Full-Time

Marketing Analyst

B2B, Viator

Posted on 8/26/2024

TripAdvisor

TripAdvisor

51-200 employees

Largest travel platform for reviews and bookings

Consumer Software
Consumer Goods

Entry, Junior

London, UK

Remote-friendly with option to join on-site as often as desired.

Category
General Marketing
Growth & Marketing
Required Skills
Python
Data Science
SQL
Marketing
Business Strategy
Data Analysis
Requirements
  • Experience in data analytics, data science, or machine learning in marketing, business strategy, finance, engineering, or analytics org.
  • Experience with SQL, and at least one of the scripting languages such as Python
  • Hands-on experience with data analysis, data science, machine learning, and statistical modeling
  • Experience making tradeoffs between speed and accuracy and using the right tool to get the job done with maximum efficiency
  • Strong technical and communication skills
  • BS in Data Analytics, Science, Statistics, Computer Science or relevant technical field, or equivalent experience.
Responsibilities
  • Advise and execute all phases of quantitative modeling and measurement requirements by the B2B marketing team: scoping and requirement gathering, data collection, modeling, results analysis and visualization, and recommendations.
  • Develop and own marketing attribution models across internal and external systems
  • Identify opportunities most important for growth to remove barriers for product adoption, retention, engagement, and/or monetization, and partner with growth-focused teams across the B2B business
  • Present work and complex information to both technical and non-technical stakeholders in a clear and logical way
  • Leverage internal data to understand our user base and user journey, and how they interact with our product and offerings
  • Model user segmentation and persona to identify personalized marketing opportunities
  • Be creative and efficient in the modeling approach (find the simple logic that solves most of the problem)
  • Write elegant, reproducible, and well-commented code
  • Follow standard engineering practices: model design, develop, review and feedback, test, document, analyze, and productionize code
  • Excellent at communication and easy to work with
  • Proactively identify problems and propose solutions to the team
  • Contribute to strategic business problem discussions with internal project teams and develop quantitative models to best quantify business impact

Tripadvisor is the largest travel platform in the world, designed to help travelers research and plan their trips. It collects millions of reviews and opinions from travelers about various services such as hotels, restaurants, activities, airlines, and cruises. Users can access this information to make informed decisions about their travel plans. Tripadvisor operates mainly through advertising revenue, offering businesses in the travel industry the opportunity to advertise on its platform and pay for better visibility. Additionally, it earns money through affiliate commissions when users book travel services through links on its site. What sets Tripadvisor apart from its competitors is its vast collection of user-generated content, which provides authentic insights into travel experiences. The goal of Tripadvisor is to enhance the travel planning experience for users while maximizing value for its shareholders.

Company Stage

IPO

Total Funding

$325M

Headquarters

Englewood, Colorado

Founded

1999

Simplify Jobs

Simplify's Take

What believers are saying

  • Tripadvisor can leverage AI-driven personalization to enhance user experience and engagement.
  • The rise of 'workcations' presents opportunities for Tripadvisor to expand remote work-friendly content.
  • Growing culinary tourism allows Tripadvisor to expand its restaurant review and booking services.

What critics are saying

  • Potential acquisition could lead to strategic changes impacting Tripadvisor's business model.
  • Resignation of a board member may cause instability in corporate governance.
  • Nasdaq's notice on stock trading suspension poses a risk to investor confidence.

What makes TripAdvisor unique

  • Tripadvisor is the world's largest online travel community with millions of reviews.
  • The platform offers seamless links to booking tools for a comprehensive travel planning experience.
  • Tripadvisor's business model capitalizes on advertising revenue and affiliate commissions.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Paid Vacation

Paid Sick Leave

Mental Health Support

401(k) Company Match

INACTIVE