidate will form local relationships, attend local events, and understand local pain points. He/she will collaborate closely with other marketing colleagues across media relations, product and digital to ensure marketing tactics are tailored appropriately to support local business growth objectives. Ultimately, the Manager will be accountable for local KPIs and help track regional metrics and reporting.

This position will require a strategic mindset and a deep understanding of best practices in brand management, demand generation, direct marketing and online marketing strategies. The manager will assist the Sales teams by defining new lead sources, building relationships with community and industry leaders, conducting analysis on our customer profile and building tracking and reporting on important metrics. This  is a visible, self-directed position, with exposure to all levels of management.

You should have: 

• Bachelor’s degree or equivalent work experience required, Master’s degree in Marketing or Business Administration preferred
• 6+ years of marketing, strategic planning, or product management experience, specifically in health plan or TPA preferred
• Strong interpersonal and collaboration skills
• Proven organization, facilitation and conflict management skills
• Excellent oral, written and presentation skills
• Strategic thinking, with strong analytic and problem solving skills
• Ability to function effectively in a fast-paced environment

Salary:

Our range for this role is $94,500 - $110,500. To determine our range, we consider as many of the following data points as are available to us: external market salary survey data, internal data in terms of comparable roles and our budget for the position. Compensation is both an art and a science (as is negotiating a salary for a new job at a new company!), so what we have posted is our good faith estimate of what we expect to pay. We encourage candidates to apply for positions that are of interest and share their desired salary. We consider that as an additional data point, along with candidate skills and qualifications as part of our process.

Centivo Values:

• Empathy - We treat your problem as if it is our problem. Because it is. We are always glad to help because we care.
• Resourcefulness - If it needs to be done, we’ll figure it out and get it done, or make sure it gets done.
• Integrity - We do the right thing. Always. That includes placing people before profits.
• Possibility - We start with Yes.
• Reliability - We will always do what we say we will. You can count on us. Every single time.
• Teamwork & Collaboration – We treat each other with respect and listen, support and value each other’s opinions as we work toward our shared goals.