Full-Time

Associate Director

SEO Job ID 2024

Confirmed live in the last 24 hours

Internet Brands

Internet Brands

5,001-10,000 employees

Provides online marketing solutions across industries

Consumer Software
Financial Services
Healthcare

Senior, Expert

Newark, NJ, USA

Category
SEO Marketing
Growth & Marketing
Required Skills
JavaScript
SEO
JIRA
Information Architecture
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • Education in computer science, engineering, mathematics, marketing, or communications
  • HTML knowledge with a focus on key SEO elements such as Canonicals, Schema implementation, Meta Robots instructions, etc.
  • Proficient with the following tools or similar:
  • Google Analytics
  • Google Search Console
  • Site Crawlers such as Screaming Frog, OnCrawl, DeepCrawl, or Botify
  • Project Management Tools such as JIRA
  • Page Speed & Core Web Vitals Testing Tools
  • Keyword Rank and Research Tools such as SEMRush, Ahrefs, etc.
  • Pluses: working knowledge of javascript and/or CSS
  • Intermediate Excel skills
  • 5+ years of experience in driving SEO growth
  • 2+ years of experience managing teams
  • A strong analytical and quantitative mind, with demonstrated success in SEO
  • A great communicator, boiling complex concepts down into clear, actionable instructions
  • A true collaborator, working with multiple stakeholders across teams to educate, influence, and execute
  • Willingness to dive in and research a problem from multiple points of view, provide supported conclusions, and lay out a clear go-forward game plan
  • Experience working with product managers and developers to implement SEO changes on websites
Responsibilities
  • Craft a winning SEO strategy for world-class websites like WebMD and Avvo, with a broad reach of consumers in need of medical and legal professionals.
  • Uncover hidden potential in complex websites, wielding data-driven insights to unlock exponential organic growth.
  • Partner with cross-functional teams (product, tech, business) to set programmatic SEO strategies for millions of pages.
  • Stay ahead of the curve, keeping your finger on the pulse of new Google algorithm updates and industry trends.
  • Shape the information architecture on page templates and across the entire site in collaboration with product and technology.
  • Lead thorough analyses that identify new opportunities in our websites’ technical construction and enable Google to crawl them better.

Internet Brands provides online marketing solutions and web-based products tailored to specific industries such as automotive, health, legal, and travel. The company operates a portfolio of websites and digital platforms that deliver valuable content and tools to enhance businesses' online presence and customer engagement. Its products work by attracting large audiences through targeted marketing strategies, generating revenue from advertising, subscription services, and lead generation. Unlike many competitors, Internet Brands has a strong focus on vertical markets and has expanded its capabilities through strategic acquisitions, including WebMD, which enhances its offerings in the health sector. The company's goal is to help businesses improve their digital footprint and effectively engage with customers in their respective industries.

Company Stage

IPO

Total Funding

$288.9M

Headquarters

El Segundo, California

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships, like the one between WebMD Health Services and Verily's Onduo, enhance the company's offerings and market reach.
  • The acquisition of Healthwise and other health-related companies strengthens Internet Brands' position as a leader in healthcare engagement and education.
  • The company's recent recapitalization with major investors like KKR, Temasek, and Warburg Pincus indicates strong financial backing and growth potential.

What critics are saying

  • The competitive digital media landscape requires continuous innovation to maintain market leadership.
  • Integration challenges from multiple acquisitions could lead to operational inefficiencies and cultural clashes.

What makes Internet Brands unique

  • Internet Brands' focus on vertical markets like automotive, health, legal, and travel allows for highly specialized and effective online marketing solutions.
  • The company's strategic acquisitions, such as WebMD and Healthwise, significantly bolster its capabilities and market presence in the health sector.
  • Internet Brands' diverse revenue streams, including advertising, subscriptions, and lead generation, provide financial stability and growth potential.

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Benefits

Medical, dental, & vision insurance

Life insurance

Short & long term disability

Flexible spending accounts

Credit union membership

Employee assistance program

Paid Holidays

Paid Time Off

Casual Dress

401k plan