Senior Product Marketing Manager
Posted on 3/28/2023
Brooklyn, NY, USA
Experience Level
Desired Skills
  • Proven track record of creating go-to-market plans and sales enablement materials in a product marketing role at a SaaS company
  • Extensive experience bringing complex products and features to market
  • Ability to clearly articulate concepts and drive alignment across the organization
  • Exemplary project management and organizational skills
  • Ability to think about the big picture but also to identify and zoom in on the details that matter
  • Experience building environments of collaboration and trust across teams
  • An entrepreneurial mindset - we're an early-stage startup so we're not just looking for someone to run a playbook. We want you to help build it
  • A “roll up your sleeves” mentality and comfort with ambiguity
  • Passion for what we're building here at Ethena
  • An impeccable sense of humor
  • Define and implement go-to-market strategies for new features, product offerings, and courses
  • Help us hit our aggressive revenue goals through the creation of sales enablement materials to support our products such as pitch decks, training materials, one-pagers, and more
  • Partner closely with our commercial and marketing teams to create strategies that amplify our messaging
  • Drive alignment and clarity between content, product, and sales teams, ensuring each team is working in unison towards driving outcomes that align with our company goals
  • Develop a deep understanding of our buyer personas to help create effective positioning, messaging frameworks, and top-line narratives for our offerings
  • Help define and evangelize the positioning of our core platform, our new product lines, and our courses
  • Conduct competitive analyses to assess our product differentiation, using learnings to help us inform our roadmap
  • For this role, the salary range is $135,000 - $160,000 USD

51-200 employees

Compliance training software
Company Overview
Ethena’s mission is to build ethical and inclusive teams with their compliance training platform with intuitive and powerful admin tools, built to make training easy, engaging, and effective. The company is committed to changing the notion of compliance training being boring by providing fun and effective training with a focus on cultural change and compliance.
  • Health plans, including medical, dental, and vision
  • Health FSA, HSA, dependent FSA, and commuter benefits
  • 12 weeks of paid parental leave for all our parents
  • 401(k) options — both pre-tax and ROTH
  • $500 Office Stipend
  • 20 days of paid time off per year
Company Core Values
  • Play to win
  • Do our training proud
  • Embrace feedback
  • Humor is human