Salary Range: 70000 to 95000 (Currency: USD) (Pay period: per-year-salary)

About the Role

Zeno Group is seeking a culturally obsessed, strategically sharp, and future-minded Senior Social Strategist to join our NYC-based team. This isn't a role for someone who merely knows the platform - we're looking for someone who lives them. You're chronically online, a decoder of digital behaviors, and your group chat probably hears about TikTok trends before they trend.

At Zeno, you'll guide brands through the dynamic social landscape, identifying opportunities across emerging platforms and communities to drive cultural relevance and business impact. You'll think beyond best practices and see the platform shift before it hits. Whether it's Threads, Discord, TikTok, or whatever's next, you're already there.

What You'll Do:

Lead the development of socially-charged strategies for campaigns, brand narratives, and activations grounded in audience behavior, platform nuance, and cultural insight.
Translate bubbling social trends and signals into actionable recommendations, POVs, and trend forecasts for internal and client teams.
Create multi-output content briefs, social playbooks, and channel strategies that inspire scroll-stopping content.
Own social audits and competitive landscape analyses to guide positioning, tone, and opportunity.
Guide creative teams with socially intelligent briefs and insight that spark breakthrough ideas.
Act as a senior strategic partner to both clients and internal teams, confidently presenting recommendations and thought leadership.
Collaborate cross-functionally with creative, account, program management, and analytics and to shape and tailor creative executions and content development based on platform knowledge and audience understanding
Mentor and develop junior team members; provide coaching, feedback, and strategic clarity.
Stay dangerously plugged into platforms like TikTok, Instagram, X, YouTube, LinkedIn, Facebook, Reddit, Discord, and future players — you’re the one who screenshots trends before they peak.

Who You Are:

6+ years of experience in strategy or planning at a social, digital, or traditional agency, with clear demonstration of social expertise.
A natural trendspotter and cultural translator who understands digital subcultures and how they influence the mainstream.
Equally strategic and creative — you can toggle between audience insights and killer content ideas.
Deep knowledge of current and emerging platforms, behaviors, and formats — from niche meme accounts to macro trend waves.
Adept at translating complex data and social listening into simple, compelling storytelling and strategic action.
You’ve developed social campaigns, created frameworks, and worked with influencer/talent partners.
A confident, clear communicator who can hold a room and drive alignment with clients and creatives alike.

ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

ABOUT OUR BENEFITS

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.

Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.

ABOUT US

ABOUT OUR BENEFITS

Senior Social Strategist

Zeno Group

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