Full-Time

Demand Generation Marketer

Posted on 8/19/2024

Standard Metrics

Standard Metrics

51-200 employees

Automated portfolio management and collaboration tools

Compensation Overview

$135k - $175k/yr

+ Equity Package

Senior

Remote in USA

The company aims to pay at or above the market rate of US-based tech hubs like San Francisco or NYC.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Requirements
  • 5+ years of demand gen and/or digital marketing experience at a growing B2B SaaS startup
  • Extensive experience in email marketing, social advertising, SEM, and paid digital
  • Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
  • Experience working with marketing analytics tools and platforms
  • Enthusiasm for experimentation and operating in a lean and scrappy manner as we scale our business
  • Flexibility and adaptability to changing priorities and business needs
  • Passion for marketing and staying up-to-date with industry trends and developments
Responsibilities
  • Develop and implement digital marketing strategies to drive online traffic to the company's website and generate leads
  • Manage and optimize digital advertising campaigns across various platforms including Google Ads and LinkedIn
  • Manage the email marketing calendar, including the planning, execution, and optimization of email campaigns
  • Experiment and execute on new channel strategies (webinars, organic social, and digital and event sponsorships)
  • Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROI
  • Provide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metrics
  • Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels
  • Manage relationships with related vendors/agencies (digital, social, marketing automation), and review/evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvement
Desired Qualifications
  • Experience working with startups and/or VCs a plus

Standard Metrics provides automated portfolio management and collaboration tools for investors and portfolio companies in the financial services sector. The platform connects directly to a company's existing systems, ensuring accurate data collection and complete visibility into the portfolio. This integration allows users to analyze and report data effectively, enabling informed decision-making. Standard Metrics also simplifies the data collection process, allowing companies to focus on portfolio analytics rather than administrative tasks. Additionally, it centralizes metrics related to investor updates and requests, enhancing investor relations. The platform features a collaboration space where companies can communicate their needs to investors, adding further value. Security is a priority for Standard Metrics, with measures in place to protect user data.

Company Size

51-200

Company Stage

Series A

Total Funding

$29.5M

Headquarters

San Francisco, California

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for automated financial tools boosts Standard Metrics' market potential.
  • Growing interest in ESG metrics could expand platform features and attract users.
  • Rise of remote work aligns with demand for digital collaboration tools.

What critics are saying

  • Emerging fintech startups pose competition, potentially eroding market share.
  • Integration challenges with new systems may lead to data inaccuracies.
  • Economic downturns could reduce active investors, impacting revenue.

What makes Standard Metrics unique

  • Standard Metrics integrates directly with systems of record for accurate data.
  • The platform offers a two-sided collaboration feature for investors and companies.
  • Emphasis on security ensures user data protection and trust.

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Benefits

Health Insurance

Flexible Work Hours

Paid Vacation

Paid Parental Leave

Complete Transparency

Regular Offsites

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-5%

2 year growth

0%
Standard Metrics
Aug 19th, 2024
Announcing our $23.7M Series A at Standard Metrics

We have raised a $23.7M Series A to scale our financial collaboration platform for the private markets. We are hiring!

Standard Metrics
Nov 25th, 2020
Quaestor receives financing of $23.7M in Series A

Quaestor has raised a $23.7M Series A at Standard Metrics to scale its collaboration platform for financial data and operating metrics for the private markets.

Finsmes
Jul 13th, 2020
Quaestor Raises $5.8M in Seed Funding

Quaestor, a San Francisco, CA-based provider of an automated financial data platform for startups and their investors, raised $5.8m in seed funding

INACTIVE