Senior Business Analyst
Marketing Analytics & Performance
Posted on 1/31/2024
Mozilla

501-1,000 employees

Internet Technology Company
Company Overview
Mozilla's mission is to ensure the Internet is a global public resource, open and accessible to all. The company is building internet infrastructure including Firefox, it's premier browser.
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Python
Data Science
R
Tableau
Marketing
Data Analysis
Google Analytics
CategoriesNew
Data & Analytics
Growth & Marketing
Requirements
  • Bachelor's degree in Business, Statistics, Economics, or a related quantitative field.
  • Minimum 10 years of proven experience in marketing analytics at a media agency or client side/industry.
  • Proficiency in statistical analysis and data visualization tools (e.g., Python, R, Tableau).
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical and problem-solving skills; translate data and insights into actions and recommendations, communicating in a concise, honest, and understandable way.
  • Deep knowledge of the advertising landscape and ability to translate that knowledge for Mozilla’s unique business needs.
  • Comfortable leading and collaborating in a constantly evolving marketing environment.
  • Experience running and analyzing A/B tests.
  • Excellent quantitative and qualitative skills, able to break down highly complex problems involving large amounts of data.
  • Strong storytelling skills and ability to tailor data and insights to different audiences.
  • Strong project management capabilities and ability to drive multiple work streams of varying complexity.
Responsibilities
  • Analyze marketing campaigns and customer data to assess their effectiveness and ROI.
  • Provide actionable insights to enhance marketing strategies and optimize budgets.
  • Partner with Data Science to build the roadmap for marketing attribution needs across the portfolio.
  • Work with teams across Marketing to streamline our data sources, analyze results and outline how results impact business outcomes.
  • Build a working model between Marketing and Data Science, connecting the dots between Marketing data and Product data.
  • Work with media agency Analytics team to deliver reporting that fits Mozilla’s business needs.
  • Analytics thought leadership (full funnel coordination, marketplace changes, new ad technology).
  • Building and implementing measurement plans (KPIs across funnel/media channels that creates overall storytelling around campaign success).
Desired Qualifications
  • Experience with AI, social media, and security.
  • Experience with open-source software.