Search Media Planner
Updated on 5/4/2023
United States
Experience Level
  • 2+ years of paid search experience, including YouTube
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Strong analytics skills; the ability to tie campaign strategies to campaign outcomes to business objectives
  • Proven communication skills, particularly in a client facing manner
  • Detail oriented and organized
  • Proficiency in Excel and PPT
  • Adaptability and flexibility
  • Strategic thinking and proactive client service skills
  • Leveraging an understanding of how all digital channels work together and the role paid search will contribute to craft strong media planning recommendations tied to overarching media strategy
  • Gathering research and recommendations from paid search buyers, partners, research resources, past campaign data, and industry best practices to guide campaign development
  • Delivering paid search media recommendations for integrated media plans based on clear rationale
  • Collaborating with Basis' Analytics and Integrated Client Solutions teams to ensure paid search strategies are aligned with business and media plan objectives
  • Cultivating strong internal and client relationships and operating with a solutions-oriented approach and a high degree of client servicing
  • Contributing to high levels of campaign performance, client satisfaction, and retention while working alongside the Integrated Client Solutions team
  • Participating in and sometimes organizing client status meetings, as well as contributing to write ups for internal teams (providing status on all live campaigns), as needed
  • Supporting Account Leads (Sales) and Integrated Media Planners in responding to client requests and special projects as necessary
  • Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
Desired Qualifications
  • Experience with holistic media planning
  • Hands on paid social and YouTube buying experience
  • Google AdWords certified
  • Experience using Search Ads 360
  • Understanding of measurement tools and first party data integration
  • Experience working in an agency setting
Basis Technologies
Cloud-based workflow automation
Company Overview
Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.