Full-Time

CRM Solutions Manager

Posted on 3/10/2025

Expedia

Expedia

10,001+ employees

Travel booking and service platform

Compensation Overview

$197k - $275.5k/yr

Senior, Expert

Company Historically Provides H1B Sponsorship

London, UK + 1 more

More locations: Austin, TX, USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Science
SQL
Salesforce
JIRA
Confluence
Data Analysis
HTML/CSS
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 7+ years of experience in CRM Technology, preferably of utilizing Salesforce Marketing Cloud to create automated and personalized customer journeys. Leveraging all aspects of the platform – Journey Builder, Automation Studio, Email Studio, Intelligence Reports, Einstein etc
  • Expert Knowledge of SQL, HTML, CSS and Marketing Cloud scripting languages (AMPscript, GTL & SSJS)
  • Expert Knowledge of data concepts like relational data, data types, variables, data transformation, etc. Able to conceptualize how data flows, where it comes from and how to transform it to be useful in marketing comms and proactively query new and existing data sets
  • The ability to speak with both technical people like software engineers and non-technical people like marketing managers, helping to bridge the gap and 'translate' between the two groups
  • Experience with structuring customer and business problems and solutions to address - determining tangible actions and driving forward the execution of initiatives to solve problems
  • Ability to work in a very dynamic environment and keep track of constantly changing requirements and intersecting projects
  • Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira
  • Experience with data security (including PCI, PII data), as well as CCPA and GDPR privacy laws and regulations
  • Intimate knowledge on how data is used to power outbound communications in B2C
  • Technical experience in cloud and big data technologies
  • Self-starter who enjoys taking on challenging problems and operationalizing solutions
  • Previous success building strong partnerships and relationships with clients/stakeholders in a wide range of roles and levels, across the institution
  • Strong commercial acumen and the ability to simplify and communicate complex concepts concisely and clearly
  • Strong relationship and facilitation skills both within diverse engineering and global cross-functional organizations
Responsibilities
  • Develop and support innovative marketing strategies using Salesforce Marketing Cloud to enhance customer engagement, acquisition, and retention in partnership with production and comms owners
  • Guide Communication Owners on Salesforce Marketing Cloud functionalities for email marketing, automation, data segmentation, and personalized customer journeys
  • Demonstrate exceptional problem-solving skills, investigating issues and finding efficient solutions to drive successful campaign execution
  • Collaborate with cross-functional teams to identify opportunities and challenges, resolving them promptly to ensure seamless marketing operations
  • Participate in discovery sessions with project teams to understand data requirements needed to support solution implementations
  • Navigate complex data structures and leverage data insights to optimize marketing efforts, driving higher ROI and customer satisfaction
  • Utilize data analytics and performance metrics to measure campaign success and make data-driven decisions
  • Collaborate closely with marketing stakeholders, technology teams, and external partners to align strategies and achieve common goals
  • Stay updated with industry trends, emerging technologies, and best practices related to marketing, development, and Salesforce Marketing Cloud
  • Identify opportunities for process improvements, new marketing tactics, and innovative approaches to stay ahead in the competitive market

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Unlike many competitors, Expedia Group not only provides a platform for travelers but also partners with service providers, offering them valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting the growth of its partners in the travel sector.

Company Size

10,001+

Company Stage

IPO

Headquarters

Bellevue, Washington

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Expedia's Flight Deals tool attracts users with competitive pricing and personalized options.
  • Partnership with Southwest Airlines expands flight offerings and attracts more customers.
  • Natalie Wills' appointment strengthens Expedia's brand presence through media partnerships.

What critics are saying

  • Increased competition from AI-powered platforms like Kayak could challenge Expedia's market share.
  • Recent layoffs may impact Expedia's ability to innovate and maintain operational efficiency.
  • Seeru's B2B marketplace could attract Expedia's business clients in emerging markets.

What makes Expedia unique

  • Expedia offers a comprehensive suite of travel services under one platform.
  • Expedia's diverse brand portfolio caters to individual travelers and corporate partners.
  • Expedia's commission-based and advertising revenue model supports a win-win for travelers and partners.

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Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Company News

PhocusWire
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Phocuswire'S Weekly Travel Tech News Briefs: Sihot, Hijiffy, Magpie, Visit Group And More...

Here's our roundup of the people, product and partner news from the global travel industry this week.SIHOT, smartphone walletsSihot, a hotel management system, has introduced digitized booking information, allowing guests to add hotel reservations to Apple or Google Wallets.The system is meant to simplify check-ins by offering seamless integration with Sihot’s platforms, including SIHOT.PMS and Sihoh.Kiosk, enabling guests to access booking details via QR codes.This development enhances operational efficiency while improving the guest experience by reducing check-in queues and eliminating the need to search for email confirmations.Sihot’s CEO Carsten Wernet said the innovation provides instant access to reservation details, streamlining the guest journey from arrival to check-in.Visit Group appoints new CEOVisit Group, a hospitality software-as-a-service provider in Northern Europe, has appointed Richard Wiegmann as CEO.Wiegmann, a veteran of travel technology with leadership experience at Amadeus, Sabre and Expedia, has been appointed to help drive the company’s next phase of growth and innovation.Former CEO James Dixon will transition to chief operating officer. Wiegmann’s leadership is expected to enhance Visit Group’s global expansion and product offerings, positioning the company for future success.HiJiffy, Expedia GroupHiJiffy, which provides artificial intelligence-powered communication for hotels, has partnered with Expedia Group to streamline the management of traveler messages.The integration allows hoteliers to manage all Expedia Group communications directly through HiJiffy’s console.With features like access to conversation history, real-time alerts and message attachments, hotel staff should be able to focus on delivering a personalized guest experience.Tiago Araújo, HiJiffy’s co-founder and CEO said hotels would boost efficiency by centralizing guest interactions.Tourism Tribe, MagpieTourism Tribe has partnered with Magpie to launch an AI-powered platform for Australian tourism operators, aimed at saving time and boosting visibility.The platform automates the distribution of product content across major resellers like Google, Viator, GetYourGuide and Expedia, eliminating manual updates.It also offers features like AI-driven content updates, seamless integration with Google Things to Do, review management and built-in Google Analytics tracking.Already established in the United States and Europe, Magpie helps operators save time, improve rankings and increase direct bookings.Civitatis names chief product officerCivitatis has appointed Andres Spitzer, a former Amazon executive, as chief product officer to help drive growth.Spitzer, who brings experience in product development to the role, is set to focus on enhancing scalability, expanding B2B and B2C growth and improving customer experiences.Alberto Gutiérrez, CEO of Civitatis said Spitzer’s expertise in scaling complex sectors will strengthen Civitatis’ partnerships and global footprint.Sercotel, OracleSercotel, is leveraging Oracle's OPERA Cloud PMS and Oracle Simphony Cloud POS to support its international growth.The Spain-based hotel chain, which has 77 properties, benefits from centralized management, standardized processes and better integration with existing systems.Oracle Cloud enables unified guest profiles, personalized experiences and operational efficiency. The scalable infrastructure simplifies hotel tasks, improves room service and accelerates system implementation for new openings.Oracle’s cloud technology will also help Sercotel to provide innovative, tech-driven guest experiences as it expands.Riskline appoints new CEOTravel risk intelligence company Riskline has appointed Suzanne Sangiovese as CEO.With more than a decade at the company, most recently as director of travel and technology, Suzanne succeeds founder Kennet Nordlien, who transitions to executive chairman.As CEO, Sangiovese will focus on driving Riskline’s strategic vision, enhancing financial performance and fostering innovation. She aims to strengthen strategic partnerships and expand the company’s presence in new markets.Her appointment also highlights Riskline’s commitment to promoting gender diversity in travel tech, with women still underrepresented in leadership roles in the sector.Seeru launches B2B travel marketplaceSeeru has launched its B2B travel marketplace, targeting corporate travel buyers, online travel agencies and businesses in emerging markets.The technology, which was unveiled at Web Summit Qatar aims to simplifies access to global travel inventory via a single dashboard and API, securing partnerships in seven countries and driving rapid growth.Seeru's CEO, Mansi said the platform will digitize offline markets, automate workflows and reduce costs. Seeru plans to expand its services, including hotel bookings, by the end of 2025.Wheel the World accessible tourismWheel the World and TravelAbility have partnered with Lynn Osmond, former CEO of Choose Chicago, to promote accessible tourism across United States destinations.The initiative aims to cater to the growing market of travelers with disabilities, enhancing visitor experiences while boosting local economies.Osmond, who brings a wealth of tourism leadership experience, became passionate about accessible travel after her husband’s diagnosis of an aggressive form of Parkinson’s. She will focus on an end-to-end accessibility solution.Curator Hotels, FreshAir SensorCurator Hotel & Resot Collection has partnered with indoor air quality (IAQ) monitoring specialist FreshAir Sensor.The partnership aims to enhance the guest experience and create new revenue opportunities through the introduction of FreshAir Certified rooms.The initiative allows Curator hotels to improve IAQ, differentiate themselves in a competitive market and unlock ancillary revenue streams.“We’re excited to offer our members cutting-edge air quality solutions,” said Brent Hayhurst, vice president of program development for Curator.Nium, G2 TravelNium has partnered with G2 Travel to streamline global hotel payments through virtual cards.The partnership allows G2 Travel to pay its hotel partners using Nium’s Visa and Mastercard-accepted virtual cards, available in more than 20 currencies.The collaboration aims to improve payment speed, reduce fraud and enhance cash flow for hotels

Travel Monitor
Mar 12th, 2025
Expedia Group fuels airline growth as travel demand soars

To help travellers find the best fares, Expedia has launched a new Flight Deals tool in its app.

Mi3
Mar 11th, 2025
Nova's Red Room Global Tour returns with international line-up

Nova Entertainment is bringing back its Red Room Global Tour for a fifth iteration, in partnership with Expedia.

Skift
Mar 6th, 2025
Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Expedia Group appointed Natalie Wills, who has experience in large media partnerships and Super Bowl campaigns, as senior vice president of brand marketing & creative.

Hospitality Net
Mar 5th, 2025
HiJiffy integrates with Expedia Group to simplify the management of travellers' messages

HiJiffy integrates with Expedia Group to simplify the management of travellers' messages.

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