INACTIVE
Full-Time
Head of Marketing Analytics
Posted on 1/25/2023
International finance transfer service
Data & Analytics
Financial Services
Senior
London, UK
Required Skills
Python
SEO
Marketing
Looker
Data Analysis
Requirements
- Proven track record and experience in practicing analytics in a marketing organisation with demonstrated leadership experience - you have led and scaled a team of Analysts
- You are passionate about marketing & measurement and have in-depth knowledge about different channels (Performance Marketing & SEO). You're aware of trends in tracking & measurement (Front-end tracking, Attribution, MMM) and stay ahead of the curve, building solutions to understand where and how to invest with confidence
- You have a strong track record of applying quantitative analysis to see beyond the numbers, generate actionable insights and drive the adoption of your proposed changes in product by influencing stakeholders
- You are experienced with marketing tracking tools & methodology
- You have implemented 3rd party data into your reporting stack (for example via API)
- You are experienced at structuring and measuring experiments, including A/B testing and are comfortable providing guidance on topics like statistical power, sample sizes, significance and are able to make strong, data-based recommendations to marketing teams
- You're highly proficient with database, analytics and visualisation technologies (we use Snowflake, Looker and Python)
- You're a self-starter who is comfortable working autonomously. You're not afraid to get your hands dirty, prioritise your focus based on impact, and are able to own a project from start to finish
- You can take complex, fuzzy problems and boil them down into concise and actionable insights
- You're comfortable partnering with senior leaders bringing to fore a well-informed point of view and an ability to influence decision-making
Responsibilities
- Support and develop the analytics function within the tribe, lead ~12 analysts and analyst leads, identify untapped opportunities and grow the team accordingly
- Create structures to improve analyst cohesion and collaboration
- Hire and onboard of new analysts to the tribe
- Review and guide analysts' in their work across the tribe ensuring rigour and timeliness
- Contribute to overall analytics strategy, ensuring that the Marketing tribe data and insights are discoverable and leveraged
Wise’s mission is to create a world with money without borders – moving it instantly, transparently, conveniently, and eventually for free. The company is committed to empowering money for people and businesses through their app and website that utilizes a complex engine of currencies and routes that is being designed and built by their teams across cities around the world.
Company Stage
IPO
Total Funding
$1.7B
Headquarters
, United Kingdom
Founded
2011
Growth & Insights
Headcount
6 month growth
↑ 10%1 year growth
↑ 30%2 year growth
↑ 98%Benefits
PTO & annual leave
Work from home flexibility
Parental leave
Medical insurance plans
Health & wellbeing discounts
Pension & retirement plans
Social events
Relocation support
INACTIVE