Full-Time

Manager – Artist Brand Marketing

Bilingual, English/Spanish

Posted on 9/26/2024

Universal Music Group

Universal Music Group

10,001+ employees

Global music recording, publishing, and distribution

Consumer Goods
Entertainment

Mid

Miami Beach, FL, USA

Category
Art, Graphics & Animation
Brand & Creative Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Communications
Adobe Creative Suite
Adobe Photoshop
Branding/Brand Strategy
Canva
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in marketing, Communications, Design, or a related field
  • 3+ years of experience in brand strategy, copywriting and creative design
  • Minimum of 4 years of experience in marketing, ideally for an ad agency
  • Bilingual-English/Spanish (both written and spoken) required
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
  • Exceptional creative and design skills with a portfolio showcasing your work
  • Excellent communication skills with the ability to collaborate across teams and present ideas effectively
  • Proven experience in developing and implementing successful brand strategies and marketing campaigns
  • Ability to think strategically while also paying attention to detail
Responsibilities
  • Create artist brand strategies focused on building narrative and super fandoms
  • Plan Direct to consumer tactics focused on developing artists
  • Responsible for ensuring an always-on fan facing strategy with the artist
  • Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads
  • Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture
  • Create and Implement artist brand and narrative guidelines
  • Must have a strong knowledge base of Spotify / YouTube / Apple Music and their charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord
  • Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)
Universal Music Group

Universal Music Group

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Universal Music Group (UMG) is a leading music company involved in recording, publishing, and distribution across over 60 countries. It works with a variety of artists, from global stars like Elton John and Taylor Swift to independent musicians, providing services such as marketing and promotion. UMG generates revenue through music sales, streaming, licensing, live performances, and merchandising. The company aims to maintain its market leadership by offering comprehensive support to artists and maximizing revenue opportunities.

Company Stage

IPO

Total Funding

$3.9B

Headquarters

Santa Monica, California

Founded

1934

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • UMG's AI-driven analytics optimize marketing strategies and enhance consumer understanding.
  • The partnership with Modern Sky expands UMG's reach into the lucrative Chinese market.
  • UMG's focus on immersive experiences, like virtual reality concerts, creates new revenue streams.

What critics are saying

  • Drake's legal actions could harm UMG's reputation and result in financial penalties.
  • Limp Bizkit's lawsuit for unpaid royalties highlights potential financial liabilities for UMG.
  • UMG's 'Fan-Sational Holiday' campaign may face cybersecurity risks and data breaches.

What makes Universal Music Group unique

  • UMG leads the music industry with a diverse global presence in 60+ countries.
  • It offers comprehensive services, from recording to merchandising, for renowned and emerging artists.
  • UMG's strategic partnerships, like with WPP, enhance its advertising and promotional capabilities.

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Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

INACTIVE