Full-Time

Product Marketing Manager

Posted on 5/9/2024

BitGo

BitGo

201-500 employees

Secure custody and financial services for digital assets

Financial Services
Crypto & Web3

Senior

New York, NY, USA

Required Skills
Sales
Marketing
Requirements
  • 4+ years of professional marketing experience
  • At least 2 years of product marketing experience in SaaS or finance
  • Excellent writing and communications skills
  • Experience with crypto, fintech, etc. is helpful, but not required
  • Work independently and take ownership of personal, team and operational objectives
  • Collaborative, proactive communicator and creative problem solver
Responsibilities
  • Shape our messaging and positioning; articulate our value proposition to increase awareness and adoption
  • Be the expert on our clients, the market and our competitors through leading research and building out buyer/user personas
  • Develop our go-to-market strategy and drive the execution of launch plans
  • Build cross functional relationships and effectively communicate with various stakeholders
  • Partner with Sales to understand the buyer’s journey and create sales collateral that helps us differentiate ourselves in the market, improve our win rates and drive product adoption
  • Gather insights from Sales to understand industry trends, sales needs, and more
  • Partner with Product Management to help prioritize our product roadmap
  • Own our product release communications strategy to drive greater product adoption by new and existing clients
  • Ensure all relevant teams are kept informed of product activities through internal communications and/or trainings
  • Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
  • Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
  • Influence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our clients

BitGo offers a comprehensive suite of secure custody and financial services for digital assets, including regulated custody, borrowing, lending, and core infrastructure. Their technologies encompass multi-signature wallets, Threshold Signature Scheme (TSS) technology, support for over 600 tokens across various blockchains, DeFi access, staking, NFT wallets, and serving as the sole custodian for wrapped Bitcoin (WBTC).

Company Stage

Series C

Total Funding

$187.9M

Headquarters

Palo Alto, California

Founded

2013

Growth & Insights
Headcount

6 month growth

26%

1 year growth

29%

2 year growth

6%

Benefits

Company-paid medical, dental, and vision plans

Catered lunches, fresh snacks, and gourmet coffee

Commuting made easy with company-paid Caltrain passes

Competitive compensation, stock options, and 401k plan

Computer equipment and workplace furniture

Flexible vacation time