Senior Business Development Lead

Job Description

CS Group Canada offers a unique opportunity to join a dynamic and fast-growing organization operating at the forefront of aerospace, defense, and advanced technologies.

As part of our expansion, we are looking at fulfilling a senior Business Development role to lead the go-to-market strategy, business development, and strategic positioning of our innovative Counter-Unmanned Aerial Systems (C-UAS) solution across Canada.

This role is both strategic and hands-on, ideal for someone who wants to build and expand a new market while engaging with high-level stakeholders in defense, security, and government ecosystems.

Key Responsibilities

Go-to-Market & Product Strategy

• Define and execute the go-to-market strategy for CS Group - Canada Counter-UAS offering
• Contribute to product positioning, value proposition, and competitive differentiation
• Track relevant market data, intelligence, and trends.
• Capture customer needs and analyze competitive landscape to refine strategy.
• Support pricing strategy and commercial models (direct sales, partnerships, integrators)

Strategic Partnerships & Ecosystem Development

• Identify, develop, and manage strategic partnerships (OEMs, primes, system integrators, government stakeholders)
• Build alliances to accelerate market access and product adoption
• Represent CS Group – Canada in key defense and security ecosystems (Canada, NATO partners)

Customer Engagement & Thought Leadership

• Establish and maintain trusted relationships with senior stakeholders and decision-makers
• Act as a subject-matter ambassador for CS Group - Canada C-UAS capabilities
• Represent the company at industry events, trade shows (e.g., CANSEC, DEFSEC), and strategic forums

Sales Execution

• Lead end-to-end sales & business development activities including prospecting, pipeline generation, client engagement, proposal development, and contract negotiation
• Identify and secure new business opportunities across defense, homeland security, critical infrastructure, and government agencies
• Develop and manage a robust sales funnel aligned with revenue targets
• Maintain accurate and up-to-date records in CRM tools and track sales KPIs.
• Meet business growth targets set forth by the company.

Internal Collaboration

• Work closely with engineering, product, and program teams to align customer needs with solution development
• Support bid/no-bid decisions and contribute to winning proposals and RFP responses
• Ensure alignment between business strategy and technical roadmap

Qualifications

• Bachelor’s or Master’s degree in Engineering, Business, Marketing, or a related field
• 5–10 years of experience in Business Development
• Proven experience in selling complex systems or solutions in hi-techs industries
• Demonstrated experience in building and executing go-to-market strategies
• Excellent communication, negotiation, and stakeholder management skills
• Strong analytical and strategic thinking capabilities
• Experience working with CRM tools and digital sales platforms
• Fluency in English and French (mandatory)

Preferred / Nice-to-Have

• Experience in Counter-UAS, radar, sensors, or electronic warfare
• Business developing/selling experience in security, or defense, or aerospace, or mission-critical technologies.
• Existing network within defense, public safety, or critical infrastructure sectors
• Experience working with primes (e.g., Airbus, Thales, RTX, etc.) or government agencies
• Familiarity with export control and regulatory environments (ITAR, CGP, etc.)

Additional Information

Please note that only selected candidates and Permanent Residents/Canadian Citizens will be contacted.

Job Types: Full-time, Permanent

CS Group Canada values ​​diversity in the workplace and encourages women, visible minorities, ethnic minorities, aboriginal people, and people with disabilities to apply.

Benefits:

• Hybrid Work 
• Industry leading medical, dental, and vision Insurance
• Access to a telemedicine service
• RRSP program
• Personal and sick days
• Recreation room with pool table and foosball table

All your information will be kept confidential according to EEO guidelines.