Full-Time

Content Strategist

Brand

Confirmed live in the last 24 hours

Shakepay

Shakepay

51-200 employees

Digital currency platform for buying, selling cryptocurrencies

Crypto & Web3

Junior, Mid

Montreal, QC, Canada + 2 more

More locations: Toronto, ON, Canada | Canada

Work from anywhere in Canada, with optional access to our office spaces in Montreal and Toronto.

Category
Content Strategy
Content & Writing
Required Skills
Social Media
Requirements
  • Exceptional command of the English language
  • A portfolio showcasing your relevant work, with a specific focus on marketing content including email, advertising, and social media samples.
  • Exceptional ability to handle feedback and edits adeptly, collaborating with stakeholders across the company, including peers, subject matter experts, and the Legal team.
  • Proven expertise in translating complex concepts into clear and accessible language for our audience.
  • Previous experience working under tight deadlines to deliver timely and up-to-date content.
  • Genuine enthusiasm for financial innovation and a strong alignment with Shakepay's mission.
  • Bonus points: Experience with cryptocurrency or fintech content.
  • Bonus points: Bilingual in French and English.
Responsibilities
  • Craft strategic content: Develop and execute content strategies for diverse marketing channels, including email campaigns, website pages, blog content, social media, and others, while ensuring Shakepay’s brand personality shines through.
  • Collaborate cross-functionally: Partner with design, marketing, and product teams to generate innovative ideas and produce content that supports product launches, company updates, and on-going campaigns.
  • Drive brand messaging: Evolve and reinforce Shakepay’s unique voice across communications platforms, creating narratives that align with our brand’s missions and values.
  • Enhance customer experience: Create engaging and educational content that helps our customers understand Bitcoin, stay informed about product updates, and feel connected to our community.
  • Utilize research and insights: Reinforce your narratives with thorough research, data, and a healthy dose of experimentation to ensure effectiveness.
  • Innovate and experiment: Stay ahead of industry trends and experiment with new content formats and idea to keep our communications fresh and impactful.

Shakepay is a digital currency platform based in Canada that enables users to buy, sell, and manage Bitcoin and Ethereum quickly. The platform features a mobile app and web interface designed for easy cryptocurrency transactions, catering to both beginners and experienced users. Shakepay generates revenue through transaction fees and spreads on buy/sell orders. A standout feature is the 'Shakepay Card,' a prepaid Visa card that allows users to spend their cryptocurrency instantly, converting it to Canadian dollars at the time of purchase. The company prioritizes security and gives users control over their digital assets, ensuring that all transactions are final and irreversible. Shakepay exclusively serves Canadian residents and complies with local regulations.

Company Stage

Series A

Total Funding

$36M

Headquarters

Montreal, Canada

Founded

2015

Growth & Insights
Headcount

6 month growth

12%

1 year growth

32%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $44 million Series A funding round provides significant capital for expanding product offerings and scaling operations.
  • Innovative features like 'shakepaid' and bitcoin cashback can attract a loyal customer base seeking more value from their financial services.
  • Partnerships with established entities like Marqeta enhance Shakepay's credibility and operational capabilities.

What critics are saying

  • The volatile nature of cryptocurrency markets could impact customer trust and the stability of Shakepay's financial products.
  • Competition from both traditional banks and emerging fintech companies could pressure Shakepay to continuously innovate and maintain its unique offerings.

What makes Shakepay unique

  • Shakepay's focus on eliminating fees for basic financial services sets it apart from traditional banks and fintech competitors.
  • The integration of bitcoin cashback and 'shakepaid' rewards offers unique value propositions that are not commonly found in other financial platforms.
  • Shakepay's seamless combination of traditional financial services with cryptocurrency options appeals to a tech-savvy, younger demographic.

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