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Senior Director, Verbal Identity
Posted on 6/16/2022
New York, NY, USA
Experience Level
Desired Skills
  • Backgrounds of interest include any verbal-focused or writing-intensive field (e.g. Linguistics, Creative Writing, Foreign Language, Philosophy, etc)
  • Strong track record in branding, advertising, or related field either client or agency-side
  • Experience giving direction by writing a creative brief and taking direction from creative briefs
  • Proficiency in Microsoft Office emphasis on PowerPoint and/or Keynote
  • Proficiency in more clever presentation tools that don't rely on PowerPoint
  • Naming experience required
  • Ability to work collaboratively to synthesize insights and develop new ideas
  • Ability to consistently deliver quality creative work under pressure
  • Tap creative/strategic writing skills to build brands
  • Collaborate to create positioning, names, voice, messaging and content strategy, and content through services and experiences
  • Work effectively with cross-disciplinary teams
  • Contribute significantly to advancing verbal identity practices by continuously improving our quality and methodologies, and developing intellectual property
  • Lead Interbrand's verbal work on medium and large accounts with multiple projects by:
  • O Understanding your clients' businesses and cultures, and using that understanding to deliver work that will be effective
  • O Presenting that work to clients and internal teams, including senior executives, with energy and credibility
  • O Managing, teaching, and guiding junior staff
  • O Managing revenue, costs, and resourcing
  • O Working effectively with senior account leads
  • Develop new business through pitching, advising, and scope writing
  • Contribute significantly to the management and development of the Verbal Identity team and direct reports
Desired Qualifications
  • Knowledge of foreign languages and trademarks is a plus

1,001-5,000 employees

Global brand consultancy
Company Overview
In collaboration with the world’s leading brands, Interbrand's global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, they help their clients strengthen their brands on an ongoing basis – their approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.