The Manager, Growth & Go-To-Market (GTM) for the Asian Segment is responsible for leading the end-to-end GTM initiatives that drive revenue growth. This bilingual role (English and Mandarin) requires an experienced and data-driven professional who can balance strategic planning with hands-on execution, leveraging insights to deliver impactful results.

Reporting to the Director, Growth and GTM, this role requires close collaboration with GTM teams, including Sales, Customer Experience & Success, as well as other internal partners, including Product, Compliance, Legal and Risk, as well as third party agencies, and other resources to ensure on-time delivery of initiatives that meet revenue goals.

Key Responsibilities:

Growth and GTM Planning & Implementation

• Develop and execute Growth & GTM strategies with a strong focus on acquisition, retention, and expansion opportunities to deliver on revenue targets. 

• Oversee the end-to-end sales cycle to plan, build, execute & optimize Growth & GTM initiatives

• Analyze market trends, customer behaviors, and competitive insights to inform actionable plans aligned with business objectives.

• Map and refine the advisor/broker journey, identifying and optimizing key touchpoints to increase satisfaction and conversion rates. 

• Leverage insights specific to the HNW and UHNW markets to create tailored strategies that address their unique financial needs.

Influence and Collaboration

• Lead cross-functional teams to align on priorities, secure buy-in, and ensure seamless execution of initiatives.

• Facilitate productive discussions to address differing viewpoints, fostering collaboration while maintaining focus on strategic objectives.

• Act as a change agent, advocating for high standards and identifying areas for innovation, efficiency, and excellence.

Cultural and Language Adaptation

• Demonstrate a deep understanding of the cultural values, decision-making processes, and needs of the Asian segment, particularly communities with Mandarin/Simplified Chinese language needs.

• Evaluate and approve agency trans-creation and translation recommendations to ensure alignment with cultural nuances, and customer preferences.

• Adapt messaging to resonate with target audiences, maintaining consistency while ensuring cultural relevance.

Agency Engagement and Process Building

• Establish a scalable and efficient process for engaging agencies, including briefing, review, and delivery workflows.

• Ensure agencies deliver high-quality, culturally relevant, and strategically aligned outputs that meet business needs.

• Monitor agency performance, provide constructive feedback, and continuously optimize workflows for efficiency and effectiveness.

Performance Monitoring and Continuous Improvement

• Define and track KPIs for GTM and growth initiatives, such as acquisition, retention, and ROI metrics.

• Leverage data and insights to identify areas for optimization and improvement, ensuring initiatives remain impactful and efficient.

• Apply Agile methodologies to iterate on strategies and deliver timely, high-quality results.

Required Qualifications:

• 7+ years of experience in B2B GTM strategy, product marketing, or growth marketing, ideally within the financial services, FinTech or agency industries.

• Proficient in Mandarin and English, with strong writing, reading and editing skills in both languages. 

• Experience managing complex projects end-to-end, with proficiency in Agile methodologies (e.g.,: SAFe) to enhance execution efficiency with cross-functional teams. 

• Proficiency in CRM (e.g., Salesforce) tools; experience managing high-touch customer/advisor engagement and agency relationships. 

• Strong understanding of lending products and the HNW/UHNW markets.

• Strong data-driven and growth mindset, with experience in leveraging analytics to inform strategy, and understand customer behavior.

• Bachelor’s degree in Business, Marketing or a related field.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Toronto, OntarioHybrid

Salary range is expected to be between

$84,375.00 CAD - $151,875.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.