Full-Time
Global Brand Marketing Manager
Wattpad
1,001-5,000 employees
Global platform connecting readers and writers
Compensation Overview
$90k - $130k/yr
El Segundo, CA, USA
In Person
On-site in El Segundo, California.
 Growth & Marketing (1) |
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- 5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries.
- Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns.
- Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends.
- Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
- Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
- Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
- Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
- Excellent communication, presentation, and storytelling skills.
- Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.
- As a member of the Global Brand Task Force, help build WEBTOON's brand foundation in the U.S. and globally, and develop short, mid, and long-term strategies to drive brand growth.
- Shape WEBTOON's brand marketing vision, positioning, and core messaging.
- Partner cross-functionally with teams across the company worldwide to ensure the brand is executed consistently across all channels, and keep brand initiatives aligned with measurable user growth goals.
- Own execution of always-on and major brand campaigns and 360-degree, multi-channel activations end to end—from planning through execution - including digital advertising, OOH, experiential, strategic partnerships, and influencer/celebrity partnerships.
- Manage campaign budgets, timelines, and agency/vendor relationships, working in close partnership with the Creative team.
- Partner with Creative teams to develop compelling campaign concepts, messaging, and creative assets that consistently reinforce the WEBTOON brand.
- Develop measurement frameworks to evaluate campaign effectiveness and to optimize future initiatives based on the results.
- Track and report campaign and brand performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
- Develop scalable marketing frameworks and campaign playbooks that improve execution efficiency and collaboration across the Task Force and broader team.
- Experience marketing to fandom-driven audiences with a strong understanding of community building and audience engagement.
- Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities is strongly preferred.
- Bilingual proficiency in English and Korean is strongly preferred.
Wattpad connects a global community of 90 million readers and writers on a social storytelling platform. Users create, share, and discover stories, building a network around serialized and diverse narratives. The platform monetizes through ads, premium subscriptions, and content monetization, including partnerships with entertainment companies to adapt popular stories into books, movies, and TV series via Wattpad Studios. Wattpad Books publishes popular platform stories as physical books worldwide. Unlike many platforms, Wattpad combines user-generated storytelling with media adaptation and traditional publishing, creating multiple revenue streams while expanding audience reach. Its goal is to give diverse voices a path from digital storytelling to broader audiences through publishing and adaptation.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$117.8M
Headquarters
Toronto, Canada
Founded
2006
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See people who can refer or advise you
Simplify's Take
What believers are saying
- April 2026 product updates revived Social Feed and refreshed Story Details, lifting engagement.
- Wattpad and ProWritingAid launched a $50,000 Novel Beginnings contest in 2026.
- 2026 adaptation momentum includes Chasing Red, Stagtown, and award-nominated Boot Camp.
What critics are saying
- January 2026 layoffs cut about 20 staff, exposing persistent cost pressure and churn.
- WEBTOON eliminated COO and CTO roles in April 2026, signaling tighter control over Wattpad.
- If discovery changes fail, creators leave for TikTok, Webnovel, and AO3 within months.
What makes Wattpad unique
- Wattpad pairs a massive creator community with WEBTOON Studios adaptation and publishing.
- Its Social Feed relaunch and new genre system deepen discovery across Search and Browse.
- Premium, Coins, and ad-supported free access create multiple monetization paths globally.
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Benefits
Competitive salary
Full health benefits
Career development & mentorship opportunities
RRSP matching
Generous parental leave
Flexible hours
Growth & Insights and Company News
6 month growth
↑ 17%1 year growth
↑ 17%2 year growth
↑ 17%WEBTOON Entertainment announces Global Leadership restructuring and Key executive changes to accelerate growth. Posted on April 14, 2026 at 3:53 pm (GMT+8) WEBTOON Entertainment announces major leadership changes to accelerate global growth strategy. Key Highlights: * Executive Leadership Reshuffle: WEBTOON Entertainment Inc. announced a significant change to its executive team, including the resignation of its Chief Technology Officer and a new appointment for its Chief Financial Officer. * Streamlined Global Operating Structure: The company is transitioning from a regional to an integrated global leadership structure, a move aimed at accelerating its global growth strategy. * CTO Resignation: Chankyu Park, Chief Technology Officer, resigned effective April 10, 2026. Mr. Park's departure was not due to any disagreement with the company or its board. He will remain with WEBTOON through May 2026 to facilitate a smooth transition and then move into an advisor role. * CFO Role Change and New Appointment: David J. Lee's title changed from Chief Financial Officer and Chief Operating Officer to Chief Financial Officer. He will continue as CFO and board member. Additionally, effective April 1, 2026, Mr. Lee was appointed President of Wattpad Corp., WEBTOON's wholly-owned Canadian subsidiary. No material changes were made to his compensation. * Global Leadership Team Realignment: The new global leadership team will include President Yongsoo Kim, Yeon Jeong (Chief Growth Officer), David J. Lee (CFO and President of Wattpad), and Teo (head of AI and technical organization). * Press Release Disclosure: WEBTOON issued a public press release detailing these changes, emphasizing their commitment to transformation and global expansion. Details Investors Should Know: * Potential Impact on Share Price: Leadership changes, especially at the CTO level and the reorganization of the global operating structure, could signal to the market that WEBTOON is positioning itself for accelerated international growth and innovation, including a stronger focus on AI and ad-supported content models. Such structural changes often precede major strategic initiatives and may affect investor sentiment and share value. * No Disagreement or Negative Reason for CTO Departure: The CTO's resignation was amicable, with no underlying disputes or negative issues, reducing potential risk concerns for shareholders. * Wattpad Platform Transformation: The appointment of David J. Lee as President of Wattpad aligns with the platform's ongoing transformation, with a deeper focus on ad-supported free content and expanded global access. This could impact revenue models and user growth. * Experienced Leadership: The new executives bring experience from major companies like McKinsey, Google, Samsung, Harvard Business School, ZYNGA, Impossible Foods, and Best Buy. This may reassure investors about the company's ability to execute its strategy. * Emerging Growth Company Status: WEBTOON is not classified as an "emerging growth company" under SEC rules, which means it is subject to more rigorous reporting and compliance requirements. This is relevant for institutional investors. * Securities Information: WEBTOON's common stock (trading symbol: WBTN) is listed on the Nasdaq Global Select Market. No changes to the capital structure or trading status were announced. Potential Price-Sensitive Information: * The executive changes and new global leadership structure are important and could be interpreted as a signal of future strategic moves or expansion, which may affect the share price. * The amicable CTO resignation reduces risk of operational disruption. * The appointment of a new President for Wattpad and focus on ad-supported content could impact future revenue streams. Company Description: WEBTOON Entertainment is a leading global entertainment company, home to some of the world's largest storytelling platforms. As the pioneer of the mobile webcomic format, WEBTOON has transformed comics and visual storytelling, operating platforms such as WEBTOON, Wattpad, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan. Contact Information: * Press Contact: Kiel Hume ([email protected]) * Investor Relations: Soohwan Kim, CFA ([email protected]) Disclaimer: This article is for informational purposes only and does not constitute investment advice. Investors should conduct their own research or seek professional advice before making any investment decisions. The author is not responsible for any losses or damages resulting from actions taken based on the information provided above. All information is based on official filings and press releases at the time of publication.
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