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Product Marketing Manager
Posted on 12/9/2022
Atlanta, GA, USA
Experience Level
Desired Skills
  • BA/BS degree in business, engineering, marketing or equivalent
  • 5+ years of product marketing experience at a SaaS or other high-tech company
  • Confident leader with the ability to define and execute go to market initiatives with minimal guidance among multiple goals and priorities
  • Proven, hands-on experience developing a variety of collateral including pitch decks, demos, data sheets, videos, and webinar/event content
  • Worked previously in an audit, compliance, governance, risk or security software company in a similar capacity
  • A technical background based on degree (i.e. engineering or computer science) or experience applying complex technical concepts in practice
  • Relevant industry certifications like CPMM, CPM, PMP, CISSP, CISM, CISA
  • Technical product experience like consulting, sales engineering, or product management
  • Define strategy and work with fellow product marketers, content marketers, and demand generation teams to support campaigns and launches
  • Develop and maintain a deep understanding of ideal customer profiles and primary buyer personas to ensure you are crafting messaging that will resonate with their challenges
  • Build and update messaging & positioning across assets based on customer feedback and market events
  • Monitor feedback from sales and coordinate sales enablement efforts
  • Attend product management meetings to understand what's coming and play a critical role in prioritizing the roadmap
  • Lead customer meetings to gather feedback and insights
  • Evangelize your product offering, presenting in webinars, at industry events, and in customer meetings
  • Develop and own the go to market strategy for multiple products/solutions within the GRC & Security Assurance Cloud
  • Define the messaging & positioning for OneTrust's products and solutions to communicate core value propositions and how our tools help customers solve problems
  • Develop internal content and assets, presentations, training, competitive analysis, and other collateral to enable the sales team
  • Develop external content like videos, data sheets, webinars, and other assets that resonate with OneTrust's global customer base
  • Work with solutions engineering teams to develop and maintain product demos
  • Work with product management to understand and define product requirements and roadmap
  • Partner with demand generation to define and execute timely campaigns based on market events and business priorities to build awareness and pipeline
  • Own the coordination and execution of product launches for new products, solutions, features, and positioning
  • Engage with customers to gain insights and feedback through different channels such as demos, QBRs, and customer advisory boards

1,001-5,000 employees

Global privacy compliance
Company Overview
OneTrust was founded with a mission to help companies be more trusted.