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Full-Time

Marketing Analyst

B2B, Viator

Confirmed live in the last 24 hours

TripAdvisor

TripAdvisor

51-200 employees

Largest travel platform for reviews and bookings

Food & Agriculture
Consumer Goods

Entry, Junior

London, UK

Category
General Marketing
Growth & Marketing
Required Skills
Python
Data Science
SQL
Marketing
Business Strategy
Data Analysis
Requirements
  • Experience in data analytics, data science, or machine learning in marketing, business strategy, finance, engineering, or analytics org.
  • Experience with SQL, and at least one of the scripting languages such as Python
  • Hands-on experience with data analysis, data science, machine learning, and statistical modeling
  • Experience making tradeoffs between speed and accuracy and using the right tool to get the job done with maximum efficiency
  • Strong technical and communication skills
  • BS in Data Analytics, Science, Statistics, Computer Science or relevant technical field, or equivalent experience.
Responsibilities
  • Advise and execute all phases of quantitative modeling and measurement requirements by the B2B marketing team: scoping and requirement gathering, data collection, modeling, results analysis and visualization, and recommendations.
  • Develop and own marketing attribution models across internal and external systems
  • Identify opportunities most important for growth to remove barriers for product adoption, retention, engagement, and/or monetization, and partner with growth-focused teams across the B2B business
  • Present work and complex information to both technical and non-technical stakeholders in a clear and logical way
  • Leverage internal data to understand our user base and user journey, and how they interact with our product and offerings
  • Model user segmentation and persona to identify personalized marketing opportunities
  • Be creative and efficient in the modeling approach (find the simple logic that solves most of the problem)
  • Write elegant, reproducible, and well-commented code
  • Follow standard engineering practices: model design, develop, review and feedback, test, document, analyze, and productionize code
  • Excellent at communication and easy to work with
  • Proactively identify problems and propose solutions to the team
  • Contribute to strategic business problem discussions with internal project teams and develop quantitative models to best quantify business impact

Tripadvisor is the largest travel platform in the world, designed to help travelers research and plan their trips. It collects millions of reviews and opinions from travelers about various services such as hotels, restaurants, activities, airlines, and cruises. Users can access this information to make informed decisions about their travel plans. Tripadvisor operates mainly through advertising revenue, offering businesses in the travel industry the opportunity to advertise and enhance their listings on the platform. Additionally, it earns money through affiliate commissions when users book travel services through its links. What sets Tripadvisor apart from its competitors is its vast database of user-generated content, which provides authentic insights and recommendations. The goal of Tripadvisor is to empower travelers with the information they need to create memorable travel experiences.

Company Stage

IPO

Total Funding

$325M

Headquarters

Englewood, Colorado

Founded

1999

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $500M Term Loan B Facility secures Tripadvisor's financial stability, enabling further growth and innovation.
  • Potential acquisition and privatization could lead to strategic realignments and increased investment in the platform.
  • The formation of a special committee to evaluate potential transactions indicates proactive governance and potential for shareholder value maximization.

What critics are saying

  • The potential acquisition and privatization process could create uncertainty and instability for employees.
  • Dependence on advertising revenue makes Tripadvisor vulnerable to market fluctuations and economic downturns.

What makes TripAdvisor unique

  • Tripadvisor's extensive database of millions of reviews and opinions from a global community provides unparalleled insights for travelers, setting it apart from competitors.
  • The significant voting interest held by Liberty TripAdvisor Holdings allows for strategic influence and stability in decision-making, unlike other travel platforms with more fragmented ownership.
  • Tripadvisor's dual revenue streams from advertising and affiliate commissions offer a diversified income model, reducing dependency on a single revenue source.