Manager – Artist Brand Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Universal Music Latin America (UMLA) is the world’s leading Latin entertainment company with operations in the United States and Mexico. The company is home to some of the most prolific names in Latin music, including Juanes, Alejandro Fernandez, Marco Antonio Solís, Los Tigres del Norte, Don Omar, Luis Fonsi, Juan Gabriel, Gloria Trevi, Café Tacvba, Belanova and Juan Magan, amongst many others. UMLE’s labels include Universal Music Latino, Machete Music, Capitol Latin, Fonovisa, Disa, Universal Music Mexico and GTS, the company’s artist management and booking division.

We are currently hiring for an Artist Brand Marketing Manager. This role reports to the VP of Marketing and is based at our Miami Beach office.

How You’ll CREATE:

• Create artist brand strategies focused on building narrative and super fandoms.

• Plan Direct to consumer tactics focused on developing artists.

• Responsible for ensuring an always-on fan facing strategy with the artist.

• Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.

• Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.

• Create and Implement artist brand and narrative guidelines.
  Must have a strong knowledge base of Spotify / YouTube / Apple Music and their

• Charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord. 

• Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)

Bring Your VIBE:

• Bachelor’s degree in marketing, Communications, Design, or a related field

• 3+ years of experience in brand strategy, copywriting and creative design

• Minimum of 4 years of experience in marketing, ideally for an ad agency

• Bilingual-English/Spanish (both written and spoken) required

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign

• Exceptional creative and design skills with a portfolio showcasing your work.

• Excellent communication skills with the ability to collaborate across teams and present ideas effectively.

• Proven experience in developing and implementing successful brand strategies and marketing campaigns

• Ability to think strategically while also paying attention to detail

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

  • 100% coverage for out-patient mental health services

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • A lifetime fertility support allowance of $30,000 to plan participants

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Marketing, Streaming & Digital Media