Simplify Logo

Full-Time

Manager – Artist Brand Marketing

Bilingual, English/Spanish

Confirmed live in the last 24 hours

Universal Music Group

Universal Music Group

10,001+ employees

Global music recording, publishing, and distribution

Consumer Goods
Entertainment

Mid, Senior

Miami Beach, FL, USA

Category
Art, Graphics & Animation
Brand & Creative Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Communications
Adobe Creative Suite
Adobe Photoshop
Branding/Brand Strategy
Canva
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in marketing, Communications, Design, or a related field
  • 3+ years of experience in brand strategy, copywriting and creative design
  • Minimum of 4 years of experience in marketing, ideally for an ad agency
  • Bilingual-English/Spanish (both written and spoken) required
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
  • Exceptional creative and design skills with a portfolio showcasing your work
  • Excellent communication skills with the ability to collaborate across teams and present ideas effectively
  • Proven experience in developing and implementing successful brand strategies and marketing campaigns
  • Ability to think strategically while also paying attention to detail
Responsibilities
  • Create artist brand strategies focused on building narrative and super fandoms
  • Plan Direct to consumer tactics focused on developing artists
  • Responsible for ensuring an always-on fan facing strategy with the artist
  • Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads
  • Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture
  • Create and Implement artist brand and narrative guidelines
  • Must have a strong knowledge base of Spotify / YouTube / Apple Music and their charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord
  • Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)
Universal Music Group

Universal Music Group

View

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandising. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Company Stage

IPO

Total Funding

$46.2B

Headquarters

Santa Monica, California

Founded

1934

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • UMG's leadership in the music industry offers employees the opportunity to work with some of the most influential artists and cutting-edge technologies.
  • The company's diverse revenue streams and global presence provide financial stability and growth opportunities.
  • UMG's proactive approach to integrating AI and new technologies, like the MicDrop vocal plug-in, positions it as a forward-thinking leader in the industry.

What critics are saying

  • The ongoing legal battles with AI music generation companies could result in significant financial and reputational damage.
  • Rapid technological advancements and the rise of AI-generated music may disrupt traditional music industry models, posing a threat to UMG's established business practices.

What makes Universal Music Group unique

  • UMG's extensive global reach and diverse portfolio of artists, from superstars to emerging talents, sets it apart from competitors.
  • The company's multifaceted revenue streams, including physical and digital sales, streaming, licensing, and live performances, provide a robust financial foundation.
  • UMG's strategic partnerships, such as with SoundLabs for AI vocal plug-ins, demonstrate its commitment to innovation and staying ahead in the music technology landscape.

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance