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Field Marketing Manager
Metro NYC
Posted on 11/24/2022
Union City, NJ, USA • New York, NY, USA
Experience Level
Desired Skills
Market Research
  • Bachelor's degree or equivalent work experience required, Master's degree in Marketing or Business Administration preferred
  • 6+ years of marketing, strategic planning, or product management experience, specifically in health plan or TPA preferred
  • Strong interpersonal and collaboration skills
  • Proven organization, facilitation and conflict management skills
  • Excellent oral, written and presentation skills
  • Strategic thinking, with strong analytic and problem solving skills
  • Ability to function effectively in a fast-paced environment
  • Planning and Execution of the region's marketing strategies including:
  • Develop comprehensive strategic marketing plan to promote and strengthen visibility and reputation of Centivo to all audiences across the Northeast
  • Work with corporate marketing to identify and build integrated marketing campaigns (leveraging digital and traditional communications) to drive awareness, understanding and conversion
  • Identify local sponsorships, speaking engagements and events and execute upon recommended engagement
  • Segment audience and develop targeted strategies to capitalize on local industries and market trends
  • Analyze competitive intelligence, market research and internal intelligence and translate into appropriate opportunities
  • Oversee local marketing P&L with responsibility for appropriate budget allocation and management
  • Build tracking and reporting on important metrics

201-500 employees

Self-funded employer health plan
Company Overview
Centivo’s mission is to bring affordable, high-quality healthcare to the millions of Americans who struggle to pay their healthcare bills. The company is building an alternative to traditional insurance carriers, by offering the technology, network, customer support, and population health management to fully administer health benefits for all or a portion of an employee population for self-funded employers.
  • Insurance: Medical, dental, vision, life & diability
  • 401k plan
  • Access to a health savings account
  • Commuting and dependent care FSA
  • Competitive salary, bonus, & equity
Company Core Values
  • Empathy
  • Resourcefulness
  • Integrity
  • Possibility
  • Reliability
  • Teamwork & Collaboration