Social Media Manager + Strategist

About Zipline

Zipline is the world’s largest and most experienced drone delivery service. We are on a mission to serve all humans equally by ensuring access to food, medicine and essential goods anytime, anywhere. We design, build, and operate the world’s largest autonomous logistics system, delivering critical supplies quickly and reliably. Today, Zipline operates on four continents, makes a delivery somewhere in the world every 30 seconds, and has completed millions of deliveries to date, including blood, vaccines, medical supplies, food, and retail products. 

Our customers include the world’s largest and most prominent healthcare systems, governments, retailers, restaurants and global businesses who rely on us to save lives, reduce emissions, increase economic opportunity, and provide delivery from point A to point B as fast as possible. The drone is only 15% of what we’ve built to enable seamless, reliable, global operations.

Our system strengthens supply chains, reduces congestion, and gives people time back. With more than 140 million commercial autonomous miles safely flown, Zipline is redefining access to healthcare, consumer products, and food across the globe.

We operate at a global scale and are looking for practical problem solvers who thrive on real-world challenges and rapid growth. Our team is motivated by building systems that have a direct, meaningful impact on people’s lives and by scaling the future of logistics. We are seeking people who sculpt from first principles, enjoy facing adversity, and can do the impossible at record breaking speeds.

 

About The Role

Zipline’s communications team shapes and shares the company’s story and impact. We develop and implement strategies and tactics to educate our target audiences about Zipline, tell stories that raise awareness about what we’re doing and the impact that we’re having, increase acceptance of and excitement for our system, and cultivate ambassadors. We are passionate storytellers and make complex topics simple and understandable.  

Zipline is in the middle of massively expanding in the U.S. and will be delivering food, medicine, retail items and more directly to people’s homes in many states over the next few years. We are seeking a Social Media Manager + Strategist to own and evolve our social media presence end-to-end – from strategy and content planning to publishing, community engagement and performance. You’ll serve on the front line of our brand online to build our community and our following.

This is a highly cross-functional and high-impact role. You’ll define how Zipline shows up across social platforms, build and execute a cohesive strategy, and drive day-to-day execution. You’ll shape not just what we say, but how we show up—growing awareness, engagement, and advocacy at scale, building trust and brand love, and helping foster an informed, enthusiastic, and supportive community for Zipline. 

You’ll be equal parts strategist and operator: comfortable setting direction and also jumping into real-time moments, writing posts, engaging with audiences, and guiding content creation. You should be deeply plugged into internet culture, have sharp creative instincts, excellent judgment, good taste, and a clear understanding of how to build and grow a modern social presence. You’ll thrive in this role if you are calm under pressure, are sharp and witty with language, are a hard worker, run towards fires not away from them, and energized by engaging directly with people at scale. Your work will play a critical role in building and defending Zipline’s reputation, growing our audience, and cultivating a passionate community around our mission. By doing that, you’ll help millions of people save time and get access to faster, more convenient and more affordable delivery that’s better for the environment. This is an in-person role based in South San Francisco, with up to 20% travel.

What You'll Do

Strategy & Planning

• Own Zipline’s social media strategy across platforms including Instagram, TikTok, X, YouTube, and emerging channels
• Define goals, KPIs, and growth targets; build and execute against a clear roadmap
• Identify opportunities to expand reach, relevance, and engagement through content and platform-native approaches
• Shape and evolve Zipline’s voice and presence across platforms
• Stay ahead of trends, platform changes, and cultural moments

Content & Execution

• Lead development and management of the cross-channel content calendar
• Partner with internal teams (Communications, Film, Marketing, Operations, Field Marketing) to translate priorities into compelling social content
• Concept and guide creation of social-first content, working with internal creators and external partners
• Write, edit, and publish high-quality, platform-native posts
• Support launches, announcements, and key moments with integrated social plans

Community & Engagement

• Own day-to-day community management across Zipline’s global channels, ensuring timely, thoughtful, and brand-aligned engagement
• Engage with audiences in real time by responding to comments, DMs, mentions, and trends with speed, accuracy, and strong judgment
• Act as the voice of Zipline online, maintaining a consistent, human, and brand-aligned tone across platforms
• Monitor social conversations, sentiment, and emerging issues; flag risks and opportunities early
• Surface insights and analytics from the community and provide reporting to inform content, messaging, FAQs, and broader comms strategy
• Turn real-time moments into opportunities for engagement and brand building

Performance & Insights

• Track performance across platforms; analyze engagement, growth, and sentiment
• Translate insights into actionable recommendations to continuously improve content and strategy
• Provide reporting and insights to inform broader communications and marketing efforts

Cross-Functional Collaboration

• Partner closely with Communications, Marketing, Creative, and Operations teams
• Align social efforts with broader campaigns, media moments, and company priorities
• Monitor earned media content, select clips and share them on social accordingly
• Manage timelines, workflows, and stakeholders to ensure consistent execution 
• Support launches and key moments with elevated community engagement and moderation
• Lead the development and management of our cross channel posting schedule, including working cross functionally and holding other teams/team members accountable for deadlines 

What You’ll Bring

• 6+ years of experience managing social media communities for a brand, organization, media company or your own profile
• Proven experience owning and growing social media accounts 
• Strong strategic thinking paired with a hands-on, execution-oriented mindset
• Exceptional writing and editing skills, with sharp instincts for tone and audience. Copywriting experience is a plus
• Digital native personality. Deep understanding of social platforms, trends, formats, and internet culture
• Experience building accounts and executing content tied to measurable growth outcomes
• Strong judgment in fast-moving, high-visibility or high pressure situations
• Ability to manage multiple priorities and collaborate cross-functionally
• Excellent organization, attention to detail, and project management skills
• Strong storytelling instincts 
• Experience engaging with large, diverse audiences in fast-moving or high-visibility environments
• Experience working with creators, influencers, or media is a plus
• Desire and ability to travel for work (approximately 20%) 

You’ll Thrive in the Role If:

• You’re a self-starter and collaborate well cross-functionally.
• You like to work in fast-paced environments, are great at multitasking, and can go with the flow.
• You have excellent attention to detail. 
• You are equal parts creative and strategic.
• You are intellectually curious and a team player. 
• You are passionate and excited about Zipline’s mission, impact and products. 
• You’re comfortable as an "entrepreneur," look for ways to continuously improve and take ownership. 

WHAT ELSE YOU NEED TO KNOW 

Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws or our own sensibilities.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!