Who We Are
Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 1,600+ full-time employees and 20,000+ customers across 70+ countries.
Overview
As the Digital Ads Content Manager, you will be responsible for creating engaging, viral digital ad content that brings to life and differentiates Verkada’s products. We believe that video ad content that can distill our product value props down to simple ideas can transform our demand generation efforts. As a result, we are looking for someone who is able to develop highly visual, creative, and clever ad content that has the potential to go viral with our audience. In this role, you will work closely with our Creative team to storyboard and bring to life potential ad concepts as well as with our Demand Generation team to test and optimize ads for performance. You will have considerable creative license and the resources needed to execute on the creation of very high quality ad content.
Responsibilities
- Partner with Creative team to storyboard both still and video digital ad assets that showcase key value props of our products in a simple and clever way
- Work closely with Product Marketing to understand the most important value props across products and ensure that we are accurately representing those in our ads
- Partner with Demand Generation to test ad content, determine what types of themes or content perform better than others, and optimize
- Demonstrate advanced editorial craftsmanship, storytelling, and copywriting skills in all digital ad content
- Ensure adherence to Verkada brand guidelines, tone of voice and style consistency
Qualifications
- 4+ years of proven experience storyboarding and creating digital and social media content that has generated significant engagement or regularly goes viral
- Ability to distill complex ideas into simple, punchy, and clever short form videos or simple ad ideas
- Experience working closely with Creative teams to bring ad concepts from storyboards to lifeExperience partnering with product or product marketing teams to understand products or use cases, particularly for complex B2B technology products
- Proven track record of creating viral video content on media platforms such as TikTok, Instagram, Youtube, etc is a plus
- Strong work ethic, team-player mentality, and comfort and experience working in a fast-paced, dynamic work environment
- Bachelor’s degree from a top-tier university, liberal arts college, or film school
Employee Pay Disclosure
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. For this role, Verkada estimates a starting annual base salary will fall in the range of approximately $125,000 - 235,000. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. Annual base salary is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).
US Employee Benefits
Verkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
Verkada Is An Equal Opportunity Employer
As an equal-opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
