Simplify Logo

Full-Time

Director of Product Marketing

Remote

Posted on 6/18/2024

Cyware

Cyware

201-500 employees

Cybersecurity solutions for threat intelligence and automation

Data & Analytics
Energy
Cybersecurity
AI & Machine Learning
Financial Services
Aerospace
Consumer Goods

Senior, Expert

Remote in USA

Category
Product Marketing
Product
Growth & Marketing
Required Skills
Agile
Sales
Communications
Marketing
Requirements
  • Minimum of 7-10+ years of experience in B2B enterprise product marketing with domain experience in cybersecurity, security operations, threat intelligence and SOAR markets.
  • Demonstrable experience launching product marketing initiatives, and with integration and partner-driven customer acquisition focus
  • Experience with Analyst Relations or fundamental understanding of AR as it pertains to product marketing
  • Passion for driving business results, with expertise in designing highly effective (and efficient) multi-channel, marketing collateral that represents Cyware product positioning for relevant target audiences, ideal customer profiles and ultimately how to positively affect the customer journey.
  • Exceptional knowledge of product marketing strategies, frameworks, concepts, and best practices
  • Strong project management and performance measurement skills
Responsibilities
  • Lead efforts to articulate the core value proposition and differentiation of Cyware products within the competitive landscape.
  • Collaborate with cross-functional teams to ensure a unified company vision aligns with the fundamental product strategy behind Cyber Fusion.
  • Work as a core team member of an agile marketing team, fostering collaboration across global departments to communicate product goals, brand standards, and client strategy effectively.
  • Develop presentation decks, core marketing collateral, and thought leadership articles for both internal and external purposes, focusing on sales enablement.
  • Analyze Cyware’s market opportunities and align product strategy with the overall marketing plan.
  • Manage and execute the creation of high-value marketing assets to support corporate communication, demand generation, and sales outreach.

Cyware specializes in cybersecurity solutions, focusing on threat intelligence to help organizations combat cyber threats. Its main product, the Threat Intelligence Platform (TIP), automatically collects, enriches, and analyzes threat indicators, enabling real-time alerts and improved collaboration among security teams. Additionally, Cyware offers CTIX Lite, a simplified version of its platform for broader accessibility. The company operates on a subscription-based model, providing both free daily alerts on cyber threats and premium services for advanced needs, such as threat analysis and security automation. Cyware distinguishes itself by seamlessly integrating with existing security tools, enhancing clients' security infrastructure. The goal of Cyware is to empower security teams and collaborative communities to stay ahead of evolving cyber threats.

Company Stage

Series C

Total Funding

$73M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

2%

1 year growth

10%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of industry veterans like Stephan Tallent and the addition of high-profile advisors like former Australian Prime Minister Malcolm Turnbull bolster Cyware's leadership and strategic direction.
  • Cyware's partnerships, such as with VulnCheck, enhance its threat intelligence capabilities and provide clients with advanced vulnerability management solutions.
  • Recognition of Cyware's executives, like Matt Courchesne being named a 2024 CRN® Channel Chief, highlights the company's strong leadership and influence in the cybersecurity market.

What critics are saying

  • The competitive cybersecurity market requires Cyware to continuously innovate to maintain its edge over other established players.
  • Integration of AI and advanced technologies, while beneficial, may pose challenges in terms of user adoption and operational complexity.

What makes Cyware unique

  • Cyware's focus on threat intelligence and security automation, particularly through its flagship Threat Intelligence Platform (TIP), sets it apart from competitors who may offer more generalized cybersecurity solutions.
  • The integration capabilities of Cyware's platforms with existing security tools provide added value, making it an attractive partner for other technology companies.
  • Cyware's innovative use of AI, as demonstrated by the launch of the Quarterback AI advisor, enhances its competitive edge by democratizing AI across various cybersecurity solutions.
INACTIVE