Senior Business Analyst
Marketing Analytics & Performance
Posted on 1/31/2024

501-1,000 employees

Internet Technology Company
Company Overview
Mozilla's mission is to ensure the Internet is a global public resource, open and accessible to all. The company is building internet infrastructure including Firefox, it's premier browser.
Experience Level
Desired Skills
Data Science
Data Analysis
Google Analytics
Data & Analytics
Growth & Marketing
  • Bachelor's degree in Business, Statistics, Economics, or a related quantitative field.
  • Minimum 10 years of proven experience in marketing analytics at a media agency or client side/industry.
  • Proficiency in statistical analysis and data visualization tools (e.g., Python, R, Tableau).
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical and problem-solving skills; translate data and insights into actions and recommendations, communicating in a concise, honest, and understandable way.
  • Deep knowledge of the advertising landscape and ability to translate that knowledge for Mozilla’s unique business needs.
  • Comfortable leading and collaborating in a constantly evolving marketing environment.
  • Experience running and analyzing A/B tests.
  • Excellent quantitative and qualitative skills, able to break down highly complex problems involving large amounts of data.
  • Strong storytelling skills and ability to tailor data and insights to different audiences.
  • Strong project management capabilities and ability to drive multiple work streams of varying complexity.
  • Analyze marketing campaigns and customer data to assess their effectiveness and ROI.
  • Provide actionable insights to enhance marketing strategies and optimize budgets.
  • Partner with Data Science to build the roadmap for marketing attribution needs across the portfolio.
  • Work with teams across Marketing to streamline our data sources, analyze results and outline how results impact business outcomes.
  • Build a working model between Marketing and Data Science, connecting the dots between Marketing data and Product data.
  • Work with media agency Analytics team to deliver reporting that fits Mozilla’s business needs.
  • Analytics thought leadership (full funnel coordination, marketplace changes, new ad technology).
  • Building and implementing measurement plans (KPIs across funnel/media channels that creates overall storytelling around campaign success).
Desired Qualifications
  • Experience with AI, social media, and security.
  • Experience with open-source software.