Director – Ad Operations @ Manulife Financial

Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

The opportunity:

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious marketing leader to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

What motivates you?

You obsess about customers, listen, engage, and act for their benefit

You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes

You thrive in teams, and enjoy getting things done together

You take ownership and build solutions, focusing on what matters

You do what is right, work with integrity and speak up

You share your humanity, helping us build a diverse and inclusive work environment for everyone

We are looking for someone with:

7+ years of experience within a digital marketing environment, specifically in-platform buying experience across all digital media channels.

At least 5 years of management experience, proven experience mentoring and managing a team, preferably in a multi-cultural environment.

Agency and financial services experience preferred.

Hands-on experience with web analytics platforms (e.g., Google/Adobe Analytics) and media buying platforms (e.g., Google Marketing Platform, Facebook, LinkedIn), including tags and pixels.

Ability to work across a multitude of campaign types and regions, including experience working with offshore teams.
Experience managing partner relationships (tech/inventory/data).

Google and Meta certifications preferred.

Exposure to third-party measurements and ad verification vendors such as Moat, IAS, or DoubleVerify is a plus.
Strong analytical skills with experience in data analysis and reporting.
Possess strong and up-to-date knowledge of the digital media landscape, including tech, inventory & data players, and best practices.
Technical understanding of marketing technologies and marketing automation principles.
Strong experience setting up processes and best practices.
Business-level English, both written and spoken.

On the job you will:

This role is responsible for ad operations across our businesses in North America, under the guidance of the AVP, Global Head of Demand Generation & Marketing Measurement.

Lead the advertising operations team to deploy sophisticated ad campaigns, programs, tools, and platforms best suited for the business.

Provide guidance and support on best practices in-platform setups and regularly review platforms to ensure ongoing implementation and optimization.

Regularly analyze data, prepare recommendations, and perform periodic optimizations to ensure advertising campaign success.

Identify, establish, and implement best practices for campaign set-up, optimization, measurement, and reporting.

Develop and manage an end-to-end platform vision and multi-year roadmap in partnership with the business, integrating and standardizing existing marketing technology stacks.

Facilitate regular communication with leadership on platform vision and progress, and champion platform adoption to ensure all staff incorporate the martech stack into all marketing activities.

Manage and support integrations with Google Analytics 4 (GA4) for conversion-based optimizations and support the implementation of new ad-tech solutions.

Serve as the main point of contact within the department for the rest of the business teams.

Develop and maintain relationships with third-party advertising and marketing technology vendors and service providers.

Support the team with ongoing training related to in-platform activity and keeping the team up to date on the latest trends and product changes.

Oversee vendor management and own relationships with third-party DSPs.

Troubleshoot ad-serving technical issues, delivery investigations, and third-party media issues.

Our commitment to you:

Our mission; to be a part of making Decisions Easier and Lives Better
A leadership team dedicated to your growth and success 
A bold ambition and set of goals to be a leader in driving transformation in our industry 
Our best. Every day.

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Primary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$105,750.00 CAD - $190,350.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

Director – Ad Operations

Manulife Financial

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