Vice President of Growth Marketing

About The Role: 

Are you a bold, strategic leader ready to define a new category in healthcare benefits? 

Paytient is seeking a VP of Growth Marketing to build and fuel our B2B growth engine, playing a pivotal role in making healthcare more accessible and affordable for everyone.

You’ll oversee a high-performing, multidisciplinary team responsible for driving awareness, education, and pipeline across our employer, health system, and health plan audiences. This role spans full-funnel responsibility, from crafting value propositions and go-to-market strategy to generating demand through content, paid media, events, and partner programs.

Reporting  to the Chief Marketing Officer, you’ll collaborate closely with Sales, Partnerships, and Product teams. You’ll be a key leader in positioning Paytient as a category-defining brand, and a “no-brainer” solution for the most forward-thinking benefits buyers and partners in America.

What You’ll Do: 

Build the Engine: Product Marketing, Packaging, Positioning & Pricing

• Lead and scale our product marketing efforts, with responsibility for positioning, packaging, pricing strategy, and sales enablement.
• Translate complex capabilities into compelling, segment-specific narratives that accelerate sales and deepen buyer understanding.
• Enable Sales and Partnerships teams with world-class materials, training, and competitive insights.
• Evolve pricing and go-to-market strategy to support new monetization models, such as outcomes-based pricing or bundled partner solutions.

Fuel the Engine: Demand Generation & Market Education

• Own strategy and execution for full-funnel B2B demand generation—including paid media, content marketing, events, email, and lifecycle/ABM, supporting both direct-to-employer and complex healthcare partnership/reseller audiences.
• Drive marketing-attributed pipeline and support pipeline velocity through targeted campaigns and conversion programs.
• Lead the strategy for owned and marquee events, including our Paytient Partner Summit, broker roundtables, and co-marketing programs.
• Lead the development and execution of data-driven, multichannel marketing campaigns targeting benefits decision-makers, industry partners, and key influencers. 
• Drive measurable growth and expand market reach through high-impact co-marketing initiatives with key brokers, consultants, and strategic partners.

Lead the Team & Drive Impact

• Hire, coach, and inspire a small but mighty, growing team of multidisciplinary marketers.
• Set KPIs and measurement frameworks that align with revenue goals and clearly communicate marketing’s impact on pipeline, CAC and CAC:LTV.
• Collaborate across functions to ensure Paytient’s narrative is unified and powerful across every touchpoint.
• Operate as a key member of the marketing leadership team and a strategic partner to the CMO and broader GTM leadership.

What You’ll Bring: 

• 12–15+ years of progressive experience in B2B marketing, with at least 5+ years in a senior leadership role spanning both product marketing and demand generation.
• Proven success building and scaling high-growth B2B engines, with a track record of driving significant pipeline and revenue in complex industries like healthcare, benefits, SaaS, or fintech.
• Experience managing a multidisciplinary marketing team (product marketing, paid media, content, events, enablement).
• Deep understanding of GTM strategy, segmentation, pricing, and full-funnel demand generation tactics.
• Exceptional storytelling and communication skills—able to translate strategy into clear messaging and go-to-market execution.
• Strong analytical and measurement orientation; comfortable using data to drive prioritization and optimization.
• Collaborative leadership style, with a track record of cross-functional partnership with Sales, Product, and executive stakeholders.
• Passion for Paytient’s mission and a desire to improve how people access and afford care.

Why You’ll Love Working at Paytient

We believe health care access should never be a source of stress or hardship—and we’re building tools to make that belief a reality. Join a mission-driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.