Full-Time

Director – Marketing

Posted on 12/3/2024

Yext

Yext

1,001-5,000 employees

AI-powered search solutions for businesses

Enterprise Software
AI & Machine Learning

Senior, Expert

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation

You match the following Yext's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 12+ years of experience in B2B marketing, field marketing, or business development
  • At least 5 years in a leadership role in EMEA markets, ideally within the SaaS or technology industry
  • Strong expertise in field marketing, demand generation, account-based marketing, and partner marketing
  • A data-driven approach to decision-making
  • Excellent communication skills, with fluency in spoken and written English required, and proficiency in French or German is a plus
  • Willingness to travel across EMEA as needed to engage with teams, partners, and key accounts
Responsibilities
  • Hire, develop, and lead a high-performing team of Field Marketers in key EMEA markets
  • Develop and implement a regional and local marketing strategy that aligns with Yext’s global positioning and meets specific market needs
  • Drive pipeline growth, improve retention, and enhance customer engagement through targeted campaigns and events
  • Plan and oversee Yext-led and third-party events, ensuring they build awareness and advance opportunities through the sales funnel
  • Manage and coach the EMEA BDR team to meet KPIs, including outreach, meetings booked, and qualified lead generation
  • Ensure the quality and conversion of leads to support revenue objectives
  • Recruit, train, and develop a high-performing BDR team, implementing prospecting strategies aligned with sales goals
  • Monitor and optimize BDR performance, providing actionable feedback to improve
  • Collaborate with Sales to align Marketing and BDR initiatives with revenue goals, ensuring shared goals and accountability
  • Partner with Marketing Operations to streamline processes and address EMEA-specific needs
  • Act as the primary EMEA Marketing liaison, ensuring alignment with global leadership and contributing to strategic planning
  • Drive stakeholder alignment by involving key contributors early in planning and ensuring efficient resource allocation
  • Gather and use market and customer insights to refine go-to-market strategies
  • Deliver timely and accurate reporting to stakeholders and leadership on performance, goal attainment, and return on investment
Desired Qualifications
  • Demonstrated experience building and leading high-performing teams
  • Proven ability to align cross-functional stakeholders and prioritize investments effectively
  • Strong expertise in translating global strategies into tailored regional programs
  • Results-driven mindset with a focus on pipeline generation, retention, and customer engagement

Yext provides AI-powered search solutions through its Yext Answers Platform, which allows businesses to give direct answers to user queries instead of just links. This platform uses natural language processing to understand the context of search queries, ensuring users receive accurate and relevant information. Yext serves a wide range of clients, from large enterprises to small businesses, and focuses on improving search experiences in areas like marketing, customer support, and e-commerce. The company operates on a subscription model, where clients pay for access to the platform and its features, which are supported by a centralized Knowledge Graph that maintains consistent information across digital platforms. Yext also offers a training and community engagement platform called Hitchhikers, where users can enhance their skills and connect with others. The goal of Yext is to enhance search capabilities for businesses, leading to better user experiences and high customer satisfaction.

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$115M

Headquarters

New York City, New York

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization in search results enhances user engagement, aligning with Yext's focus.
  • The rise of voice search highlights the need for Yext's advanced NLP capabilities.
  • The demand for centralized digital information management supports Yext's Knowledge Graph approach.

What critics are saying

  • Yext's acquisition of Hearsay Systems could strain financial resources if synergies aren't realized.
  • Potential sale amid takeover interest may disrupt operations and client relationships.
  • Rapid AI and NLP evolution requires continuous R&D investment, posing financial risks.

What makes Yext unique

  • Yext's AI-powered search solutions provide direct answers, enhancing user experience.
  • The Yext Answers Platform uses NLP to understand search query context and meaning.
  • Yext's Knowledge Graph ensures consistent and accurate information across digital touchpoints.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Comprehensive Benefits Program - One of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a robust and comprehensive benefits program, which includes top-quality health insurance (medical, dental, vision), paid parental leave, a 401(k) with match or retirement pension plan, equity, commuter benefits, and more.

Invested in Your Wellbeing - In addition to our top-tier benefits, we also have a holistic wellness program that includes physical and mental health services. A few employee-favorite perks are our company-wide subscription to the meditation, sleep, and relaxation app Calm, as well as our corporate ClassPass membership.

Stay Informed - Our leadership team is committed to company-wide transparency, ranging from email blasts, biannual goal-setting days, and a weekly all-hands video meeting called Manifesto. Manifesto is a time for leadership to share company updates, showcase new products, highlight new deals, and provide kudos to well-deserved employees.

Collaborative Workspaces - Yext has amazing workspaces in many of the greatest cities in the world — from our magnificent new HQ in New York City to those in Chicago, Greater Washington DC, London, Miami, Munich, Paris, Tokyo, San Francisco, and more. Most job families within Yext allow employees to work from any office so they can experience the face-to-face collaboration, spontaneous interaction, and mutual learning that have become such hallmarks of our culture across the globe.

Life-Work Balance - We work hard and play even harder, but we also recognize that our employees wear multiple hats as parents, mentors, caretakers, volunteers, and more. That’s why we offer flexible and generous vacation, paid company and bank holidays, and sick days for when you’re feeling under the weather — all in an effort to give our employees more time to do the things they love with the ones they love and support a better life-work balance.

Upward Mobility - One of the perks of being a relatively new publicly traded company is that there is no shortage of opportunity. This means our employees are presented with countless chances to move internally. Internal mobility is at the forefront of Yext’s hiring, as are learning and development, alongside our mentorship program and monthly lunch and learns sponsored by our ERGs.

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-5%

2 year growth

-2%
MarTech 360
Sep 11th, 2024
Yext Reveals Yext Social: Revolutionizing Local Social Media Engagement with AI

Yext has introduced Yext Social, a cutting-edge AI-powered tool designed to help brands with multiple locations streamline their social media presence on a global scale, all from one platform.

Investing.com
Jul 2nd, 2024
Yext appoints Mark Davis to board of directors

Yext appoints Mark Davis to board of directors.

Business Wire
Jun 11th, 2024
Yext to acquire Hearsay Systems

Yext, Inc. (NYSE: YEXT), the leading digital presence platform for multi-location brands, today announced that it has entered into a definitive agreem

Benzinga
Jun 10th, 2024
Yext Stock Falls On Q1 Results, Acquisition Of Hearsay Systems: The Details

Yext also announced it has entered into a definitive agreement to acquire Hearsay Systems for $125M and up to an additional $95M.

Tech Times
Jun 7th, 2024
Search Listings Software Firm Yext Eyes Potential Sale Amid Takeover Interest

In recent developments, Yext has launched a new Customer Success Program and introduced innovative updates to its product suite, improving efficiency and adapting to market conditions.

MarTech Cube
May 10th, 2024
Consistent Digital Presence Boosts Brand Discoverability: Yext

Yext, Inc. (NYSE: YEXT), the leading digital presence platform for multi-location brands, today released its Power of a Digital Presence Report, showing that brands who harness the power of an extended publisher network see 186% more clicks on Google.

Business Wire
Mar 19th, 2024
Yext Launches New Customer Success Program

Yext launches new Customer Success program.

Yahoo Finance
Mar 6th, 2024
Yext Announces Fourth Quarter and Full Year Fiscal 2024 Results

Visit Yext's Investor Relations website to view the fourth quarter and full fiscal year 2024 Shareholder Letter.

Travel Daily News
Feb 22nd, 2024
HotelPORT partners with Yext to streamline content verification services for the hospitality industry

HotelPORT partners with Yext to streamline content verification services for the hospitality industry.

MarTech Cube
Jan 24th, 2024
Yext recognized by Built In as a 2024 Best Place To Work

Yext, Inc. (NYSE: YEXT), the leading digital presence platform for multi-location brands, announced today that it was honored with eight of Built In's 2024 Best Places To Work awards:

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