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Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Muck Rack

Muck Rack

201-500 employees

PR management software for media relations

Data & Analytics
Consulting
Enterprise Software
Education

Compensation Overview

$97k - $120kAnnually

+ Quarterly Bonus

Senior, Expert

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 5+ years relevant experience in B2B SaaS, with 2+ years of product marketing experience
  • Experience with all product marketing pillars and ability to articulate areas of expertise and areas of opportunity to learn
  • Ability to develop great relationships across teams and successfully collaborate with Sales and Customer Success to create effective sales materials
  • Ability to write jargon-free copy and craft presentations for a specific audience
  • Ability to find connections in disparate insights and make suggestions for improving processes and materials
  • Pride in producing high quality deliverables
  • Being data-informed as an actual approach to prioritizing and setting goals
  • Passion for product marketing and seeking opportunities to hone craft
  • Willingness to work EST/CST
Responsibilities
  • Participate in all aspects of product marketing, including launching new features and understanding the competitive landscape and market trends
  • Develop a keen understanding of our buyer and customer journey for key segments and build out persona maps for major buyer roles
  • Craft effective sales tools that resonate with buyers and customers, and measure their impact
  • Partner with Marketing colleagues and with cross functional teams including Enablement, Sales, Customer Success, and Product Management
  • Own projects of increasing complexity and visibility, developing project plans, identifying and mitigating risks, working with stakeholders to move the project forward, and communicating progress

Muck Rack provides a platform for public relations (PR) professionals to connect with journalists and manage their media relations. Its main product is a Public Relations Management (PRM) software that allows users to find suitable journalists for their stories, track media coverage, and assess the effectiveness of their PR campaigns. The platform features a user-friendly interface and a comprehensive database of journalists, which helps clients streamline their media interactions and create reports to showcase their PR performance. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes access to various tools and educational resources, such as Muck Rack Academy, where users can take courses and earn certifications. The company's goal is to enhance the efficiency and effectiveness of PR efforts for its clients, making it easier for them to demonstrate the value of their work.

Company Stage

Series A

Total Funding

$180M

Headquarters

Miami, Florida

Founded

2009

Growth & Insights
Headcount

6 month growth

4%

1 year growth

13%

2 year growth

13%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships, such as with HERO and Ragan, expand Muck Rack's reach and influence in the PR industry.
  • The platform's user-friendly interface and comprehensive tools make it easier for clients to manage media relations and demonstrate PR value to stakeholders.
  • Muck Rack's continuous innovation, including educational resources and certifications, positions it as a leader in the PR software market.

What critics are saying

  • The competitive landscape in PR and media software is intense, requiring Muck Rack to continuously innovate to maintain its edge.
  • Reliance on a subscription-based model means that customer retention is crucial for sustained revenue growth.

What makes Muck Rack unique

  • Muck Rack's platform uniquely bridges the gap between PR professionals and journalists, offering a robust journalist database that simplifies media outreach.
  • The subscription-based model ensures a steady revenue stream, allowing continuous updates and improvements to the platform.
  • Muck Rack Academy provides educational resources and certifications, enhancing the skills of PR professionals and adding value beyond the software itself.

Benefits

Fully distributed

Geo-neutral compensation

Time off

Health, vision, & dental insurance

401k

Paid parental leave

Full WFH setup reimbursement

Learning & development