Product & Channel Marketing Co-op
Posted on 9/7/2023
INACTIVE
Hybrid teams & remote work solutions
Company Overview
Owl Labs' mission is to increase productivity and improve collaboration across an increasingly distributed workforce.
AI & Machine Learning
Hardware
Company Stage
Series C
Total Funding
$72.3M
Founded
2014
Headquarters
Boston, Massachusetts
Growth & Insights
Headcount
6 month growth
↓ -10%1 year growth
↓ -6%2 year growth
↓ -9%Locations
Cambridge, MA, USA
Experience Level
Intern
Desired Skills
Marketing
Sales
CategoriesNew
Growth & Marketing
Requirements
- You will work in an exciting cross-functional role where no two days are the same. You'll be able to hone skills in content creation, product messaging and positioning, copywriting, product research, project management, and sales and marketing strategy, among many others
- You will have a chance to join a fast-growing company during its climb. You'll work closely with cross-functional company leadership to learn the ins and outs of how Owl Labs develops, launches, markets, and sells new and existing products across our global sales channels
- Email marketing: Email copy and content creation; email list segmentation; email performance analysis; automated email and workflow creation
- Sales enablement: Creating sales collateral; developing and running sales trainings; working with external partner sales teams
- Content marketing: Blog, newsletter, ebook, infographic, and/or social media content creation
- Product marketing: Product positioning and messaging; competitive and customer research; cross-functional go-to-market collaboration
Responsibilities
- Execute channel marketing activations, such as advertising copy, presentations, and email newsletters, and consult on strategy in partnership with Sales and Marketing leadership
- Research and publish updates to competitive intelligence across our suite of products
- Partner with Design and Sales to create, update, publish, and distribute sales enablement collateral, such as one-sheets, battle cards, training resources, and pitch decks
- Partner with Demand Generation and Content Marketing to develop strategies and craft content for email marketing newsletters and campaigns
- Collaborate with the cross-functional go-to-market leadership team to plan, prepare, and execute strategies to launch new products and features
- Collaborate with Product to craft and hone messaging and positioning for existing and new products and features