Adult Education Marketing Strategist

Job Description

As a valued colleague on the Enterprise Marketing Strategy team, you will lead end-to-end product management of our consumer education program: from developing research and learning agenda and defining the curriculum roadmap, to developing content and working with the broader team on a go-to-market approach that reaches a diverse audience of renters, homebuyers and homeowners.

This role will have the opportunity to drive content strategy and execution which will inform the end-to-end learner experience for consumer education to support business outcomes. If you have a background in content strategy (preferably in the adult learning space), thrive in using data to develop strategies from scratch while also being able to successfully execute on a project, we would love to hear from you.

This role requires strong cross-functional interaction and collaboration. The ideal candidate will coordinate with internal subject matter experts, Legal and Compliance stakeholders, internal and external creative agency partners and channel owners to make informed decisions regarding curriculum/content strategy development and execution.

We have one opening for this position and it can be worked on a Hybrid basis from one of our office locations.

THE IMPACT YOU WILL MAKE
The Adult Education Marketing Strategist role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Product Strategy Development, Execution and Management: Develop content strategy for our consumer education program and management of day-to-day operations that support successful execution and marketing.
• Audience expertise: Understand nuances in knowledge gaps for renters, homebuyers and homeowners. Is well-informed on cultural trends and current events that could shape content that is authentic and inclusive.
• Business insight: Drive the research learning agenda to inform strategy, consistent reporting on product success, insights, and leading practices using metrics and KPIs to inform future tactics.
• Communication and Storytelling: Clearly present information to both internal and external audiences verbally or in writing in a way that is engaging and easy to understand. Includes presentations, copywriting, planning and distributing communication, etc.  
• Cross-functional Collaboration: Work closely with business leaders, strategic marketers, global brand stakeholders to determine internal and external "go-to-market" strategy.
• Content Marketing: Help build a library of multi-channel content to support the broad continuum of education to a diverse consumer base including website content, articles, case studies, infographics, videos, white papers, social posts and more.

Qualifications

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 4 years related consumer marketing strategy experience partnering with business units and marketing colleagues to build multicultural marketing strategies that support our brand, integrate with other product offerings, align with business priorities, and provide a positive customer experience. 
• Problem solving and analytical skills: Able to handle difficult or unexpected situations in the workplace as well as complex business challenges. Leverages research and data to assess product performance, prioritize areas for continuous improvement and uncovers new ways to meet consumer needs.
• Strong leadership and collaboration: Proven track record in identifying business opportunities, creating an approach to pursue these opportunities and gaining the necessary buy-in from leadership/stakeholders. Skilled in working with cross-functional teams respectfully and cooperatively, rallying them behind a common goal. Effectively manages stakeholders, vendors/agency partners and builds strong relationships.

Desired Experiences

• Bachelor’s degree or equivalent
• 7+ years of related experience.
• Financial services or mortgage industry experience is strongly preferred.
• Experience in Adult Learning/Education is strongly preferred: Experience driving strategy and marketing programs to support and grow an adult learning platform or offering, solid creative judgment and familiarity developing materials across all forms of media for diverse audiences.
• Entrepreneurial spirit: Passionate about building something from the ground up; driven by discovering new opportunities and finding creative solutions to bring innovative concepts and ideas to market.  
• Adaptable and comfortable with ambiguity: Enjoys projects that evaluate new ideas in an experimental environment, and the challenge of solving complex problems. Able to navigate new territories, lead and motivate others through uncertainty, and respond to changing priorities. Flexible and able to pivot with evolving business needs.
• Experience creating and managing timelines and deliverables for a cross-functional team.