Senior CRM Content Strategist-Monopoly Go

What You Will Do

As a Senior CRM Content Strategist you take full ownership of the CRM content strategy and execution across Monopoly GO!’s lifecycle channels. This is a senior individual contributor role requiring a high level of autonomy, accountability, and executional excellence.

Content Strategy:

• Own and drive the end-to-end CRM content strategy across push notifications, email, and future channels, ensuring all messaging is player-centric, impactful, and aligned with campaign and business goals.
• Translate campaign and lifecycle high-level objectives into actionable content plans, including narrative hooks, tone, personalization, and testing approach.
• Work closely with CRM, Product Marketing, Creative, LiveOps, and Player Insights to turn strategy into compelling and engaging content across CRM channels.
• Craft and align messaging with player journeys, segmentation strategies and campaign objectives. Align with senior stakeholders to ensure our content direction supports business goals. 

Content Production:

• Write and deliver high-quality, on-brand copy for push, email, and supporting visuals, while setting standards for voice, clarity, and performance.
• Identify and address content production bottlenecks, driving improvements in tools, processes, and documentation to improve overall efficiency and output quality.
• Act as the content lead in creative collaboration, proactively partnering with stakeholders to align messaging and visual direction for CRM communications.

Measure Content Impact:

• Lead and maintain a clear framework to track content effectiveness. 
• Regularly report performance to the business in a clear and actionable way.
• Innovate and experiment with new content formats (copy variants, tone, narrative) analyse results, and refine approaches to maximize performance.
• Continuously document insights, evolve messaging guidelines, and build scalable content frameworks and playbooks for team-wide adoption.

Content Planning:

• Own and maintain a high-level annual content calendar that aligns with key activations, campaigns, and always-on content, ensuring visibility, alignment, and prioritization across the CRM vertical. 
• Ensure all plans are integrated and effectively deliver on the content guidelines.

What We're Looking For

• Native English speaker
• 5+ years of experience in content design, copywriting, UX writing, or a related discipline. Ideally within gaming, entertainment, or a culturally relevant global brand.
• Proven success in designing content for community engagement, in-game experiences, and multi-channel marketing campaigns.
• Expertise in planning and executing content across owned channels (email, push, in-app, etc.), from high-level strategy through day-to-day delivery.
• Strong storytelling skills and the ability to adapt narratives to different formats and audiences.
• Analytical mindset with the ability to leverage data for content optimization and to inform broader content strategies.
• Excellent communication, leadership, and project management skills.
• Strong stakeholder management, adept at navigating differing expectations and aligning teams toward shared goals.
• Proven ability to lead large-scale projects, balancing attention to detail with a strategic, big-picture perspective.
• Highly organized and adaptable, able to manage competing priorities and challenge conventional thinking.
• Thrives in fast-paced, dynamic environments, demonstrating agility and confidence.