Full-Time

Sales Consultant

Deadline 7/1/27
Rural King

Rural King

1,001-5,000 employees

Family-owned retail chain offering rural goods

Compensation Overview

$15.50 - $18.90/hr

Radford, VA, USA

In Person

On-site in Radford, Virginia; no remote option stated.

Category
Sales & Account Management
Required Skills
Sales
Inventory Management

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Requirements
  • High school diploma or equivalent; additional education or certifications in agriculture or related fields is a plus.
  • Proven experience in a sales or customer service role, preferably in a retail environment.
  • Deep knowledge and passion for agriculture, farm equipment, tools, and home essentials.
  • Excellent interpersonal and communication skills, with the ability to build rapport with customers and provides exceptional service.
  • Strong problem-solving abilities and the capacity to handle customer inquiries and concerns effectively.
  • Results-driven mindset with a focus on achieving sales targets and driving revenue growth.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing customer demands.
  • Basic computer skills for point-of-sale transactions and inventory management systems.
  • Resilience and a willingness to deal with rejection.
  • Excellent negotiation and conflict resolution skills.
  • Initiative to devise sales strategies and work under pressure.
  • Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
  • Proficiency with Microsoft Office Suite or related software.
  • Working knowledge of Microsoft Office Suite.
  • Comfortable navigating computer systems and software to assist customers or manage activities.
Responsibilities
  • Provide excellent customer service by helping potential customers find power equipment products that match their specific applications and needs.
  • Engage the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model.
  • Assist customers throughout the retail financing process and ensure all requirements are met prior to the release of the tractor.
  • Manage the ordering of many types of Power Equipment for store stock as well as customer special orders.
  • Assist with receiving, moving, and displaying power equipment products.
  • Follow the Indoor Merchandising Guide to its entirety, to ensure that all products are set and maintained to company standards.
  • Conduct power equipment demonstrations when necessary.
  • Assist customers in locating items within the store and recommend suitable alternatives if a particular product is unavailable.
  • Actively listen to customer concerns, address any questions or issues promptly, and provide appropriate resolutions or escalate to the supervisor, if required.
  • Collect customer contact information for situations that require follow-up such as times we are out of a product but expecting it to arrive soon, customer order arrives, new product is received that they might be interested in.
  • Establish and maintain healthy, long-term relationships with customers to generate repeat business and referrals.
  • Provide expert advice and product knowledge to customers regarding a wide range of products such as power equipment, live animals, heating, fencing, batteries, lawn care, pools, etc.
  • Demonstrate the features and benefits of the products, conduct product demonstrations, and explain technical specifications, as necessary.
  • Utilize upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.
  • Promote exclusive offers and awareness of store loyalty program.
  • Process special orders, operate the POS register, and resolve return issues as needed.
  • Collaborate with team members to achieve sales targets, foster a cooperative work environment, and contribute to the overall success of the store.
  • Participate in training sessions and stay updated on product knowledge, sales techniques, and company policies and procedures.
  • Contribute to the visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean and attractive sales floor during periods when not assisting customers.
  • Ability to work outdoors in elements such as Heat, Cold, Rain, Snow, Wind depending on your location.
  • Participate in cross-training for flexibility in various departments and responsibilities.
  • Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
  • Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
  • Perform other duties as assigned.

Preparing company description.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • A $40 million Virginia distribution facility in Henry County will create 150 new jobs by late 2026.
  • The $75 million Mattoon headquarters campus adds 100 jobs and retains 719, consolidating merchandising and IT functions.
  • Store openings in Sebring, Florida and Ashtabula, Ohio confirm expansion into underserved rural markets by end of 2026.

What critics are saying

  • Tractor Supply's 2,300-store Fortune 500 scale enables deeper discounts, eroding Rural King's 160-store niche in 6–12 months.
  • Amazon's same-day rural delivery for feed and seed displaces in-store traffic for essential goods within 6–12 months.
  • The $800,000 Cullman tax incentive faces backlash over unfair competition, risking future incentives and community trust in 3–6 months.

What makes Rural King unique

  • Rural King operates 153 stores across 18 states as a third-generation family-owned farm and home retailer.
  • It offers proprietary brands RK Tractors, RK Guns, and RK Talent to deepen rural lifestyle engagement.
  • The company maintains in-store traditions like free popcorn and coffee, distinguishing its customer experience from competitors.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Mental Health Support

Wellness Program

Company News

Journal Gazette & Times-Courier
Jun 12th, 2026
June 11 recap: mattoon, Charleston & coles county news you may have missed today.

June 11 recap: mattoon, Charleston & coles county news you may have missed today. * 3 hrs ago Thursday's news: What you missed while you were at work. (3) updates to this series since 3 hrs ago Rural King is building a new flagship store, corporate office and event center along a planned north extension of Swords Drive near I-57. Company President Alex Melvin said the campus will be located north of Illinois 16 and west of Interstate 57 in the area of the interchange. It will include the company's headquarters, a flagship store and a separate events center that will seat up to 1,500. The tenth annual Tour de Charleston is set to offer bicycle races for all ages and other festivities on Saturday, June 13.

Vandalia Radio
Jun 12th, 2026
Rural King building new headquarters in Mattoon.

Rural King building new headquarters in Mattoon. Vandalia, IL, USA / Vandalia Radio Jun 12, 2026 | 4:20 AM (Mattoon, IL) - Rural King is building a new headquarters in Coles County. Governor Pritzker announced that the farm equipment supplier will invest 75-million-dollars to construct a new Store Support Center Campus in Mattoon. The new location will hold the company's leadership and support departments. The project will create 100 new full-time jobs and retain 719 existing full-time jobs in Coles County.

Journal Gazette & Times-Courier
Jun 11th, 2026
Rural King breaks ground on $75 million community development project in Mattoon

Rural King breaks ground on $75 million community development project in Mattoon Get the latest local business news delivered FREE to your inbox weekly.

The Pantagraph
Jun 11th, 2026
Rural King breaks ground on $75 million community development project in Mattoon.

Rural King breaks ground on $75 million community development project in Mattoon. * Rob Stroud * Jun 11, 2026 Updated 10 mins ago * 0 MATTOON - Rural King celebrated the start of construction Thursday on a new $75 million store support campus in Mattoon that is expected to create some 100 jobs. People are also reading... Related to this story. This Joseph Ressler photo gallery features area athletes, including Charleston's Treylin Couch (pictured), in Saturday's IHSA boys track and f...

The Outdoor Wire
Apr 2nd, 2026
Federal Ammunition and Affiliate Brands Receive Top Award from Rural King

Federal Ammunition and affiliate brands receive top award from Rural King. The Kinetic Group (TKG) was recently named Rural King's Sporting Goods Vendor of the Year. TKG's Senior National Account Manager, Eric Labelle, accepted the award from Caesar Girod, Senior Buyer, Jeff Krogmann, Vice President of Hardlines, and John Leonauskas, Executive Vice President of Merchandising at Rural King's 2026 Annual Vendor Summit in Mattoon, Illinois. "We are proud of our close partnership with Rural King," said Labelle. "By navigating challenging market conditions together, we've ensured that TKG's ammo brands remain available to sportsmen and women across rural America. We are truly honored to receive this recognition from the Rural King team." The Rural King Vendor of the Year award is the top recognition given to a supplier that demonstrates excellence in supporting Rural King's retail operations, which include farm, home, and sporting goods. TKG was specifically recognized for its dedication to excellence, growth, and support of its product offerings. The award recognizes partners who enhance Rural King's ability to provide quality products at good prices to customers in the rural communities they serve. "This award is a recognition of the hard work that both Rural King and TKG put into the business through planning and execution," said TKG's Senior Retail Sales Director, Jake Marolt. "These efforts help ensure high in-stock rates, seasonal end cap strategies, educational-based consumer marketing, increased collaboration, targeted 'Rudy' offers, and set us apart as a trusted strategic partner." TKG's Federal Ammunition and affiliate brands engineer and manufacture the most accurate, powerful, and reliable ammunition in the world. TKG is a member of the Ammo+ Division of the industrial-technological group CSG, a dynamic group of more than 100 manufacturing, development, and trading companies based in the U.S. and Europe. Learn more at www.thekineticgroup.com. Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products and to sign up for notifications about new product availability, rebate promotions, and other brand news via email, visit www.federalpremium.com.