Full-Time

Growth Enablement Specialist

Posted on 9/15/2025

LocalEdge

LocalEdge

201-500 employees

Local digital marketing for small businesses

No salary listed

Tampa, FL, USA

In Person

Category
Sales & Account Management (1)
Required Skills
Salesforce
Data Analysis
Requirements
  • Bachelor’s degree in Business, Healthcare Administration, Computer Science, or related field preferred (or equivalent experience)
  • 3–5 years of experience in a Sales Engineer, Demonstration Specialist, or Solutions Consultant role, specifically in healthcare technology or managed care for Health Plans
  • Strong understanding of care management workflows, prior authorization, data integration, and reporting/analytics in healthcare
  • Excellent presentation skills with the ability to engage both technical and non-technical audiences
  • Proficiency with CRM tools (Salesforce preferred), presentation tools, and virtual meeting platforms
  • Strong problem-solving and solution-design skills with a client-first mindset
  • Willingness and ability to travel a minimum of 25% for client presentations and industry events
Responsibilities
  • Deliver engaging, customized demonstrations of MHK’s solutions, including enterprise navigation, intake processes, utilization and case management workflows, clinical content integration, automated correspondence, audit trails, and reporting/analytics capabilities
  • Showcase value propositions to align with client needs, highlighting efficiency, compliance, and outcomes
  • Collaborate with Account Executives and prospects to understand client challenges, goals, and business requirements while providing exceptional relationship management skills
  • Tailor demonstrations to specific workflows, user roles, and operational use cases
  • Build and grow client trust organically as a product advisor by proving an ongoing value through accountability, proactive communication and transparency, while providing tailored solutions aligned to each client’s goals and use cases
  • Translate technical functionality into clear business narratives
  • Position MHK solutions as a strategic enabler for improved care, compliance, and operational performance
  • Act as the primary technical resource during sales cycles
  • Respond to product-related questions, provide workflow insights, and address objections
  • Support RFI/RFP technical responses and client security questionnaires as needed
  • Partner with Sales, Product, and Marketing teams to enhance demo strategies and align messaging
  • Develop and maintain demo scripts, use cases, and supporting materials for repeatable, high-impact demonstrations
  • Support internal onboarding and training
  • Create and maintain sales enablement resources such as product playbooks, competitive positioning, use-case scenarios, and ROI/value frameworks
  • Contribute to the continuous improvement of demonstration assets, proof-of-concepts, and solution blueprints
  • Serve as a trusted advisor to senior client stakeholders; influence strategy and trust-building
  • Gather insights from client interactions to share with Product and Engineering teams
  • Provide recommendations on enhancements, new use cases, and competitive positioning
  • Stay current with trends in healthcare IT, care management, interoperability, and regulatory requirements
  • Leverage industry knowledge to strengthen client conversations and positioning
Desired Qualifications
  • Exceptional communicator with strong storytelling ability
  • Comfortable translating technical details into real-world business value
  • Highly collaborative team player who thrives in a fast-paced sales environment
  • Detail-oriented with a commitment to delivering high-quality, tailored client experiences

LocalEdge is a digital marketing service from Hearst Media Services that helps local businesses reach their target customers online. It offers a suite of advertising products including social media management, local SEO, review generation, and marketing analytics, with a performance-based model aimed at delivering cost-effective leads. The product set works by optimizing a business’s local online presence and running targeted campaigns across social channels, search, and review platforms to attract the right customers while tracking results through analytics. What sets LocalEdge apart is its scale as part of Hearst Media Services and its focus on local markets across the United States, serving a broad range of clients from small shops to larger enterprises with a goal of improving marketing ROI. The overarching goal is to help local businesses grow by increasing visibility and generating measurable, cost-efficient leads through local-focused digital marketing.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Buffalo, New York

Founded

1968

Simplify Jobs

Simplify's Take

What believers are saying

  • Expanding Local Service Ads into healthcare and legal boosts specialized LSA packages.
  • Reseller programs attract agencies preferring white-label local digital services.
  • Bundling video optimization with social management drives conversions for clients.

What critics are saying

  • Google's AI Overviews suppress 70-90% local SEO traffic in 3-6 months.
  • Yext's Walmart contracts erode SMB market share in 12-18 months.
  • Meta's algorithm shift reduces unverified clients' social efficacy in 6-12 months.

What makes LocalEdge unique

  • LocalEdge offers performance-based advertising delivering cost-effective leads to local businesses.
  • Specializes in AI-enhanced local SEO adapting to Google's AI Overviews launched 2024.
  • Provides comprehensive suite including social media, reviews, and marketing analytics.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Mental Health Support

Paid Vacation

Paid Parental Leave

INACTIVE