Full-Time
Engagement banking platform for digital transformation
No salary listed
Senior
Dubai - United Arab Emirates
Backbase offers an Engagement Banking Platform that helps banks modernize their customer interactions and internal operations. The platform allows banks to replace outdated IT systems gradually and build a customer engagement architecture, streamlining essential journeys and reducing operational silos. Unlike competitors, Backbase provides extensive documentation, a design system, and training for developers, along with open APIs and SDKs for rapid feature development. The company's goal is to empower banks to enhance customer experiences and improve efficiency through modern technology.
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$132M
Headquarters
Amsterdam, Netherlands
Founded
2003
Help us improve and share your feedback! Did you find this helpful?
Hybrid Work Options
Backbase, a global provider of AI-driven banking technology, has announced the launch of Banque Saudi Fransi's (BSF) new digital banking platform.
Backbase, the global leader in AI-powered banking technology, today announced the successful launch of BSF’s next-generation digital banking platform. The new solution delivers enhanced omnichannel services via BSF mobile and BSF online, marking a key step in the bank’s digital transformation.Accelerating BSF’s digital banking ambitionsThe platform supports BSF’s ambition to become a leading bank in digital innovation, BSF’s new digital banking ecosystem includes retail mobile and web banking platforms, delivering seamless account management, advanced payment solutions, and enhanced security features – all unified through Backbase’s AI-powered Banking Platform.Key innovations include:Seamless money movement : Customers can conduct domestic and international transfers, SADAD bill payments, and access Western Union services effortlessly.Advanced card management: Apple Pay integration and lifestyle rewards, allowing customers to enjoy greater flexibility and convenience.Digital sales capabilities : Customers can benefit from a smooth onboarding process and complete their credit card applications in no time.Setting new standards in banking security and customer experienceBSF’s implementation includes cutting-edge security features, such as panic mode enablement, device management rules, and GPS consent capture, ensuring customer safety while maintaining ease of use. The platform’s multi-factor authentication system, including biometric verification and OTP validation, is destined to set new standards for secure banking in Saudi Arabia.Led by Backbase in collaboration with Hexaware for middleware integration, the implementation fulfills BSF’s vision of providing a truly seamless, omnichannel customer experience. This partnership enables BSF to tap into new market segments through expanded digital channels, enhance engagement with a mobile-first approach, and shift to self-service for routine transactions, while optimizing human interaction for complex services.“BSF’s successful transformation exemplifies how forward-thinking financial institutions in the Middle East are embracing digital platforms to better serve their customers. This implementation sets a new standard for digital banking excellence in Saudi Arabia and demonstrates our platform’s ability to deliver truly transformative banking experiences. It aligns perfectly with Saudi Vision 2030’s goal of creating a digital-first economy, where innovative financial services play a crucial role in the Kingdom’s transformation.” Matthijs Eijpe Regional Vice President – EMEA at Backbase.“The results of this initiative reflect the seamless and efficient efforts from the Backbase team in building a truly integrated and enhanced digital experience for our customers
Home » News » Hiring » Backbase Appoints Adrian McPhee as Chief Technology Officer to Accelerate AI-Powered Banking Vision
AMSTERDAM, 13 May - Backbase, the global leader in AI-powered banking technology, announces the appointment of Adrian McPhee as Chief Technology Officer (CTO).
By Jeremy Thomas (pictured), Regional Director at BackbaseDigital disruptors have eroded the market share of traditional banks, but by modernising their approach, major players in Australia and New Zealand can win back small and medium enterprises (SMEs) with seamless, customer-focused solutions.Although small businesses are regularly referred to as the backbone of the Australian and New Zealand economies – they provide employment for approximately six million people – the sector has been under-served by the traditional banking sector, historically.Many banks have geared their offerings towards large commercial and retail enterprises while smaller businesses have found it harder to obtain the facilities and funds needed to support their growth.Cue an exodus to non-traditional and digital native financial services providers that haven’t sought to make copious volumes of paperwork and slow access to money their hallmarks.Rather, these newer comers have focused on creating a very different experience for SME customers, one that’s centred around speed, ease of use and personalisation.The flight to non-traditional lendersAnd it’s worked: 54 per cent of Australian SMEs would look to non-bank lenders to finance their investments in 2025, according to ScotPac’s latest SME Growth Index report, released in October 2024. By contrast, just 35 per cent of SMEs planned to tap their main relationship bank, or one of its peers, down from 47 per cent the previous year.‘The days of cumbersome, one-size-fits-all bank financing are gone, replaced by a growing demand for alternative options that are faster, more accessible and more flexible,’ the Index report notes.‘SME owners and operators have been motivated to move beyond traditional funding sources, especially lending against the family home, to keep pace with rising costs and uncertain demand. Despite record recent rises, all signs point to further increases in SME non-bank lending in the years ahead.’How they’re keeping the customer satisfiedSo, what exactly have these digital upstarts been doing differently or better to capture the custom of so many SMEs, so quickly?Offering seamless onboarding and faster access to credit, for starters. Both are a boon to SME leaders. With a multitude of demands on their time, they tend to be less than enamoured by the prospect of having to visit a branch, merely to get a new finance facility up and running.Throw in some digital tools to help SME owners manage forecasting, cash flow, invoicing, expense tracking and other aspects of the finance function, and offer a user-friendly data analytics capability to help them extract the insights they need to make better decisions.Finally, make it easy for them to get in touch – and get answers! – whenever and however they choose, and you’ve created a compelling value proposition for a cohort of more than 2.5 million potential customers.Reversing the trendTraditional banks that have belatedly realised they’d like a little bit more of that small time action do have a number of advantages they can leverage.These include trust, deep industry expertise, plentiful resources and the rich well of customer data already in their keeping.They will, however, need to adopt large sections of the interlopers’ playbook, if they’re to regain the custom of underwhelmed SMEs that have decamped to non-traditional competitors.That means rethinking what it is small businesses truly need from their banking partners and focusing on personalisation and convenience at every touchpoint.Winning back mind and market share at scale is likely to require significant transformation of processes and practices. Many established institutions continue to operate on a patchwork of point solutions, each addressing a specific requirement or function