Full-Time
Demand Generation Marketer
Confirmed live in the last 24 hours
Standard Metrics
51-200 employees
SaaS platform for investor relations management
Compensation Overview
$135k - $175kAnnually
Senior, Expert
Remote in USA
- 5+ years of demand gen and/or digital marketing experience at a growing B2B SaaS startup
- Extensive experience in email marketing, social advertising, SEM, and paid digital
- Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
- Experience working with marketing analytics tools and platforms
- Enthusiasm for experimentation and operating in a lean and scrappy manner as we scale our business
- Flexibility and adaptability to changing priorities and business needs
- Passion for marketing and staying up-to-date with industry trends and developments
- Develop and implement digital marketing strategies to drive online traffic to the company's website and generate leads
- Manage and optimize digital advertising campaigns across various platforms including Google Ads and LinkedIn
- Manage the email marketing calendar, including the planning, execution, and optimization of email campaigns
- Experiment and execute on new channel strategies (webinars, organic social, and digital and event sponsorships)
- Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROI
- Provide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metrics
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels
- Manage relationships with related vendors/agencies (digital, social, marketing automation), and review/evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvement
Standard Metrics provides a portfolio management and collaboration solution aimed at improving investor relations for companies. Their platform simplifies the processes of investor reporting and communication by integrating various systems, centralizing metrics, and automating reporting tasks. This allows businesses to focus on their core activities rather than administrative burdens. The company operates on a software-as-a-service (SaaS) model, where clients subscribe to use the platform for a recurring fee. Key features include simplified data sharing and automated reporting, which enhance efficiency in investor relations. Standard Metrics prioritizes security with advanced data encryption and has completed a SOC 2 Type II audit to ensure compliance with industry standards. The goal of Standard Metrics is to facilitate better decision-making and communication between companies and their investors.
Company Stage
Series A
Total Funding
$29.5M
Headquarters
San Francisco, California
Founded
2020
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- The SaaS model ensures a steady revenue stream, allowing for continuous platform improvements and customer support.
- Automated reporting and centralized metrics significantly reduce administrative burdens, enabling companies to focus on core business activities.
- The platform enhances collaboration between companies and investors, facilitating better decision-making and communication.
What critics are saying
- The competitive fintech market requires constant innovation to maintain a unique value proposition.
- Reliance on subscription fees means that customer retention is crucial for financial stability.
What makes Standard Metrics unique
- Standard Metrics offers an end-to-end portfolio management solution specifically designed for investor relations, unlike broader fintech platforms.
- The platform's integration of various systems of record and centralized metrics provides a unique, streamlined approach to investor reporting.
- Advanced security measures, including AES 256-bit encryption and SOC 2 Type II compliance, set Standard Metrics apart in terms of data protection.