Full-Time

Demand Generation Marketer

Confirmed live in the last 24 hours

Standard Metrics

Standard Metrics

51-200 employees

SaaS platform for investor relations management

Fintech
Cybersecurity
Financial Services

Compensation Overview

$135k - $175kAnnually

+ Equity Package

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Requirements
  • 5+ years of demand gen and/or digital marketing experience at a growing B2B SaaS startup
  • Extensive experience in email marketing, social advertising, SEM, and paid digital
  • Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
  • Experience working with marketing analytics tools and platforms
  • Enthusiasm for experimentation and operating in a lean and scrappy manner as we scale our business
  • Flexibility and adaptability to changing priorities and business needs
  • Passion for marketing and staying up-to-date with industry trends and developments
  • Experience working with startups and/or VCs a plus
Responsibilities
  • Develop and implement digital marketing strategies to drive online traffic to the company's website and generate leads
  • Manage and optimize digital advertising campaigns across various platforms including Google Ads and LinkedIn
  • Manage the email marketing calendar, including the planning, execution, and optimization of email campaigns
  • Experiment and execute on new channel strategies (webinars, organic social, and digital and event sponsorships)
  • Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROI
  • Provide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metrics
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels
  • Manage relationships with related vendors/agencies (digital, social, marketing automation), and review/evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvement

Standard Metrics provides a portfolio management and collaboration solution aimed at improving investor relations for companies. The platform simplifies the processes of investor reporting and communication by integrating various systems, centralizing metrics, and automating reporting tasks. This allows businesses to focus on their core activities rather than administrative burdens. Standard Metrics operates on a software-as-a-service (SaaS) model, where clients subscribe to access the platform and pay a recurring fee. Key features include simplified data sharing and automated reporting, which enhance communication and decision-making for both companies and their investors. Unlike many competitors, Standard Metrics places a strong emphasis on security, utilizing advanced data encryption and undergoing rigorous audits to protect sensitive information. The company's goal is to streamline investor relations and foster better collaboration between businesses and their investors.

Company Stage

Seed

Total Funding

$29.5M

Headquarters

San Francisco, California

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for ESG reporting tools can enhance Standard Metrics' offerings.
  • AI-driven analytics can improve personalized investor relations management.
  • Increased need for secure, cloud-based solutions boosts demand for Standard Metrics.

What critics are saying

  • Emerging fintech startups increase competition, potentially diluting market share.
  • Economic downturns may reduce demand for investor relations platforms.
  • Frequent platform updates due to rapid tech advancements could raise operational costs.

What makes Standard Metrics unique

  • Standard Metrics offers a secure, integrated SaaS platform for investor relations.
  • The platform centralizes metrics and automates investor reporting for efficiency.
  • Advanced data encryption and SOC 2 Type II audit ensure top-notch security.

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Benefits

Health Insurance

Flexible Work Hours

Paid Vacation

Paid Parental Leave

Complete Transparency

Regular Offsites