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New Path Digital named one of the first Paramount Ads Manager Agency Partners. Summarize with AI June 12th, 2026 Last updated on June 12, 2026 by Siliveru Rakesh Recognized among the founding partners as Paramount publicly launched its Agency Partner Program, New Path Digital is helping ambitious brands launch premium Connected TV campaigns on Paramount+, CBS, Pluto TV, and MTV. New Path Digital is proud to share that New Path Digital is one of the first agencies to partner with Paramount Ads Manager, Paramount's self-serve Connected TV (CTV) advertising platform. On June 10, 2026, Paramount publicly launched its Agency Partner Program and its new partner directory, and New Path Digital is featured among the founding partners, recognized as a trusted, vetted expert on the platform. For New Path Digital, this partnership is a natural extension of what New Path Digital has always done: combine data, strategy, and straight-up hustle to help businesses grow smarter, not just louder. Getting in early means its team has already built the expertise, relationships, and playbooks that newer entrants are only beginning to develop. "Being chosen as one of the first Paramount Ads Manager Agency Partners is an honor, and it reflects how our team has approached advertising on streaming platforms from day one. We've always believed that great television and accountable, data-driven media aren't a trade-off. This partnership lets us put premium CTV within reach for the ambitious brands we serve - and prove its impact." - Chris Whitesell, President & Founder, New Path Digital A first-mover advantage in self-serve CTV. Connected TV has quickly become one of the most valuable places for brands to reach engaged audiences, but until recently, premium streaming inventory was difficult for most advertisers to access directly. Paramount Ads Manager changed that by opening up self-serve access to some of the most-watched content in streaming. Being named one of the program's founding Agency Partners isn't automatic. Agencies are vetted by Paramount's team and admitted based on their experience launching campaigns on the platform. That early credibility gives the brands New Path Digital work with confidence that their campaigns are managed by a team with proven, platform-specific expertise, and not a learning curve billed by the hour. What is Paramount Ads Manager? Paramount Ads Manager is a self-serve platform that lets businesses run TV ads across Paramount's premium streaming portfolio, including Paramount+, CBS, Pluto TV, and MTV. Campaigns can launch fast, putting brands on screen in front of real streaming audiences, often within a day or so of setup. What makes the inventory stand out is the quality of attention it captures: * 200M+ monthly ad-supported views across one of the fastest-growing streaming platforms. * Up to 6x longer ad views than social, with full-screen, sound-on, unskippable placements. * High-90s video completion rates - roughly 30 unskippable seconds on the biggest screen in the home. What this means for the brands New Path Digital work with. Its role as an Agency Partner is to take the power of the platform and turn it into results. Here's where New Path Digital focus. Precision targeting - and retargeting Paramount Ads Manager lets New Path Digital reach the right audiences with granular controls, then bring high-intent viewers back for another touch: * Location: ZIP codes, cities, states, DMAs, or national. * Demographics: gender, age, and household income. * Interests and behaviors: pet owners, parents, online shoppers, sports fans, and more. * Genre and content bundles: news, entertainment, action, movies, and curated packages. * Retargeting via the Paramount Pixel, reaching people who've visited a brand's website or already seen its ads - reinforcing the message with an average 96% video completion rate. Measurement tied to real business outcomes. CTV doesn't have to be a brand-awareness black box. The Paramount Pixel connects ad exposure to site visits, form fills and sign-ups, online purchases, and in-store foot traffic, all viewable in the performance dashboard. That means New Path Digital can report on impact the way a performance marketer expects, not just impressions delivered. "From an analytics standpoint, the Paramount Pixel and cross-platform measurement are what make this exciting. We can connect CTV exposure to real outcomes like site visits, leads, and purchases, and de-duplicate reach across platforms. That turns the biggest screen in the home into a channel we can actually hold accountable to results." - Devvkanth Musunuru, Senior Analytics Project Developer, New Path Digital Extending reach with Performance Multiplier. With one click, Paramount's Performance Multiplier extends a CTV buy to brand-safe sites across the open web including ABC News, Apple News, CBS News, CBS Sports, Fox Sports, NBC News, TIME, and more. In one example, a jewelry retailer that added it saw a 66% lower cost per site visit and over 5,000 incremental site visits on top of their CTV results. Premium reach, including live sports Beyond entertainment, the platform reaches 34M+ sports fans through CBS Sports, MaxPreps, 247Sports, the CBS Sports Golazo Network, live soccer, and curated sports content on Pluto TV - an always-on way to put brands next to some of the most-watched moments in streaming. Case study: reaching a third of a market with premium CTV. Here's the kind of result this partnership helps New Path Digital deliver. A regional home-services company in North Carolina's Triad came to New Path Digital to drive awareness for a high-priority recruitment push across an 11-county footprint of roughly 1.75 million people. New Path Digital built an all-CTV awareness campaign around a single :30 spot, with Paramount+ as a core part of the premium media mix. The Paramount+ flight alone delivered: * 502,844 impressions and 185,496 unique household reach, the second-largest reach of any platform in the campaign. * A $19.89 eCPM on a roughly $20 plan - efficient, premium-screen delivery. * $5,000 in added media value contributed by Paramount on top of the plan. * Largely incremental reach - cross-platform analysis showed Paramount+ added new households that other platforms weren't reaching. Just as important was the company it kept. The brand ran alongside premium, brand-safe programming like NCIS, Survivor, NFL on CBS, UEFA Champions League, and CBS Sports HQ - the kind of high-attention, lean-in environment that builds the familiarity and credibility an employer brand depends on. "What excites me most is what this means for our clients. Paramount Ads Manager gives us premium, brand-safe inventory we can stand up quickly and manage end to end - from creative to targeting to reporting. It fits right into the broader strategies we build, so CTV stops being a standalone experiment and becomes a measurable part of the plan." - Kelly Paul, Vice President, Marketing Operations, New Path Digital Why New Path Digital. New Path Digital is a data-driven digital media agency powering measurable growth for ambitious brands. CTV is a perfect fit for that mission: it pairs the storytelling impact of television with the targeting and accountability of digital. As a Paramount Ads Manager Agency Partner, its team brings hands-on platform expertise, access to exclusive partner resources and co-marketing, and the ability to fold CTV into a brand's broader media strategy - from creative through targeting, optimization, and reporting. For brands that want impact over volume, New Path Digital make premium streaming simple to launch and easy to measure. Ready to put your business in show business. If you're curious whether Connected TV belongs in your media mix, New Path Digital'd love to talk through your goals and budget. As a founding Paramount Ads Manager Agency Partner, New Path Digital can help you go from idea to on-air quickly and prove the results. Explore the platform at adsmanager.paramount.com, see New Path Digital listed among the partners at adsmanager.paramount.com/agency-partners, or reach out to its team to get started. About New Path Digital. The results you want. The team you'll trust. New Path Digital is a North Carolina-based, data-driven digital media agency that helps businesses grow smarter, not just louder. From strategy and creative to paid media, analytics, and marketing technology, New Path Digital connect every tactic to measurable outcomes - and New Path Digital stick around: 95% of its clients stay past year one, with an average partnership of 7.5 years. New Path Digital is a Google Partner, Microsoft Partner, Semrush Agency Partner, Stape Partner, and now a Paramount Ads Manager Agency Partner. Chris Whitesell is President and Founder of New Path Digital. With more than 20 years of experience in marketing and advertising, he leads the agency in developing consumer-focused strategies that influence purchase decisions, with an emphasis on understanding clients' most valuable customers and challenging how brands reach and communicate. Chris serves on the Board of Directors of the Hartley Drive YMCA and the High Point Economic Development Corporation. Table of Contents

Paramount changes 'Teenage Mutant Ninja Turtles' name after 42 years. 0 2 minutes read Paramount is officially introducing a much younger version of the heroes in a half-shell with Teeny Mutant Ninja Turtles, a new preschool-focused animated series arriving this summer. According to Polygon, four 30-minute episodes of the 3D animated series will stream on the Nick Jr. YouTube channel beginning July 24. The outlet also shared first-look images and footage featuring Leonardo, Donatello, Michelangelo, and Raphael in "Teeny Turtle" form. You can watch the new teaser below: Produced by Nickelodeon Digital Studio, the series follows the Turtles during their earliest ninja-training days under Splinter. Because the show is aimed squarely at preschoolers, the brothers' signature weapons have been redesigned with softer, jelly-like appearances. The new series marks another major evolution for the Teenage Mutant Ninja Turtles franchise, which continues expanding across film, television, publishing, gaming, and soon, even themed dining experiences. Despite shelving a number of anticipated projects last year, Paramount still has a large amount of TMNT content on the way. One of the biggest upcoming releases is Mutant Mayhem 2, the sequel to 2023's successful animated theatrical reboot. The original film helped re-establish the franchise as a box-office force and introduced a new generation to the Ninja Turtles. The follow-up is currently scheduled to hit theaters in 2027. At the same time, Paramount is also moving ahead with an untitled live-action reboot that will blend CG animation with live-action. Reports indicate the studio hopes the film can achieve the same level of commercial success as its Sonic the Hedgehog movies. Outside theaters and streaming, the franchise is continuing to expand in other ways as well. Teenage Mutant Ninja Turtles: Splinter's Dojo, a middle-grade illustrated novel, is scheduled for release in September. Fans will also soon be able to experience TMNT outside the screen entirely through themed pizzerias opening in Santa Monica, Monterrey, Mexico, and São Paulo, Brazil. Although The Last Ronin movie adaptation is no longer moving forward, the darker storyline will continue through new comics, a novel adaptation, and a video game. Meanwhile, Paramount appears focused on ensuring TMNT remains one of its biggest family-friendly brands for years to come. Dan is a huge fan of Star Wars, Disney, Jurassic Park, Ghostbusters, TMNT and Harry Potter, and has written for numerous film-focused and Disney-related sites, including Epicstream, Theme Park Tourist and Homey Hawaii. He has also recently completed his first children's novel, which he hopes to get published within the next year.

Star Trek enters the webcomic era with Stargazers and Recollection. Credit: Paramount/Webtoon Paramount partners with WEBTOON to launch Stargazers and Recollection, two 40-episode series introducing new canon stories in a mobile-first format. Paramount and WEBTOON Entertainment Inc. have partnered to launch two original, standalone webcomic series that expands the Star Trek universe into the vertical-scroll format. The collaboration begins with Stargazers, which launched on May 17, 2026, and Recollection, scheduled to debut later this summer. Both 40-episode series will feature all-new canon adventures building on the legacies of Deep Space Nine, The Next Generation, and Voyager. "We're introducing Star Trek on a new platform with WEBTOON, creating a uniquely immersive experience for our audiences," said Amy Jarashow, Head of Global Publishing at Paramount. "It's an exciting evolution for the franchise, and a powerful way to connect with both devoted fans and a new demographic." The two series feature artwork by Kisai Entertainment. The story follows Leon, an optimistic young man resisting a defined career path, and Syrrik, his childhood friend who is facing intense pressure to join Starfleet Academy. After a falling out, the two are drawn back together, navigating a complicated romance while simultaneously becoming entangled in a station-wide animal smuggling conspiracy. The series launched with three free episodes and five "Fast Pass" episodes. Treknews took a look at the first two episodes and appreciated the vertical-scroll format, which makes it easy to consume the story on your phone. Its one critique is that it seems like the episodes end suddenly and without rhyme or reason, as if the story was cut up arbitrarily into various chapters. Recollection, meanwhile, is written by New York Times bestselling author Sam Maggs (Critical Role, Star Wars) and features a mystery inspired by The Next Generation and Voyager. The series begins with seven passengers awakening on a Federation starship with complete amnesia. The crew must rely on a suspicious holopilot named JAID and a mysterious Vulcan contact to unlock fragments of their memories. WEBTOON boasts approximately 145 million monthly active users globally. The company has previously partnered with major entertainment brands including Warner Bros. Animation and DC to adapt traditional intellectual property for digital comic audiences. Stay tuned to TrekNews.net for all the latest news on Star Trek: Strange New Worlds, Star Trek: Starfleet Academy, Star Trek: Section 31, Star Trek: Lower Decks, Star Trek: Picard, Star Trek: Discovery, Star Trek: Prodigy, and more. Kyle has been a lifelong Star Trek fan, and isn't ashamed to admit that Star Trek V: The Final Frontier and Star Trek: Nemesis are his favorite Star Trek movies. Facebook.