Manager – Google Led Growth

S'more about the team

As the Manager of Google Led Growth, North America, you will be at the forefront of managing and optimizing paid search accounts for Factor Canada Paid Search accounts. You will work closely with the team that leads the strategic planning to handle campaign execution with internal/external teams. You will also leverage analytics to make data-driven decisions and optimize a substantial marketing budget to meet company objectives.

Lettuce share what this role will be responsible for

• Serve as the primary point of contact for internal and external teams, overseeing all aspects of campaign management, budgeting, and weekly optimization (including Google and Bing across text search, Display, YouTube, PMAX, Shopping, and App Install)
• Manage internal/external junior team members on daily campaign management and conduct QA process.
• Assist in strategically planning, executing, and optimizing paid search campaigns
• Align campaign performance with business goals on a daily level, focusing on activation, retention, and reactivation metrics.
• Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
• Analyze & report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM,  etc.— (targeting, optimization, creative direction, etc.)
• Conduct advanced A/B tests (pricing, bidding, and creatives) and provide comprehensive analysis to identify business opportunities.
• All other duties, as assigned

Sound a-peeling? Here's what we're looking for

• A bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
• 5+ yearsof experience in Paid Search, either from an agency or client-side role
• Knowledge of Paid Search bidding, targeting, and optimization.
• Familiarity with tag management & app tracking setup and troubleshooting .
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability
• Google and Bing Ads certified
• Expert in hand-on paid search campaign management (Google ads and Bing ads in text search, Display, YouTube, PMAX, Shopping, and App Install)
• Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV) and the ability to use data to drive daily performance optimizations.
•  Strong quantitative and analytical skills, proficient in working with large data sets using Excel or Google Sheets.
• Comfortable working with large data sets, skilled in Excel / Google Sheets
• Detail-oriented, able to find efficiencies and opportunities across multiple data sources
• Familiar with the fast-paced, demanding, and analytical environment
• A positive mindset towards challenges and new opportunities

What you’ll get in return:

• Competitive salary and health benefits
• 75% discount on HelloFresh or Chefs Plate weekly box subscription
• High impact work to help feed thousands of families in Canada
• Opportunity to learn and grow
• Work with a hard-working and supportive team

Working Conditions:

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

If this sounds like you, please click the "Apply Now" button. If this role doesn't quite match what you're looking for, but you'd like to know more about joining the HelloFresh team, please visit our Jobs page to view our other vacancies. We'd love to hear from you!

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