Full-Time

Head of Duolingo Store

Consumer Products

Updated on 11/20/2024

Duolingo

Duolingo

1,001-5,000 employees

Language learning platform with gamified lessons

Education

Compensation Overview

$156k - $234kAnnually

Senior

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 5+ years in e-commerce or merchandising leadership
  • A proven track record in building a brand via e-commerce channels
  • 3+ years with demonstrated operational excellence managing a P&L and e-commerce platforms such as Shopify and Amazon Storefront
  • An ability to think outside of the box when it comes to merchandising and branding
  • Experience with building a merchandising or e-commerce function from 0 to 1
  • Experience working at a world-class consumer brand
  • Working proficiency in more than one language
  • A passion for education, memes, culture, and language
Responsibilities
  • Own the success of the Duolingo Store (store.duolingo.com) and build it into a channel that contributes to Duolingo's iconic brand
  • Grow the store and its products into an aspirational brand through creative merchandising, retail events, and gifting programs
  • Lead development, product roadmap, and release strategy of Duolingo merchandising, in partnership with Marketing, Design, Business Development, third-party vendors, and contractors
  • Ensure operational efficiency of our Merchandising operation, including managing our site performance, vendor relationships, supply chain, and P&L, in collaboration with a Store Coordinator
  • Work closely across the marketing team to integrate Duolingo merchandising into our brand campaigns

Duolingo provides a language learning platform that engages users through gamified, bite-sized lessons. The app is designed for a wide range of users, from those learning for personal enjoyment to professionals and students needing language skills for their careers or studies. Users can access the core features of the app for free, while premium subscriptions offer an ad-free experience and additional functionalities. Duolingo stands out from its competitors by being the most downloaded education app ever and the top-grossing education app in 2019. The company's goal is to make high-quality education accessible to everyone, and it has been recognized for its positive workplace culture.

Company Stage

IPO

Total Funding

$178.3M

Headquarters

Pittsburgh, Pennsylvania

Founded

2011

Growth & Insights
Headcount

6 month growth

11%

1 year growth

17%

2 year growth

35%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent investments from Duality Advisers LP and Sumitomo Mitsui DS Asset Management indicate strong financial confidence in Duolingo's growth potential.
  • The appointment of technology innovator Mario Schlosser to the board of directors could drive further innovation and strategic direction.
  • Generative AI features have led to a 54% increase in paid subscribers, showcasing the company's ability to leverage cutting-edge technology for growth.

What critics are saying

  • The competitive landscape is intensifying with new entrants like Unacademy, which could impact Duolingo's market share.
  • The success of recent acquisitions like Hobbes depends on seamless integration and effective utilization of their capabilities.

What makes Duolingo unique

  • Duolingo's integration of generative AI has significantly boosted its paid subscriber base, setting it apart from competitors.
  • The acquisition of Hobbes enhances Duolingo's design and animation capabilities, improving user experience and engagement.
  • Duolingo's language certification program, introduced in 2014, adds a unique value proposition compared to other language learning apps.

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Benefits

Medical, dental, and vision for employees as well as eligible partners and dependents

Mental health benefits such as therapy sessions and coaching to support you to be your best self

Fertility benefits to support your family planning journey

Fully paid parental and adoption leave

Fully paid subscription to Care.com and paid backup days for dependents and your fur family

401(k) with generous match and immediate vesting

20 days of PTO, with two additional weeks off for winter break

Yearly professional development stipend

Transportation reimbursement for however you get to work

Lunch prepared daily by our in-house chefs

Annual international retreat for all full-time employees

On-site gym and massages

On-site game/break room